Send Email, Get Leads – The No Pressure Approach for Consulting Leads

Send Email, Get Leads – The No Pressure Approach for Consulting Leads

Gary hosts a live session on a no-pressure way to generate consulting leads by adding a consistent “PS” offer (a “super signature,” from Dean Jackson) to the bottom of normal, content-rich emails so subscribers repeatedly see how you help without constant sales pitching; he shares his own examples (podcast guest invite and calendar-booked meetings offer) and notes he gets leads and podcast guests every time he emails, even if only monthly. He then explains how to build an email list using LinkedIn native live events: choose a clear, specific title that states who it’s for and solves a small problem; grow a purposeful LinkedIn connection network; prefer native LinkedIn livestreams over off-platform Zoom links to reduce friction and improve replay views; promote by inviting up to 1,000 connections per week using industry and location filters; add registrants to your list; and repurpose event recordings into short clips for ongoing content.

Discover:

00:00 Welcome and Setup
02:44 Housekeeping and Agenda
04:13 About Gary and Background
05:39 Super Signature Concept
07:28 Why It Works for Consulting
10:37 Real Email Examples
13:05 Need a List to Send
14:07 LinkedIn Events Strategy
15:35 Pick a Winning Topic
18:43 Build Your Network
20:54 Native Live vs Zoom
25:07 Promote and Invite Tactics
28:45 Repurpose and Stack Content
31:02 Offer Help and Q&A
33:23 Wrap Up and Next Event

Transcript:

[00:00:01] Hello and welcome everybody to today’s event. Send email, get leads, the no pressure approach to getting consulting leads. So I know I just pushed the Go Live button, so I’ll give everybody a minute or two here to, for the notifications to go out for people to cop on the stream. And then we’ll get started.

’cause I know if you’ve, if you’ve been to one of mine before, you know, I don’t like to spend the first, you know, five minutes waiting around for everybody. I wanna be respectful of everybody’s time. So I don’t, I never want anybody to feel like they got punished for being on time. And I’ve been on so many events where that’s been the case.

As you know, I had it scheduled, I put it on my calendar, I showed up on time, and then we spent 10 minutes waiting around for the, the stragglers and people running late night. I don’t, I don’t like that. Right. It frustrates me. So I’m assuming it probably frustrates you too. And I’m not that, I’m not the only one, so I like to kind of get things going.

you know, pretty much as soon as things are, are scheduled here and I know things are are running, so I’ll give everything a minute or so to, to get, broadcast out there and, and then we’ll get this show on the road. So, my name is Gary Ruplinger. By the way, if this is your first time here, Based out of the Detroit metro area in Michigan.

It is, I’m looking out the window here. It’s a cloudy day. It’s about 50 degrees, so kind of, it’s a, you know, it’s not the nicest, April day, but it’s also not the worst April day you can have either. So, how’s it in your neck of the woods or you guys? I feel like there’s almost always like somebody in California always like, yep, it’s sunny and 70 degrees here, just like every other day.

I, I’m not gonna lie, always a little bit jealous, especially in winter when it’s, you know, negative two here and, you know, we’re, we’re, we’re, we’re bundled up and hunkered down. You guys are like, yeah, I went for a walk on the beach this morning. Hey Quaid, good to have you here. Appreciate you joining. thanks for, thanks for attending.

Today’s, today’s session. we’ll be getting started here, shortly and, like I said, then we’ll then we’re gonna talk about how to send email and get leads. and oh really? It, it can be that simple. Hey Robert, good to have you here today. Appreciate you hopping on. So, let’s see, at about, almost 30 people on already.

So, let’s, let’s get things going here ’cause I know you guys are busy. I’m busy. so let’s do this and, We’ll, we’ll get, we’ll get things going, so welcome everybody. If this is your first time here, my name is Gary Ruplinger. This is the send email get lead session, the no pressure approach to getting 

[00:02:43] consulting leads.

So a few housekeeping items. Usually there’s a time delay when I’m doing these live streams of from about 20 to 30 seconds from when I say something on my end till the time it comes through on your. screen. So what does that mean? Just means it’s difficult to have a back and forth conversation, but I do always recommend.

If you have a question, throw it in the chat and I will be able to see it. I’ll just try and make sure that I try and address it as completely as possible. if you wanna see the replay or if somebody’s asking LA later, Hey, is there gonna be a replay? The answer is yes. Just refresh this page and you should be able to go back.

It’s usually available within about five minutes after the event. So for you people in the chat right now. Almost always gonna be somebody who’s gonna hop on about 20 minutes late and say, is there gonna be a replay? Say yes. Just click refresh after the event and it’ll be right there. No, no other steps necessary.

And if you want to get on the list so you’re notified of future events, just go to Pipelineology dot com slash events. Throw your email in there. And you’ll be all set and you’ll get, you’ll be on our list to get, future notifications of events. So I have a pretty short agenda today. It’s kind of talking about the concept, showing you some examples of it in practice, and then we’re gonna talk about how to actually build a list.

If you say, Hey, this is, this is cool and all, but, I am, I can’t really send email and get leads if I don’t have a list of people. So we’re gonna talk about a strategy for that. If that’s you, if you’ve already got a list, great. We’re probably gonna be done in 15 minutes for you. 

[00:04:11] So. About me real quick.

I’m the founder of Pipelineology. I also host the Pipelineology podcast. we finally got, started publishing episodes again about six months ago. so. that’s, that’s been a lot of fun. If you are interested in coming on the, the show, shoot me an email, Gary at Pipelineology dot com, or just reply to one of the emails I send out.

but I’m always looking for, for good guests, kind of talk B2B, business sales, marketing. I feel like we talked a lot. I, I love talking about things like, like, direct mail as well as ai. So whatever you wanna talk about. shoot me, shoot me a message and see if it, we’ll see if it makes sense. In my corporate days, I ran call centers for call car dealerships.

Basically, my team handled all of the leads that came in and. Our job was to schedule appointments for the 16 or so, locations we had around the country. these days I work primarily with consultants, occasionally a little manufacturing, agencies here and there, but mostly with consultants to help them build their sales pipelines.

And I am ap actively looking for New England Beer, beer. Easy for me to say New England. IPA beer recommendations. So if you have any suggestions, throw ’em in the chat. I’m, I’m always kind of curious what regional ones, ’cause I feel like it’s one of those, those styles that’s almost every microbrew has one and some of ’em are really, really good and others are just, yeah.

You know, and that’s not really what we’re looking for. But some, some really interesting ones 

[00:05:38] tend to show up. So, without further ado, let’s talk about. How to send email and get leads. So overall, this is not a, this is not a new concept. this is, I think when I was, still in my corporate career, I think this is around 2013, I was listening to an episode of the Isle of Marketing podcast.

That’s with, Dean Jackson, Joe, Joe Polish. I think they still do episodes occasionally now. But, basically, gene was talking about this idea that only 3% of people or so are actively looking for your solution right now. Everybody else is in the not, not really looking, not not shopping. so he was talking about, well, what do you do?

How do you engage with your email list? ’cause if you just constantly bombard ’em with sales messages. You know, they just tend to tune out and they’re not gonna pay much attention to it. So he came up with this idea called the super Signature. and essentially the idea is, is make, write your email if it’s a newsletter, you know, make it content rich.

If it’s, you know, letting people know about, event things, things you would gnarly be sending emails about. Cool. Just go about your normal business with, with email for your, for your list. And then at the bottom, put a PS line, that has your offer, you know, and whether, you know, I help, you know, manufacturers, you know, take their sales hats off.

or if it’s, you know, I work with learning and development people to help them, you know, cut the time it takes to create new, new presentations by 90%, whatever that particular offer is. Is put it, put it there so that people can continually see what you do, but it’s not boom, pushed in their face every time.

Kinda know what I 

[00:07:27] mean? And I’ll, and I’ll show you an example here in just a second, but the big reason here we do this is ’cause ’cause of time, right? If you are. If you’re in an e-commerce store and you’re selling retail, right? Those places tend to email you every day. Why will they have a person whose job it is, is to send email every day?

Somebody’s somebody’s position and job, job function is to make sure that they’re constantly bombarding you with, with emails day after day, sometimes twice a day, and you know, on special promotions probably five times a day, right? It, it gets a little crazy. and I know the old adage is that if you wanna make more money, send more email.

Okay? Sure. But do you have time for that? Because I, I don’t, I, I run out of time for that, and I like this is because I’m a bit of a, a haphazard, email and a haphazard poster on LinkedIn, by the way. So I can do, I can get results from this by sending email a couple times a month or once a month, and I still get leads from this approach.

I like to remind people is that especially in the consulting world where what you’re selling is, probably a bit more complex is that you are not a Snickers bar. What do I mean is, well, consulting services are rarely an impulse buy. They’re not something people are just kind of picking up on their way out the store while they’re checking out it.

They wanna understand it. It’s gonna take some time. And by consistently putting your offer at the end of content, reminding people how you can help them. You will get a steady stream of people reaching out when they’re ready, when they’ve understood enough. When they’ve seen enough that they say, yes, it makes sense now.

I think that’s, that’s the challenge is right, we, as, as business owners, as, and consultants, we, we, we all want business right now. I want to send an email, get business today. Right? I, that’s, that’s, that’s the dream. I wanna hop on a call and that person says, yeah, can I get started tomorrow? I’m like, yes, yes you can.

right. But that, that tends to be rare. So kind of the idea here is that you just continually put your, your message in front of people with these, these super signature lines. and they’ll reach out when, when they’re ready to go. What’s the result from this is, and it’s, it’s a small number of people, but every time I email my list.

I get new guests from my podcast and new leads from my services people saying, Hey, can I get more details on, on what you’re doing? And it’s every single time. And yes, the answer is I probably should email my list more often. But again, I just, I, I run out of time. It’s mostly, you know, I’m mostly sending out emails to let people know about events.

’cause that’s generally what they, they signed up for. So I don’t. Push it too much beyond that, probably start doing more email newsletter things eventually and start doing a, a monthly maybe newsletter. but I think, ’cause that’s, that’s the thing right, is time. Time is as, in such short supply. Then I don’t have a full-time person whose job it is to do the email.

I write those myself. So, this has been, this has been kind of the solution is to use 

[00:10:35] this. So two examples I’ll show you here of, of what it actually looks like in practice. So if you’re on my email list for events, check your spam folder. I know MailChimp delivery deliverability isn’t the greatest in the world, and sometimes they end up there.

So, check for an email from me if you’re on the list. if not, here, here’s kind of what the bottom part of my emails look like and just says, PS, when you’re ready, here’s how I can probably help your business. And it’s. It, it’s, again, not rocket science. These aren’t the best written, offers in the world, but there’s, there’s something and they, they, they get the job done.

There’s one, you can be a guest on the Pipelineology podcast or two, you can get meetings with ideal prospects booked directly on your calendar. that’s second one. I keep, keep messing with the wording there ’cause I’m trying to figure out how to best present it. But nonetheless, that I’ve been doing that for, I don’t know, about three years now.

And like I said, every time somebody’s gonna respond. Usually multiple people that they’re interested in one or the other, and sometimes both. but if you wanna see the, from the, from the original creator himself, Dean Jackson, this is what his looks like. now this is for, And for the real estate one, ’cause that was the list at the time, back in, I think 2013 when the episode came out.

It’s I think it’s episode 1 27. If you want to go hear it direct from the source. It’s, I love marketing episode 1 27. had to do, I tried asking AI which episode it was, and it, it. It hallucinated like crazy. So then we just went to Google Fashion and Google Research and sure enough, that’s where it ended up.

But this is what his looks like. So again, offer, write a free offer. So I kind of, I kind of like, you kind of stack the different offers, right? There’s a thing you can do for free that’s, you know, content, things like that. IE the podcast, something like that. a free report could be, could be useful there, right?

Also, that’s his second one. And then there’s kind of that, hey, start a trial here. Get some more information for, for what his, his paid services are. Right? Again, not rocket science, but also not, probably not used, you know, as much as, it probably could be. And this is one of those things that it’s stood the test at time.

It’s not, like I said, not some brand new cutting edge strategy. It’s nothing to do with ai. Just the thing that continually puts your message in front of the right people. that’s it. So that, that is the concept. Send email, get 

[00:13:04] leads. Now, the trick with this, as you probably figured out, is you need a list of people to send this to.

If you don’t have a list, well then this strategy gets a little bit tougher. Sure. You can, you can, you can extend this out to social media. I’ve seen this, popping up more on LinkedIn lately. where people will make their post and then kind of at the end of their post is, you know, hi, my name is, you know, Gary and I, help businesses get more, more sales leads.

I haven’t extensively tested that myself. I can’t tell you if that is more effective. than just posting in general. I don’t know, but I’ve started to see it pop up there, as well. So if say, yeah, I don’t have a list, I don’t plan on building a list, not really my cup of tea, but I do have followers on social media.

Go ahead and give it a try. it probably won’t hurt and look at your numbers. If it does hurt, stop doing it. but let’s talk about how to actually build a list, so that you can kind of replicate this if, if you don’t already have one. 

[00:14:05] So. This is the process we’re gonna go through today, and that is gonna be the LinkedIn event strategy.

So IE what you’re watching right now, and I like this because it’s not just an a thing for, for building your list. it also does content and it also helps, it position you as more of an expert on topics. And so, And so on And so forth. And the nice thing is, is doing live events is a good way to get your offer in front of people.

I can tell you my calendar is always busier, the week after I do an event. ’cause it’s even though. We’re, we’re, we tend to be pretty, pretty low key and, and kind of have a no pressure approach to even doing the events. right. We’re not, we’re not hard selling anything today. We’re just, we’re just doing content.

We’re just, you know, teaching people. So the, the strategy still applies is that it can be, this is all kind of a no pressure thing, and I always know that these. flowcharts here on these are really small, so if you’d like a copy of it, email me Gary at Pipelineology dot com and I will, send you the full high res thing, so that if your screenshot’s kind of blurry, but we’ll go through it here.

So, no, no big deal. So. and by the way, if you do have questions, just throw ’em in the chat and I will, kind of try and address ’em as we go through. And if I miss it as we’re kind of talking through the topics or if it kind of belong somewhere later in the presentation, I’ll make sure I address everything in the q and a, at the 

[00:15:34] end.

So let’s talk about the most important thing when doing events, and that is the topic and title themselves. So the title has the biggest impact on whether people choose to, to have an event. So. Here’s what an invite looks like on, on LinkedIn. And again, you, you probably see these all the time, but just to kind of refresh it, what do you see person’s picture when the event is their name?

Most importantly, what the title is. And the, the prospect can make a decision from this page. They can ignore it or they can accept. And what LinkedIn makes it easy to accept. that’s also very, very easy to click the ignore button and, and move on. So what’s, what’s driving that as well? Is that interesting enough?

is that an interesting enough topic? Is that something somebody actually would, would want to take some time out of their day to attend? So how do we come up with topics like that? I like to say is make sure people know who it’s for, if you know, so that they know it’s for them. I think I, I see this quite a bit, is that people want to get kind of cutesy with their titles and then kind of leave more mystery than they do.

You know, letting people know anything. If you’re selling to, to salespeople or to HR people, business owners of a certain type contractor, whatever it is, let them know it’s for them, or they’re gonna look at it and say, this is just another generic presentation, and that’s the last thing you want. ’cause that’s what they’re, they’re gonna click, ignore, gone.

Never. You lost your chance. So let people know who the event is for. And I’d say in terms of like, what picking the topic other than anything, AI is being hot right now, right? I mean, that’s, that, that probably won’t last forever. But right now, if you just throw AI in the topic, PE people will show up. a box will also show up as well.

So tread carefully. but I would say the, the big concept is to solve small problems. If I, for example, if I said, you know, today I’m, I’m doing an event on the, Ultimate guide to building a consulting practice. I would get half as many, maybe a quarter as many people to actually, you know, sign up to that a fraction of people would even show up live.

’cause it’s just, it’s, it’s too much. What are you gonna cover that in an hour? You no, you are not. But if you can say something as simple as, you know, send email, get leads. right now we’re kind of pivoting into a, a LinkedIn event strategy, which is a very, very narrow little topic to be talking about, but it, it, it actually gives the, an actionable, thing you can do with it too.

So you’re not just stuck on. well, here’s a bunch of, generic fluff from a, a thought leader who’s detached in the, on their, their glass tower, right? You, you don’t, you don’t really want that. You know, save, save that for your memoir. Alright, so we already talked about what, what LinkedIn event invites look like, right?

You can accept or ignore, this is why, you know, your network is really important on 

[00:18:42] LinkedIn. So let’s talk about your LinkedIn network. So. I always tell people is build your network with purpose. ’cause you’re gonna have two types of people on LinkedIn. You can have your followers, which is unlimited. but also, you know, unless you’re posting very, very regularly on LinkedIn.

Also, I would say the followers are kind of dubious value. It’s, I think connections are really kind of the, the important part here, especially for this, this strategy in that once you have a connection, you can invite them to subscribe to a newsletter or, and for what we’re talking about here, attend an event.

It’s also easier to get contact info if you wanna message ’em, easier to message ’em, that kind of stuff. But this is a slow process. But the nice thing is you can be very deliberate about who you are sending out connection requests to. You can say, well, I really only work with electricians. I, I don’t know who you work with.

maybe you work with accounts, what, whatever that that particular person is, is, you can find, I can find people at companies of a certain size that have certain job titles in certain industries that, certain types of companies, all that kind of stuff. It’s, it’s there on LinkedIn and it’s so much easier on LinkedIn and just about anywhere else to find it.

And then you can build them and add ’em to your network. That’s a slow process. It, it takes, it takes time. so I’d say best time to start was, you know, five years ago. But second, best time to start is, is right now. If you haven’t been deliberately doing it or you’ve just been kind of waiting on, on ones to come in, right?

People sending you connection requests. More often than not, they’re, you know, not necessarily in that kind of ideal client profile area for you. So being proactive and finding those people. So that you can write to those people and invite them to your events is going to, to make a meaningful difference.

so, so that’s kind of the, that’s my soapbox on building your network. I probably talk about it every single event, but it is important, especially if you want to be active on LinkedIn, because you wanna get your content in front of the right people and building your network proactively will help do 

[00:20:53] that.

All right, so now let’s talk about native live streams versus off platform. What’s the difference? You are watching a native live stream. When you clicked on this event, you either got a notification that said, Hey, you know, Gary is live, or you had it saved in your, events section, or you got an email from LinkedIn saying, Hey, this, this is the event.

Put her on the calendar. However you did it. You didn’t have to go to the event and then click again. So. Here’s what that looks like. So right on the left hand side, this is what the live streams look like. You get here in that, big banner at the top, once, once we’re live, is that turns into the video stream itself.

You just click that and you’re, you’re good. There’s nothing else to sign up for, nothing else to register for versus take a look on the right here, it looks similar, but there’s this whole other section here. There’s an event link for Zoom and yeah, people are used to using Zoom, but what happens now? You click that link.

And okay, now I’m going off platforms and LinkedIn’s usually gonna say, Hey, you’re leaving LinkedIn. Are you sure you wanna do? You don’t really want to do you? Yeah, I don’t think you wanna do that. But, but what happens is now, now you’re not, now, people aren’t, are now. You’ve added more friction to the process and not less people are gonna see it.

And. And, and it makes a big difference both in live attendance makes a huge difference in how many people see the replay. so, so let’s kind of talk about, about that, is that, here’s the thing, most people do not attend the events live, and that’s okay. But this is one of the things I’ve seen. So here’s one I did.

this would be from last year. So we can look at, I can see the analytics. So this is kind of one of the nice bonuses of the events if you do ’em on LinkedIn, is you get some, an, some additional analytics compared to what you might see if you just, do it all via Zoom. So you can see only 37 people were watching live.

So that’s the far right one. At any given time and you know, probably, it’s usually about double that throughout. Like some people had to leave early and some people come on a little bit late, so it ends up being more than that. But look, look over to the to the left a little bit. Okay? Unique lifetime use 415.

So more than 10 times as many people are seeing that then might peak live viewers. So this is why I tell people that it’s okay if people don’t attend a lot. Yeah. It’s nice to have the, the, the back and forth engagement and kind of talk to people in the chat and everything like that. But you know what, it, it, it’s okay.

’cause you can, people are still gonna watch it. They’re still gonna see it. And especially like in, in my case, I know my, my clients are busy. So I, I know if I only rely on live attendance that it, it’s gonna be a struggle. because they’re, they’re, they’re usually working. but you know, they might check it out later, kind of watch it throughout the week.

and kind of having this replay option is, is, is great. and part of that’s part of the list building section is here. I want people to sign up knowing that they probably, even though they registered, even though they said they were gonna come, they’re not gonna show up live. And that’s, that’s okay. so don’t, but I’m saying is don’t, don’t stress too much.

If not, if most people aren’t showing up, up live for this. one of the other benefits of doing the livestream version of it is that you can see that, LinkedIn pushes it harder versus the external events because they know you actually went live. They know they have the data. They, they can send out the notifications.

Otherwise, you’re kind of relying on people to, you know, actually save it on their calendar. Remember, they wanted to, to attend that. So just some things to, to kind of see is that you can see in your notifications, you can see somebody was live, so, hey, you missed it. But now the next time you log onto LinkedIn, right?

And that people don’t spend all day on LinkedIn, right? Important to remember. But the next time they log in they can see, hey, you know, Gary was live for, for the thing you signed up for. So again, another advantage to kind of doing them, through the live streams on 

[00:25:06] LinkedIn. So let’s talk about promoting the event.

By all means, share the event, post about it, tell others, but if you really want to get people to sign up and show up, invite people from your network. So, right. That’s why I talked about building your network in the first place proactively is getting the right people. Well get ’em in there because now you can invite them to your events.

It’s a bit of a manual process, but it’s also not too terribly hard, right from any account you have on LinkedIn. So from for free, for me and my team, we treat it as a, you know, this is a team effort, so everybody does their, their invites and you can invite up to a thousand people per week. So what you do, you click the share button.

You click the invite button, and then we usually will try and look at, okay, what are the right industries for us? And then if that’s still more than a thousand people, we’ll say, well, what geographical areas? And we kind of work our way through different regions of the United States and Canada, to find the right people to, to invite.

those are kind of the two top two, two filters I’ll use generally to find people is what industry are they in and what. Location are they in? ’cause you can’t filter, it’d be nice, it’d be great if you could filter by job title, but you can’t. but this at least lets us get, get pretty close. and I can tell you I used to go through and.

Individually select people, and it would take hours. But I was like, I wanna make sure I’m only writing, ex inviting exactly the right people. And you know, what I found is it didn’t make any difference. So now it’s pretty much, okay, close enough, select all, send out a thousand invites, get it done, and, and move on and do it again next week.

So don’t, don’t spend all day doing this. In fact, if you can spend 10 minutes doing this every week, that’s, that’s probably the right amount of time. Because any, any further refinement from that just ends up just kind of not being worth the, the juice ain’t worth the squeeze. Is that what the kids say these days?

Right. So, so don’t, don’t, don’t stress too much about that. Once you’ve kind of got the filters right. Invite everybody and, and, and move on and, and rinse and repeat. Also, since you are limited to inviting a thousand people per week, I recommend, you know, looking at the size of your network and saying, well, if I’ve got 3000 people in my network, set your, set your, set up your event and three, three weeks in advance so you can invite everybody.

we usually do ’em about a month in advance. I try and do these every month. and the thing is, is I’ve got 30,000 connections. So we’re, we have to have to be pretty selective about, about finding, you know, four or 5,000 people that I can invite because it’s only a small fraction of my network. So I try and find who’s active and things like that.

But ultimately, you probably don’t have to worry about that just yet, is initially just, just invite your network. Yeah. Even if they’re not necessarily relevant old colleagues or something. You know what, sometimes they, they show up and cheer you on. And you know what? That’s, that’s good enough to, to get things started.

It makes you feel, feel good. So, so do the event, get people there, have a conversation, and then what? Well, that’s where now you’ve got that list of people who signed up, right? You could say, yeah, a hundred people signed up. Cool. Put ’em, put ’em on your list. ’cause now, right now, now they’re, now they’ve shown, shown intent to, to wanna engage with you.

If it’s 500 people, great. Now you’ve got a really good start to a 

[00:28:44] list. but you can also repurpose that content. Alright. It’s not, it’s not just, like I said, it’s not just about the list, it’s not just about the live event itself. It’s about what else can you do with it? ’cause we wanna make sure that you’re using your time, getting as much outta your time as is possible, right?

Because again, we don’t have enough of it. So. You can take your long form content from an event like this, turn it into little 30 or 92nd video clips that you can share either on LinkedIn or in other areas that kind of just grab the highlights from it, kind of the, the, the sports center type of thing, right?

Where it’s, here’s the highlights from the, you know, the best parts of every, of every game. Same type of idea with your, your clips is here’s, here’s the most, the key insights, the best parts. and here’s the nice thing is now it’s content that’s in your voice, because I know I talked to so many people and what do they want is they want, they’d like to have more content.

They’d like to post more, but they don’t have time. And AI does a crappy job. Ai, right? It just, it has no, it doesn’t have any of that nuance or story right. It, it looks good initially. Like if you’re skimming it, it’s like, oh, that looks pretty good. I should post that. And then you, you kind of read it a little bit more and he’s like, it’s, it literally says nothing.

It’s just going through it. It feels like somebody going through the motions. So if you want content that is not going through the motions, it’s just take video clips from your events. no ghost writer needed. You don’t have to hire anybody else. Well, you know, you can have a video editor do it for you if you don’t have the time to do it, but.

You didn’t have to hire a separate ghost writer to try and figure it out, and now you’re spending, you know, a month trying to get the tone right there. Now it’s just done. So these aren’t clips that are gonna go viral, at least probably not gonna go viral. I haven’t seen it too often, but it keeps you in front of your audience and now you’ve got content.

Now you can post more regularly. Now you’ve got events. Now you’re building your list. See how this is all kind of stacking on top of each other so that you are showing up. For your people, whether, whether that’s on LinkedIn or wherever you post in the, or in their inbox. Now, now you’re there and now you can make those, those super signature PS style offers for when 

[00:31:01] they’re ready.

So if you need some help with that, if you wanna start doing LinkedIn events, you’re like, yeah, I just, I really don’t have the time, but this sounds cool. I can see where this would be a really efficient way for me to use my time. That is something we can help with. all you need to do, you show up, do your presentation, and we will handle the rest.

We can even send the emails for you with, with that super signature on it. So if you want to talk about this, you can go to Pipelineology dot com slash contact or just shoot me an email, Gary at Pipelineology dot com. Like I said, don’t wanna make this a super hard pitch. So that’s it. I will open it up for questions and we’ll see what.

questions you have, if there’s anything we want to, to, to check on. But I do appreciate everybody hopping on today. and, look at that. It’s only 2 31 Eastern, so that’s one of my, one of my shorter presentations. Normally, we’re here for almost an hour, but like I said, I know people are busy and I wanna make sure you guys were ahead some time.

so here’s your half hour back. Thanks for showing up today. And, let’s, let’s take a look at, any questions.

So I know Bob said, you know, adding outside links to posts within the post will throttle your distribution like crazy. you don’t need to add outside links. you can link to your events. And you can just mention, you know, what you’re doing have, if, if your goal is to, to get leads is just ask people to DM you, to message you.

You don’t need to send them to a, to an outside contact form or anything like that. right. I think sometimes you, you might, you might be overthinking it. so you don’t, you don’t need to post outside side links. things like newsletters and, event invites can all be done natively through LinkedIn.

So, you know, you don’t need to kind of push ’em. I’ll be on there. oh, you’re very welcome jr. You know, I know, like I know sometimes, right? I, I feel like sometimes I’m, I’m here preaching to the choir. ’cause you guys are already doing all the right stuff. but yeah, so sometimes I know it’s nice to have that reminder that, hey, you’re on the right track, you’re doing the right things.

just, just keep doing what you’re doing. So let’s see 

[00:33:22] here. And I think that that handles all of the, All of the questions for today. So, oh, you’re an easy crowd today. Well, appreciate everybody hopping on. Thanks so much. And, we’ll be back here at the end of May. I haven’t picked a topic for May yet, but I will, send out, I’ll send out an email with, with that.

I’ll also post on LinkedIn, next week with, with the new topic’s Gonna be. So thanks everybody for showing up today. Have a great rest of your day. Oh, have a great rest of your day. I’ll see you guys in May.