Episode 10 – Graham Coath shares LinkedIn Engagement Strategies…
In this episode, Gary is joined by Graham Coath to discuss strategies for increasing content engagement on LinkedIn. The episode details Graham’s unique background in radio and sales, his philosophy on listening and initiating conversations, and how these skills transfer to successful LinkedIn engagement. Graham emphasizes the importance of personal consistency and authenticity on the platform, sharing his daily routine of creating LinkedIn polls and engaging with others. The conversation also explores the growing significance of online events on LinkedIn, the importance of building and nurturing networks, and various strategies to deliver value to different audience segments. Graham concludes with practical advice for those looking to dive into LinkedIn marketing and event management.
Discover:
00:00 Introduction to Pipelineology
00:44 Meet Graham Coath
01:22 Graham’s Journey from Radio to Sales
04:51 The Power of LinkedIn
08:18 Consistency and Engagement on LinkedIn
16:32 Time Investment on LinkedIn
26:06 Leveraging LinkedIn Events
34:37 Conclusion and Contact Information
Connect with Graham on LinkedIn – linkedin.com/in/graham-coath-abetterwayoflife
or visit his company website – abetterwayoflife.co.uk
Transcript:
[00:00:00] Graham Coath: For you to get, for you to get reach beyond the people that you normally talk to. You have to do something different and. Most people aren’t doing that.
[00:00:14] Intro: Welcome to Pipelineology, the Business to Business Podcast for agencies, consultants, coaches, and businesses looking to build a pipeline of hot prospects ready to buy their products and services.
Never wonder where your next client is coming from to learn more about our strategies. Services and for resources on building your sales pipeline. Visit Pipelineology dot com now onto the show.
[00:00:44] Gary Ruplinger: Hello everybody, this is Gary Ruplinger, and welcome to another episode of Pipelineology. Today I am pleased to be joined by Graham Coath in the United Kingdom.
Graham, welcome to the show.
[00:00:57] Graham Coath: Thank you very much for asking me, Gary. It’s a pleasure to be here.
[00:01:00] Gary Ruplinger: Well, I, I’m looking forward to this one. I know we’re gonna be talking about, a topic that I think a lot of people wanna learn more about, and that is, getting more content and engagement on LinkedIn.
So, before we jump into that though, for anybody who’s not familiar with you, could you share just a little bit about your background, your story, how you, how you got here?
[00:01:22] Graham Coath: Oh, it’s an interesting background. I started life in radio, many, many moons ago. I did a diploma in broadcast journalism at the same time as I did my degree in communication studies.
So I’ve always been interested in how we communicate and I’ve always been interested in language. I’ve always had a fascination with writing as well, which is something that I’ve continued to do. But I, I was drawn to radio as a means of communication because we, we did a little bit about it on our, degree course, but I wanted to take it a little bit further because the magic of radio, which I think is coming back slightly, not just in radio, but actually in podcasting as well.
Is that you draw into people’s imaginations, but also it’s a medium whereby people can be doing something else at the same time as digesting. And that’s the beauty of podcasts and that’s why pod podcasts are starting to grow again, is because you can be sat on the bus or you can be doing a little bit of work, but you can listen to this podcast at the same time.
You can’t do that in the same way with. TV or video, et cetera. So for me, radio was great. It was also very creative as well because you can, as I say, you can bend people’s imaginations and I used to write radio comedy, where we had people escaping out of milk bottles and playing Spanish guitar at the same time as.
Juggling five filing cabinets, because all of these things are possible on radio. So, I, I did radio for a while and then I, went into sales as well. and I had a tenure in sales, which led to, going into an area of workplace adjustment. So it’s a very, very weird and varied career. But there is a, there is a link between the whole, the whole thing, and the link is being able to listen to people.
So to be a good journalist, you have to be able to listen to people. It’s not about all about what you say, it’s about what you hear and the questions that you ask. When it comes to sales, that’s about the same thing. Reading people signals under asking the right questions to get the right answers. When it comes to workplace adjustments and assessments and helping people in that way, it’s all the same thing.
It’s all about talking to people, asking the right questions and listening. And now with what I’m doing now, which is this, combination of, Social media engagement and marketing and online events and podcasting and all of these things as well. Again, it’s all about my, my style is very much interview based like you are doing with me now, and it’s all about.
Teasing out the conversation from people. So I’ve spent my life starting and initiating conversations. There you go.
[00:04:47] Gary Ruplinger: All right. Starting and initiating conversations. So I guess that probably leads right, right into the next part then, as far as LinkedIn goes. Yeah. How, how does somebody take that approach to, to the LinkedIn platform?
[00:05:07] Graham Coath: I, firstly, I’d like to say I, I love the LinkedIn platform, because it has changed and it’s changed in my mind for the better. I mean, it, it’s, it’s difficult for some people, I think, to accept that it’s not the type of business platform that it was. Some time ago, and I was an earlier adopter of LinkedIn a long time ago as well, and I must admit, I initially, I sort of went to it and then gave up on it because it was a little bit too stayed.
But where it’s, where it’s developing to now and where it’s at at the moment is it’s a platform of people who are business people who. Yes, they want to, deliver a message about what it is that they’re doing so that more people buy from them or use them for the services or products that they offer.
But it’s a, it’s a community of people that want to learn from each other. In general, there are some idiots like there are on any social media platform, but in general there’s a, you know, there’s an intelligent bunch of people who want to learn and they want to learn across different sectors, and they want to learn across different areas.
And they are willing to join in that conversation. so there’s your starting point with LinkedIn is don’t turn up and expect to sell on the platform because it’s just not going to work. It’s a platform that needs you to put some energy into it. It’s a platform that needs you to put. Something of yourself into it.
And if you want people to form relationships with you, which will ultimately lead to them working with you, then it’s about showing people exactly what you are made of. but in a, in a very true and real way as well, I think you can’t force it. You can’t. Be something you are not on LinkedIn, otherwise people will know.
So it’s, it’s about turning up, creating, content that that interests you first and foremost, and you find your own audience and then finding people that are similar to you or have the same interests as you or have interests that you want to get to know more about. And haven’t yet, and reading and taking your time to learn from them in terms of where those conversations are going and when you feel confident enough, join in those conversations.
[00:08:18] Gary Ruplinger: So it’s first finding your voice and then finding your community to, and joining in the conversation.
[00:08:27] Graham Coath: I think it, I think it happens organically at the same time. I think, you need to find the mechanism that works for you and that mechanism will be different for different people. It might be that you, but you have to be consistent with that as well.
And that’s, that’s the thing. So one of my things is that I turn up every morning and I do a poll every morning. Every single morning I turn up and I do a poll. And some of those polls, like one last week, you know, has had Neil on 30,000 views Now. It’s just about being consistent. So there are mornings when I wake up and at half six in the morning, I think, do I really wanna do a poll this morning?
But I make myself do a poll every morning at half six.
And the reason being is because what I’m trying to do is I’m, I’m trying to give the group of people that. Now expect me to do those polls, the content to, to talk around. I have a particular approach to it, which is that I take it from a journalistic perspective. I try and again, use the poll to initiate a conversation.
Between a group of people. And then out of that I find some really interesting people who are gone organically connect to me and, and follow me within my network. And then we can then talk about other things, either through their content or through my content. But that’s, for me, that’s just one way of having a, a, a mechanism that I follow every day.
For other people, it may be that they tell a joke. For other people, it may be that they, they share a force of the day. For other people, it may be that they share a, a particular kind of posts that’s always framed in the same way. Every single time that they post, on a, on a daily basis. But just find your little groove there and be consistent with it.
[00:10:50] Gary Ruplinger: So it just, it’s really a matter of showing up, day in and day out to, to kind of build, build on the platform.
[00:10:59] Graham Coath: Yeah, it is. and as I say, it’s as important to comment. Other people’s posts and to engage with other people’s posts as it is to put your own content out. I mean, for me, actually, I say it, I, I find it difficult some days to write post, or do a poll, but actually it doesn’t take me that long to, to kick myself out of it when on days that I don’t wanna do it.
but. You know, I guess even if there are days where it’s harder for you to, to think of something to post, and I’ve actually, I’ve worked with other people as well. I’ve, I’ve coached other people through LinkedIn, you know, and with some of them where they said, oh, I, I just don’t know what to post about today.
there’s a couple of things that I. Done with them. One is to have some standby posts, that you’ve pre-written put away in a little area. there’s, there’s some bits of software that you can use for, for storing posts prior to, to putting them out, which are quite, quite useful. But just have some, have some bits and pieces if not put away, or if you just can’t think of anything else to, to come up with that day.
No new content of your own, just go and read other people’s posts and comment on the posts that you like, but just
don’t not do anything because that that won’t work.
[00:12:36] Gary Ruplinger: So if somebody’s kind of getting started here, how long do you kind of find it takes and, and I’m sure this really varies pretty wildly.
Between, you know, the person and what they’re doing, but how long does it take to get traction and start growing that, following the, growing that audience on LinkedIn?
[00:12:54] Graham Coath: Well, it depends what your, what you want out of it, I suppose. you know, or what you see your goals as you will see if, if you haven’t been doing anything and.
You get the basics right from not getting it right. So you’ve, you’ve done your LinkedIn banner, you’ve created a call to action, you’ve rewritten your About Me so that it actually draws people in, you’ve worked, looked through your profile to, to make sure that it’s short, sharp, snappy, and, and tells people what it is that you are about rather than, you know, it’s war and peace if you’ve.
If you’ve, you know, had any recommendations from people and you’ve made sure that those recommendations have come through and they’re on your LinkedIn profile, you, so you’ve done all of the basics and you, you just haven’t then been posting or you haven’t been doing any content, then starting from scratch.
it is gonna take you a little while. One of the things is as well, don’t be scared to connect to people as well. I, I found that a lot of people are sort of worried about connecting to people they don’t know. But the reality is that, you know, if you are trying to network for business, you are going to have to meet people you don’t know because the people that you are already doing business with, you do know them.
And the people that you want to do business with, you don’t know. So you are going to have to press that connect button and make some new friends out there. and the thing that I always say to people about that is that ultimately at the end of the day, if once you’ve connected to them, that person turns out to be Elaine, Larry, and you don’t really want to be their friend anymore, you can always block and move on.
So. You’ve got nothing to lose by connecting to people. Just, you know, look for people. If, and if you look for people through content who are, have a similar outlook to you or, or posting things that are of interest to you, et cetera, then it’s probably unlikely in the majority of cases that that person’s going to rub you up the wrong way.
Because you’ll, you’ll probably, so going, looking for their content first and saying, yeah, do you know what I like what that person’s saying? They seem intelligent to me. They’re, they’re in the same kind of thought process as me. I’m gonna connect with them. You just give them a chance. But you’ve got to, you’ve got to grow your network.
And then once you start growing your network, just put out material, and see how it resonates, you know, and it, it won’t all resonate all the time and it will take a little while for it to go, but you’d be surprised if you, if you follow those basics, your network will grow fairly quickly and your, retention and, and.
Engagement rates will go up fairly quickly.
[00:16:21] Gary Ruplinger: That’s great. So how, how much time should somebody expect to spend, each day on the, on the platform to kind of make this work? Oh,
[00:16:34] Graham Coath: okay. So that’s the million dollar question, isn’t it? How much time should you spend? That’s, that’s actually a really difficult thing for me to answer now because. I, I tend to spend most of my life on LinkedIn, so, I, you have to work out how much time you can spare on LinkedIn, and I think it depends what your, the, the rest of your, your day looks like in terms of your role, in your job, et cetera.
I’d say it’s bare minimum. You need to be thinking about turning up at least twice a day, for, for 20 minutes a day, at, at different times so that you, you catch what’s going on. and then it, then it really depends where you see this in your process. For your, your job or your business or, or whatever you are using LinkedIn for.
So if, if LinkedIn is working for you and it’s bringing you in business. You know, maybe you need to look and see are there other marketing efforts that you are doing within the, your business, et cetera, that you know, you are spending a lot of time on that aren’t, you know, if other marketing efforts bring you in more business than LinkedIn, then, then, you know, maybe you can pair it down a bit.
But certainly, you know, I think you have to then gauge it in your overall business plan and your overall marketing plan. The one thing that I would say is that I think some people get too comfortable and I just think that’s a, that’s a thing that happens with people in business. Full stop. I think people get very comfortable if they’ve suddenly got an amount of business from a set amount of, suppliers or customers, et cetera.
And, and then, you know, the danger is do you actually spend enough time actually canvassing for the next lot of business? So one of the things you gotta think about there is if your business needs to grow and you want it to grow at, at a reasonable pace, is perhaps just setting yourself some goals in terms of.
You know, how many good new contacts am I gonna get on LinkedIn every month? You know, how much engagement do I need to do to do that? And, you know, how much time focusing on conversations with people do I need to do to get that level of, comeback from that time that I’m spending.
[00:19:33] Gary Ruplinger: You know, I think that’s, that’s kind of a great way to look at it.
I know internally for us, we’ve went from seeing, you know, at the beginning of this year, very few clients coming from LinkedIn. So not a lot of time was spent on the platform to now, as we’re recording this, towards the end of the year. I’d say 75% of our, our new business is coming from the platform, so it makes it really easy to justify the time spent on the platform and in fact, spending more and engaging there.
Because that’s where the business comes from. Yeah, absolutely. So, absolutely. Have a good business. It’s good, it’s good clients, so. Sure,
[00:20:09] Graham Coath: sure. So I’ll throw that question the other way around as I like to do. I’m gonna, I’m gonna take over, don’t worry. so how much, how much sort of time do you spend on a, on a daily basis sort of engaging on LinkedIn?
I
[00:20:23] Gary Ruplinger: would say I am, I’m probably on the platform. it, it’s always open in the background. so anytime like somebody messages me, I hear that little ding when it clicks in. as we’re talking, like, I think I’ve had two or three kind of buzz in as we’ve been doing this, this interview. so I’d say I’m probably on the platform two, two to three hours a day.
perhaps not, not all at once. Few minutes here, a few minutes there, but throughout the day, I’m. I’m on, I’m checking things, I’m replying to messages and, you know, checking notifications and kind of all that.
[00:20:58] Graham Coath: Sure. So yeah, I mean, it, it will vary from day to day. I mean, like today I did a, I made a video, so obviously why you’re making a video, you can’t.
you can’t be on LinkedIn per se, but, you know, I, I will spend other, some of the other mechanisms that I use, use the platform as well. So when I’m putting on events, for example, I, I will not only do posts through LinkedIn on them, but I, I will set those events up on my business page. On LinkedIn and I will promote them through, the business page and I’ll invite people through that.
And there’s a process that I need to go through where, it’s quite a lengthy process, but there’s a process where I need to go through of actually engaging on a personal level with people, who are interested in coming to those events. So, you know, in that way, you know, there are different things that I’m doing on the platform.
Throughout the day. So it’s not literally a case of I’m sat there all day long just, chatting to people or, creating posts. You know, there, there’s other things that I do. I write articles as well. So again, those go onto the platform, but it’s, it’s in a slightly different area. So when you start to look at it, there are lots of different bits of LinkedIn that you can use.
For different types of marketing task. and if you, we’ve now got stories as well and everyone’s trying to work out how, how you use stories. But you know, so with each of these new little facets that come in, they then generate new opportunities for marketing or, or engagement. In a different way.
so yeah, LinkedIn live. I do LinkedIn live sessions, which are like mini podcasts if you like, over video. So those are, you know, again, they need setting up. You need to think about who you’re gonna talk to. You need to think about the demographic that you’re wanting to try and engage with there.
But there’s always a thought process. In terms of, for me, around things like, you know, I’m putting this event on and the people that I want to attract to this event look like this demographic. So then I’m gonna perhaps talk to this person here on a LinkedIn Live because that’s gonna attract the kind of people that I want to talk to about this event.
And then I will do a series of posts that might lead to that. Even my polls in the morning, you know, some, some of the polls are. Just random about, or contemporaneous, which is a great word, around what the news is of the day, but others have elements of them that I am thinking about market research in a way about people that might be interested in particular things so that I can then.
Connect with those people and then bring them into other bits and pieces that I’m doing. So there’s, there’s linking all the way through this activity, but the activity can be very varied.
[00:24:25] Gary Ruplinger: So you’re, you’re constantly kind of thinking about what that end goal is and kind of moving people little by little towards, towards that end goal, whether that’s to, to come on an event or attend one of your events or, or something similar.
Correct.
[00:24:38] Graham Coath: Yeah. There’s, there’s, there’s a journey map in there. There’s a, there’s a pipeline, It, it, it just, I hate the word pipeline though, because it’s very salesy. it’s, there, there is a journey map and there is a pipeline, but it, it, it just feels much more organic than, a, a traditional sales route because it’s, as you say, it’s it, and it’s much more fun because it’s more about finding people, as I say, of a similar.
Or, or, or that have a thought process that’s going in a particular way, getting alongside them, having a conversation about that and actually growing with them as well. So it’s not, you know, I, I don’t, I don’t ever believe in, everything being about. What I already know. in fact, I come at it from the point of view that I know nothing.
And actually, and I quite often say on some of my LinkedIn live sessions, I surround myself with people that are far more intelligent than me and far more, far more worthy to be there than me. But that’s great because that’s what I want to do. I want to learn from other people. And you know, for me it’s, it’s partly a.
The whole thing is part of me educating myself at the same time.
[00:26:05] Gary Ruplinger: Oh, that’s great. So not, not to go off on too far of a tangent here, but you’re the first guest I’ve had on that’s talked about the, events on LinkedIn. Could you maybe give kind of your, how, I guess, how effective are they? in, in terms of, is it, and what is your approach with them?
Is it kinda, is it similar to like if somebody was doing a, a webinar or even a, a in-person seminar, do you kinda take that type of approach or is it a totally different, system on, on the platform?
[00:26:39] Graham Coath: Okay. So I monetize events, so they’re pretty important to me. And it’s, for me, the way that I do that is that I, I have an idea that, as I say, that most people market to, a group of people that they believe they should be marketing to, and yet there are distinctly.
Groups and niches of people out there that probably need to hear about other things that they would never in the, in the real world, shall we say. That, that, that, you know, that the face-to-face world, they would, they would draw themselves to. So I’ll give you a really good example of that because it’s probably easier if I give you an example.
So I created an event called the Online Ergonomic Network Event. Which was, an event initially just to, to, to throw the, the, coals into the fire to see What happened was initially an event where we got together some sponsors from the ergonomics communities, from some of the manufacturers, et cetera, and we invited everybody along.
Just to see what, what, what would happen with that. And what I found fairly quickly, which didn’t surprise me, was that two groups emerged. One was a group of people who want to know about. This stuff because they’re feeling uncomfortable at home. And then another group of people who are economists, physiotherapists, workplace assessors, everyone involved in the industry who want this opportunity to come together and to learn more.
Now, those two groups of people can coexist at an event, but they won’t want the same thing out of that event because. The one group of people are thought leaders, and the other group of people are people approaching this subject for the first time. So what you really end up needing to do, which is what I’ve done, is we have now a thought leadership event, which is for the group of people that need that thought leadership.
And then on the other hand, I, I suddenly thought, look, where are these groups of people who need to hear this talk about ergonomics and working from home and, and, you know, working healthily? where are they and how do we get them together? And then bring this message over on top of it. So, the first one of those that I did was the, the VA event.
So I noticed that during lockdown and during this whole period, there was a massive growth in the number of virtual assistants that were popping up because people were being made redundant. the VAs already existed. And they were getting busier. but people who were being made redundant were getting themselves online.
They couldn’t physically go out to offices, et cetera, and they were offering their skillset and therefore they were basically turning themselves into VAs. So there was a growth in that market area there. And, and basically what you’ve got is you’ve got a group of people who are sitting at home typing away.
Doing this. Databases for people, CRMs for people, accounts for people. Balancing this for people, word processes and proofreading. You know, you name it, the gamut of, admin tasks for people at home and they’re working long hours and they’re all getting backache. So on the, by generating an event. Which was for these group of people, which said, you need to network together because there are lessons to be learned in this period from each other.
This is a, this is a period of change. This is a period of, new, new Dawn, if you like, for all of us. But you, you as a group have to learn. From each other in terms of how to evolve within this period. Let’s put an event on where you can all get together. And then once I’ve done that, I can then bring in someone from over here who can talk to you about your back problems that you are having and the two fit really well.
But in, in the real world, in that face-to-face engagement world, that would never happen. People from. who are VAs would never look in a trade magazine and go, oh, there’s an ergonomic event on tomorrow. I’m gonna go to that. And people from the ergonomic community wouldn’t ever look and go, do you know what we’re gonna advertise?
Oh, at a VA event, it wouldn’t happen, right? Because people stay within their own niches, right? And they want to, they want to do that because it’s, it costs a lot of money to go to an event. It costs a lot of money to, to do these things, but. Virtually, when we do these things virtually, it costs a fraction of the price to try these things out.
and it works, you know, because the, those, there’s a message there that needs to be spread between the two. and by bringing those people together, you, you generate something completely different that would never, ever have existed in the, in the face-to-face event community.
[00:32:33] Gary Ruplinger: That is, that is really cool.
Thanks for, thanks for sharing that example. I think that kind of helps give some idea what the potential of, of that is. yeah. Are there, are there any other questions I should be asking you about this? I mean, you’ve shared some, some really cool examples with us and some great ideas.
[00:32:53] Graham Coath: No, just, just to say it’s actually hard work though, so, so for anyone that’s thinking, Hey, I’m gonna do that tomorrow, you’ve still gotta slog at it, you know?
And I, and I, and I think that’s important thing to say because, I think some people think with social media, anything to do with social media, you can just turn up and it will just, you know, click your fingers and it will happen. You have to put the effort in, you have to put the work in, you have to, you know, when I’m doing those events, I have to spend hours and hours.
having one-to-one conversations, as I say, with people and, you know, talking to them about, what this is about and introducing them to new technologies. I, I run the events in something called Remo, which isn’t Zoom. so that’s, that’s a learning curve for people. we have virtual tables and, you, you can, you can literally talk to people in small groups, et cetera.
so you know, there’s. There’s quite a lot of background work that goes into making sure all of these things run really smoothly and run really well, and it’s just like proper event organization in the real world. I have to get all the, the sponsors, I have to have the conversation with. The sponsors have to chase the money from the sponsors, et cetera, et cetera, to make all of this happen.
They have to do all the graphics. So, anyone just thinking they can turn up and do it, you can’t. but if you’re prepared to put the effort in, then there are opportunities there. Definitely.
[00:34:36] Gary Ruplinger: That’s great. So I guess if somebody’s kind of interested in exploring some of these things further with you, how should they get in touch?
[00:34:45] Graham Coath: Well, if you’re on LinkedIn, the easiest thing to do is find me because there’s not many Coaths on there. So, Graham Coath is C-O-A-T-H coat with an H on the end. Alternatively you can follow my hashtag, which is, hashtag a better way of life. The, the sort of overriding, link between all of the different elements that are due.
And there is a website as well the BetterWayofLife.co.uk. But the overriding link between all of the different elements is that I’m, I’m fundamentally trying to promote a better way of life for everybody. And therefore, most of the things that I do are, things that are connected in one shape or form to health and wellbeing sector or sector
have some, you know, semblance to them of helping people live a better life. And that’s, you know, that’s a really cool thing as well. So we, the, the latest event that, that, I’m running, I’ve got two coming up. I’ve got the A Freelancers event, which is about helping freelancers. To find better quality work with better pay.
So really, you know, again, improving their life, et cetera. stopping them, getting, you know, scammed for in terms of work. and the next online ergonomic network event, we’ll be centering around mental health as well. And that is an event. It’s not just for, as I said earlier, that isn’t just an event for economists, et cetera.
So although it’s about fault leaders, we want management there. We want people who, anybody that looks after staff in terms of their wellbeing, we want those people there, so that we can share together and learn collectively together. as a group and out of that will come other opportunities out that will come other groups.
So.
[00:36:54] Gary Ruplinger: Well, that’s great. Well, I will make sure we put, put those links in the show notes for anybody who is interested in learning a little bit more about that. Thank you, Graham. Thanks so much for, coming on the show today and sharing, sharing all these, strategies with us. I really appreciate it.
And, we’ll have to, we’ll have to have a, have you on again sometime to share some more, some more of this people. Yeah.
[00:37:14] Graham Coath: Well, thank you. And, apologize. Your, your listeners won’t know, but I got the time wrong. so sorry about that. I, you know, you, you, and this is a lesson to be learned. Don’t believe everything when you put it into Google.
Alright, so, I googled what the time difference was between, where you are now. Where exactly are you, by the way?
[00:37:38] Gary Ruplinger: I’m in Detroit, Michigan.
[00:37:39] Graham Coath: Detroit in Michigan. So I, you know, I googled the time difference between Detroit, Michigan and, not so sunny Somerset in, in England. And it was an hour wrong, so there you go.
It’s, and that’s important. Check, check these things before you fly, which you won’t be doing at the moment, but next time it does. You can do these things. Make sure that you actually check these things properly.
[00:38:06] Gary Ruplinger: All right. A public service announcement from Graham Coath. Everybody, check your time zones.
[00:38:12] Graham Coath: Absolutely. It’s important stuff.
[00:38:16] Outro: Thanks for listening to the Pipelineology podcast. We hope you enjoyed today’s episode and look forward to seeing you on the next one. If you enjoyed this episode, please consider giving us a review on iTunes, Spotify, or wherever you listen to podcasts.
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