Episode 5 – Learn How To Maximize Your ROI With LinkedIn Ads
Key Topics Discussed:
- Who should be advertising on the LinkedIn Platform (2:00)
- Is it the best place for your ads? (3:55)
- How would an organic strategy be tie together with a paid ad strategy (5:50)
- Targeting options (8:45)
- Where LinkedIn is better than Facebook? (11:05)
- The Best offer for our clients (18:11)
- Can LinkedIn Ads scale well? (21:06)
- The two best ad formats for beginners… (23:05)
Learn more about the content discussed in this episode:
https://rbmformula.com/ – Free LinkedIn Ad Training
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00:00:37 Gary Ruplinger
Alright, Neville welcome to the show. Glad you’re here.
00:00:40 S Neville Oyiti
Yeah, it’s a pleasure to be here, Gary.
00:00:44 Gary Ruplinger
Well, I am excited to be talking about LinkedIn ads with you today, so I guess before we get started on that. But for anybody who’s not familiar with you, can you just give a little bit of background about yourself and how we how we got here?
00:00:58 Neville Oyiti
Yeah, absolutely. So, I’ve been doing LinkedIn marketing for over three years at this point, really dialed in on just be to be as you know, common space. A few specific niches are that we specialize in, and you know, for a lot of you know the normal basis of the LinkedIn agencies running regular marketing and.
00:01:19 S Neville Oyiti
You know prospecting, which is still great. And it is extremely effective. But you know, just like with Facebook. The market is always changing. Platforms are always changing and you know if you want to be where people are, you know where the companies had it, like making sure LinkedIn ads are more effective. You want to be at the forefront of that.
So, we started just working towards LinkedIn. You know implementing a lot of strategies, testing with our own ad budgets and we really dialed in a fool proof LinkedIn Strategy that pretty much gets you speaking to qualified decision makers and Gary liked it so much he wanted me to come on and share it with the team.
00:01:58 Gary Ruplinger
Indeed I am. I am excited that this is one of those topics that I am personally very interested in, as I’ve not managed to get good results on this, so I am. I’m be taking notes right along with everybody else, as we as we talk. So, I guess maybe First things first. As far as LinkedIn ads go, who are they? A good fit for?
00:02:19 Gary Ruplinger
What types of companies like who should be at who should be on the platform? Advertising?
00:02:27 Neville Oyiti
Yeah, actually great question really. You know, as long as you have a high-ticket service you could be a consultant in the healthcare space insurance construction. As long as your decision makers are on the LinkedIn platform.
00:02:41 Neville Oyiti
And they’re actively using LinkedIn then this should work for you, but this should not be something that you try if you have your last $2000 in your, you know two and you’d like say, throwing a Hail Mary and hoping LinkedIn ads will work for you and save your business. This is for people who are already generating leads already generating business.
00:03:01 Neville Oyiti
And they want more.
00:03:02 Neville Oyiti
And they have kind of the solid infrastructure to.
00:03:07 Neville Oyiti
Keep up with.
00:03:07 Neville Oyiti
The demand and the price cause LinkedIn ads are more expensive than say, Facebook or google.
00:03:13 Gary Ruplinger
Right, so this is really a scaling type of strategy.
00:03:17 Neville Oyiti
Yeah, I mean we, you know it’s good. I had to reintroduce a lot of companies to LinkedIn ads as well so it really comes down to budget, right? As long the ones who really excel with LinkedIn ads, they tend to have experience with paid advertising as a whole. Maybe they’ve tried Facebook ads, maybe they’ve tried Google so they’re already used to spending money to get back money, but they do have a sitting budget. So, let’s assume you know. Realistically, if you want to run a successful LinkedIn campaign, get enough statistical data to determine. You know if it’s a good fit for your company, you should be willing to spend at least 3000 in the first month, right two 3000 in the first month, so.
00:04:00 Neville Oyiti
If you don’t have that type of budget and you know your market might.
00:04:04 Neville Oyiti
Not be on LinkedIn, then this might not be a good place for you to spend your money on.
00:04:09 Gary Ruplinger
OK, and I know for a lot of people they have kind of two impressions, maybe 3 of what LinkedIn ads are is that I think you kind of touched on a little bit of it is that they are an expensive platform to be on that the ads are perhaps not as effective as others and that it’s really kind of a.
00:04:29 Gary Ruplinger
A Fortune 500 type of place to play is what so I guess which of those are true and what what’s not so much.
00:04:38 Neville Oyiti
Yeah, I’ll say everything. Yeah, it’s not a place you want to release. You know, play around with your ad spend. You need it. Come in there with a proven idea, something that you’re actually testing as far as the Fortune 500.
00:04:50 Neville Oyiti
I won’t necessarily agree with that. We have clients who are pretty much 2 three men. Three man shows they might be a software development company could be company that has a software right as a service, so.
00:05:07 Neville Oyiti
It it’s a place where you know where you would probably do organic prospecting are if it if your strategy is working would be organic prospecting. It will definitely work with paid advertising because with organic you’re pretty much limited to second degree Contacts. You know if you’re sending emails out, that’s when you can pretty much reach out to 3rd degree Contacts.
00:05:29 Neville Oyiti
But outside of that scope, you’re really limited to who actually responds to your message, whereas when you’re spending money on advertising and your market is already converted in with organic, you know that if you get enough people to see your offer as they’re scrolling through, it could be affected for you, right? So, the ones typically you know. People think the bigger companies are the companies that can actually play on LinkedIn.
00:05:50 Neville Oyiti
cause they have the budget but.
00:05:51 Neville Oyiti
There’s a bunch of strategies that we’re probably going to later on this call.
00:05:54 Neville Oyiti
Which can help you.
00:05:55 Neville Oyiti
Get the lowest cost per lead and then really scale up and then have it back in infrastructure to turn them into book calls.
00:06:01 Speaker 1
For the company.
00:06:03 Gary Ruplinger
Very cool, so one thing you had mentioned is if you already have an organic strategy and well, it’s something that as we know as you know that’s something near and dear to my heart, something I really like to do. So, let’s say I have an organic strategy and it’s working and I’m getting booked meetings from that. How would you tie together then?
00:06:25 Gary Ruplinger
I paid ad strategy, would that be a good cut? So how would that complement each other? How would they playoff each other? How would you? I’m curious how that would that would work.
00:06:34 Neville Oyiti
Yeah, yeah, absolutely, that’s a great question. So, I mean really, you wanna take? Like I said, you want to look at what’s working with organic, right? So, if you’re running a connection campaign for the most part, you know you know that probably focus on 2nd degree Contacts, is there?
00:06:47 Neville Oyiti
Most likely to accept third degree. You don’t wanna send them any type of connection message, but they’re better off if you’re gonna send like an email or an email via LinkedIn, right? So pretty much what you wanna do is to tie it in with paid. You want to us like? Let’s assume we’re generating leads with paid advertising to the same market that we generated.
00:07:08 Neville Oyiti
With organic right? So, what we want to do with the paid advertising strategy is instead of pushing them right to book a call, depending on your market, like your market, which is similar to my market, you could probably get by with pushing them hey, book a call to speak to someone from the team. You’ll probably spend a little bit more money, but you know you know you’re gonna walk into a pretty qualified call.
00:07:29 Neville Oyiti
But if that’s the case, where a lot of companies and even for us if you want to get a lower cost per lead, your strategy should be providing actual value to them, right? So similar to how you do it with organic, where I assume in the messages, you’re probably looking to spread some type of value to them to show them that you guys know what you’re doing before you actually get them to the call.
00:07:50 Neville Oyiti
With the page strategy to very similar process, we want to actually educate them, whether it be the form of a lead, magnet, case studies and then after we do that, then we there nibbling on us they know we exist. Now they’re in our ecosystem, right? So, they have to opt in, give us their information once they give us that information you want to have your back end.
00:08:10 Neville Oyiti
Sequence to pretty much nurture them and push them towards booking a call, right? So, and then how we tie it into the organic strategies? If since they’re all coming off of the LinkedIn platform to double that, the amount of outreach that’s going to them or the touch point that’s coming to them will actually send them a connection request via LinkedIn, you know?
00:08:30 Neville Oyiti
Things like that, and when you combine all these different elements together, you’re creating an extremely dialed in personal marketing flow where when they see it, they’re like wow like they’re seeing it from the outside looking in and they’re like I would love to have that in my business.
00:08:48 Neville Oyiti
Right, so just taking the best of both worlds. Bring them together and then re packaging it up as a yeah as a service.
00:08:58 Neville Oyiti
Very cool, so I guess then as you’re kind of talking about that, it made me wonder, are the targeting options on the ad platform similar to what I’m going to find say in Sales Navigator? Is it totally different? Is it curious how my targeting options work for advertising?
00:09:17 Neville Oyiti
Yeah, so great question with Facebook advertising you have the platform. LinkedIn has worked really hard to mirror what Facebook is doing as far as the UI, the interface, and they’ve done a pretty good job. It’s still clunky at places, but for the most part you could get a lot if you have a good understanding of Facebook advertising.
00:09:40 Neville Oyiti
It won’t be too much of a headache to try to, you know, migrate over to LinkedIn now. As far as targeting those, LinkedIn is by far the best place to target for B2B decision makers.
00:09:52 Neville Oyiti
You know you.
00:09:53 Neville Oyiti
Can’t there’s no other way around it like people are on LinkedIn? It’s a serious-minded platform so the mindset of these users as they’re scrolling through LinkedIn.
00:10:02 Neville Oyiti
Really different than the mindset of someone who scrolling through Facebook, so that’s where we’re coming in, and we’re switching up the game, right? So, with targeting aside from targeting by the actual roles, the industries, the sizes of the companies, the years of experience, you can also target by skills, which is huge. So, if you.
00:10:22 Neville Oyiti
Know your specific market has very specific skills then you want to actually when you do your customer research or if you know who exactly your ideal client is, you can target them based off of skills and it will really give you a tight group of individuals who match your criteria down to the team. So that’s something you can’t do with Facebook cause its really just interest based. LinkedIn is using legit.
00:10:44 Neville Oyiti
Uh, what they put on their profiles to target, which is even stronger, right?
00:10:49 Neville Oyiti
So yeah, I mean I would that that would pretty much sum up as far as targeting goes. I wouldn’t really.
00:10:56 Neville Oyiti
I would definitely say if you’re if you’re trying to hit the ground running and go after beta beat right off the bat, you might spend a little bit more, but you’re going to get qualified call qualified leads to come in. LinkedIn would be the place to go, cause as far as targeting goals you get a bunch of junk if you try to focus on interests with Facebook.
00:11:15 Gary Ruplinger
So, I guess that probably leads to my next question, then is say since you know for a lot of us, Facebook is kind of the, you know the 900-pound gorilla in the room. Yeah, compared to two LinkedIn what? What are the benefits? I know you’ve kind of mentioned this. This is where if I want to reach be to be decision makers.
00:11:34 Gary Ruplinger
That’s you know this LinkedIn is my place to be.
00:11:38 Gary Ruplinger
What else should I kind of expect to see like in terms of what? What? What does LinkedIn bring to the table? It’s better than, say, Facebook.
00:11:46 Neville Oyiti
Yeah, I mean.
00:11:49 Neville Oyiti
It would just be the qualified prospects, right? I mean if we’re talking like I love Facebook, don’t get me wrong. We advertise on Facebook to.
00:11:57 Neville Oyiti
The whole goal.
00:11:58 Neville Oyiti
If you want to get as much high-quality traffic off of LinkedIn onto your pixels? Then you want to create look alike audiences to market to them on Facebook, where you’ll be able to get their leaves.
00:12:08 Neville Oyiti
I don’t even cheaper.
00:12:09 Neville Oyiti
Cost per lead.
00:12:11 Neville Oyiti
Right where Costco result but LinkedIn ads? Why? I love it so much is because people get like I said, the targeting is so dialed in that the same exact target that you use with Sales Navigator you thought Sales Navigator was powerful and then you go to LinkedIn and then you have additional things that you can filter people by.
00:12:31 Neville Oyiti
I mean completely changes the scope. You know 100%. You’re dealing with the same exact people you’re looking for and it still has some of the same features as face before you could put custom audiences together, it could you create mashed audiences there look alike. Audiences are not as great.
00:12:49 Neville Oyiti
There you know with Facebook you are looking at bidding strategies as far as it’ll optimize for the lowest cost per lead.
00:12:58 Neville Oyiti
Or cost for.
00:12:59 Neville Oyiti
You know, click or whatever the case is. With LinkedIn, it’s different where you can’t trust LinkedIn to spend your money with your best interest in mind. So it’s gonna.
00:13:10 Neville Oyiti
You know it’ll average out to look like it’s doing a good job, but you might get one click for $8.00, another click for $30, and then another click for 12. Then it will look like it’s averaging out that you’re getting your best cost when you’re better off actually focusing on manual bidding, just so that you know you could really control that. So, there’s just a bunch of little things I won’t necessarily say. I love LinkedIn.
00:13:33 Neville Oyiti
For it, they’re definitely working. It’s hard that was a hard question. You Facebook. I love Facebook cause it’s easy, but I don’t like basic because I can’t target the people I need to speak to. I love linking because I could target the people I need to speak to, but it doesn’t have the same ease of use as say Facebook.
00:13:50 Gary Ruplinger
I gotcha, yeah. So, I guess then what are the formats that ad formats that they have? Is it? Is it again similar to Facebook where I can run in the in the newsfeed and run lead form ads? Or is it a totally different animal?
00:14:09 Neville Oyiti
Yeah, so you could do a bunch of pretty much. There’s they call it on LinkedIn and called sponsored content, and that’s pretty much the same as running it on the feeds. They do have additional things they call them text ads. Those are the things that show up on the top display, so I know. I’m sure you’ve probably seen those on your LinkedIn where it’s like.
00:14:29 Neville Oyiti
It’s just a text and it’s an ad at the same time, then similar.
00:14:33 Neville Oyiti
To Facebook which.
00:14:35 Neville Oyiti
Has its right column. We have something similar on LinkedIn as well. It will show your ads on the right column and they do also incorporate lead forms. So similar to how you could do it on Facebook where someone clicks in then automatically will prepopulate the information.
00:14:51 Neville Oyiti
That’s exactly what LinkedIn does for us as well, and I would highly recommend doing something like that where she’s trying to push them right into a landing page, because you know people are on the platform. Very serious-minded people and they really don’t like to mess around so.
00:15:08 Neville Oyiti
Easier it is for them to get their content or to get what they’re looking for you to get what you’re looking for. The better for everyone and lead forms is definitely the way to go. Video ads as well. You could run sponsored content in messages, so like it’s they don’t call them in Mail messages anymore. They call them sponsored messages and it’s like.
00:15:28 Neville Oyiti
They’re great because.
00:15:28 Neville Oyiti
You could get right into their inbox and start the conversation, and it’s similar to say like a chat bot where they could click yes or no or whatever the case is and it’ll sequence whatever the next step is, so there’s a lot of cool, cool ways to leverage its ads formats on LinkedIn and it definitely.
00:15:48 Neville Oyiti
Mirror some of the things that you could do with Facebook, but not exactly because LinkedIn has its own unique selling points with the messages that you could send out the text ads and then pretty much those emails as well, right?
00:16:04 Gary Ruplinger
Very cool, so if there were, if there was one where you said if you’re going to try this, here’s the one format I would say. Do this one first. Is there one you would pick?
00:16:14 Neville Oyiti
Yeah, absolutely. So, I’ll the number. I’ll give you 2. So, the first you want to come in and really test to see if your market is responsive on LinkedIn ads run sponsored content images too.
00:16:28 Neville Oyiti
Lead form so you want to run a lead format type with sponsored content image. So, what that? What that is pretty much they’re scrolling through LinkedIn. They see your ad telling them to check out this lead magnet or this guide or whatever you’re there. They click it in order for him to get it. It’s gonna pop up the lead form which they are with their information already in it, they click submit.
00:16:50 Neville Oyiti
You get the content; they get the content via email. You get their information. You should have some type of a back-end nurture sequence in place to push them forward and get them to the point of actually booking a call. You actually have their phone number if you set it up right, so you can actually give them a call as well to follow up on that lead magnet and then pretty much Bridget into a consultation.
00:17:11 Neville Oyiti
That’s the number one thing that that’s actually literally what we do for our clients. But then from there, the second thing I’d recommend if you really want to test the waters is touched ads. So, text ads are extremely cheap. The cheapest thing to run on LinkedIn, the reason being is because not a lot of people click on it and it’s only focused on desktop users, so.
00:17:31 Neville Oyiti
If they are on their desktop and they do see your text ad that’s showing on the top and they click on it and it converts, you’re gonna get that at a really low cost per lead. And yeah, it’s those would be the top two and then.
00:17:45 Neville Oyiti
Yeah, I would say start with that video ads if you know people like oh Facebook is great for video, I’m able to get leaves and even sure with LinkedIn completely different ball game you’re going to be spending a ridiculous amount of money with video as long as you have the budget, by all means go for it. If not definitely focus on sponsored content. Get a proof of concept. Then you can look at.
00:18:06 Neville Oyiti
You know, testing the other sides of the.
00:18:07 Neville Oyiti
Actual for Max.
00:18:11 Gary Ruplinger
That’s not some Golden Nuggets there, so as far as offers, I know you’ve kind of said a few different ways where you could say you can go direct to, you know, trying to get them on the phone versus delivering some type of. I think you said like white papers or case studies or webinars. Is there a certain type of offer you said? Like if I’m going to run these?
00:18:33 Gary Ruplinger
Sponsored content pieces. What types of offers do you find perform pretty well for your clients?
00:18:39 Neville Oyiti
Yeah, so we really want 22 specific types, right? One will be the content piece, right? When we say lead magnet that could range between a few different things. It could be a case study, a really strong case study, industry specific case study.
00:18:54 Neville Oyiti
It could be a guide, a report, a checklist, anything that partially solves the problem, or can highlight some of the problems that that specific market is dealing with and present them with actual actionable steps that they can take, or visual representation of, what it will look like for them to solve that in their business.
00:19:15 Neville Oyiti
Um, you know, that’s Golden people on LinkedIn to consume content and to get better with their businesses. So, if you show up as an ad and you’re not just trying to sell them, but you’re actually providing value and showing them
00:19:27 Neville Oyiti
That you know what you’re doing. It completely changes the scope. They’re gonna know, like and trust you. They’re gonna have an idea of who your brand is. What you guys do, and now they’re in a better place now that we’ve got their information. We can now service then conversion, at which.
00:19:43 Neville Oyiti
Is what we like to call it.
00:19:44 Neville Oyiti
So, conversion ends or the types of ads that now.
00:19:47 Neville Oyiti
Now that they know you exist now, you can actually send them an ad saying, hey, you know Boca. Call a free consultation or whatever the case is to solve whatever problem in it’s now. You know that’s pretty much retargeting all the ones who come in with conversion ads to push them to your calendar. To book a call, right? So that’s going to allow you to get people to.
00:20:07 Neville Oyiti
Convert at an even cheaper cost, and that’s going to allow you to get people in the funnel. Get people to know your business gets people in your ecosystem at an even lower cost, right? So, the average on LinkedIn if you know you’re spending money on ads. Realistically, the average company is probably generating leaves at about $82150 a week.
00:20:28 Neville Oyiti
Right, if you’re you switch it up and you do it the way that we just talked about right now, you could get your lead cost down all the way to like $1520 a week and then pretty much you know run the back-end nurture sequences. Have all the scripts dialed in, have all those back-end pieces that allow you to turn those extremely high-quality leads that you’re getting at a really cheap price into actual book calls into actual sales.
00:20:53 Neville Oyiti
Right, so that’s why I say you don’t want to. LinkedIn ads is not something you want to get into if you there’s no infrastructure on the back end to accommodate you. Know all the moving pieces. If you want to get a profitable ROI. This is not something you do. If you have, you know so business you don’t really have the sales process. You don’t have a CRM; you don’t have your own nurture sequence.
00:21:15 Neville Oyiti
You don’t. If people don’t book.
00:21:16 Neville Oyiti
A call you don’t know what to do at that point, and LinkedIn ads will not be for you.
00:21:22 Gary Ruplinger
Very cool, do you? Do you find that LinkedIn ads scale pretty well? They can. They grow pretty quick easily? Or is that a pretty tricky thing?
00:21:30 Neville Oyiti
So, it really depends, right? So, it really depends. It’s just like Facebook where at a certain point you’re agile exhaust. You’re gonna have to refresh your creatives, but with LinkedIn ads as well, it’s also.
00:21:43 Neville Oyiti
It could scale really well.
00:21:45 Neville Oyiti
Where Facebook is different is. Let’s say you have.
00:21:48 Neville Oyiti
An ad you’re spending 50.
00:21:49 Neville Oyiti
Dollars on that ad set and it’s performing well and you want to scale it up. There’s so much conflicting information. What you should do, whether you should raise it by 30 to 50%, you know every 2 three days, or if you should just duplicate it and then set it up at a higher budget.
00:22:04 Neville Oyiti
But with Flink in you can actually go right in and just raise the budget and it’s not gonna mess up the results right which is Golden so you don’t have to.
00:22:15 Neville Oyiti
Worry about messing anything up.
00:22:18 Neville Oyiti
And then if you are going to raise the bid or the budget, if you raise it up by 35%, we found is the absolute sweet spot.
00:22:25 Neville Oyiti
35% increments, I think that’s what LinkedIn optimizes for. I’ve seen it on so many different.
00:22:33 Neville Oyiti
I guess parts of Linked in’s when Linked in’s talking about what you should do and then also you know you’re after. We show the X amount of people. That number tends to be thrown out a lot, and we actually tested it with a bunch of our clients. And if you want to scale correctly on LinkedIn and you want to raise your budget on LinkedIn, you should also look to raise at the same time you raise that budget. You want to raise your bid by.
00:22:54 Neville Oyiti
3035% to allow you to continue to get the most clicks, and if you always cost and then ultimately more leads.
00:23:03 Gary Ruplinger
Ask his assistant. Awesome stuff you’re sharing. I keep dropping down notes here.
00:23:08 Gary Ruplinger
What, what else?
00:23:09 Gary Ruplinger
What else should I be asking you what happen? I hast yet that you say, yeah, Gary. Gary, Gary, I gotta tell you about this.
00:23:15 Neville Oyiti
Yeah, I mean.
00:23:16 Neville Oyiti
Yeah, I mean I wouldn’t, I would just I’m surprised I don’t know I don’t know. I think LinkedIn ads is one of those things that just has this huge misconception around.
00:23:26 Neville Oyiti
It’s how much it costs. It’s expensive, it’s not gonna work for me, but it really can work for you, right? Especially if you have a high-ticket service. So, if you’re a consultant, if you’re a coach, or if you’re, you know, let’s say you have this expensive product or an IT company or whatever. The case is where?
00:23:46 Neville Oyiti
An average client is worth a lot more to you. You can afford to spend.
00:23:52 Neville Oyiti
More so, even if, let’s say you spend 5000 in one month on LinkedIn ads and you only get.
00:23:59 Neville Oyiti
You know two clients out of it. You should be making an ROI on it regardless, right? So, this is not something for B to C.
00:24:09 Neville Oyiti
If you have a beta C model, this won’t I would recommend just getting on Facebook on that.
00:24:16 Neville Oyiti
But I mean those that’s pretty much it. I don’t know, I I’m so I don’t know. I would say as long, yeah.
00:24:22 Gary Ruplinger
Well, this is this is Ben some really good stuff. So, for people who are interested they want to learn a little bit more about this. Is there a place we should we should send them to learn more about your services?
00:24:34 Neville Oyiti
Yeah, yeah definitely so.
00:24:36 Neville Oyiti
I don’t know how we gonna do this, but I wanted to link them.
00:24:39 Neville Oyiti
With a free LinkedIn.
00:24:41 Neville Oyiti
Ads training, which I guess I could send you the link on that. It’ll be, we call it our RBM formula. So RBM formula.com you can go there and you’ll actually learn the full strategy between our linked inorganic strategy and how we tie it into Lincoln.
00:24:57 Neville Oyiti
It advertising and how you can make it work in your business too.
00:25:01 Gary Ruplinger
Well, that is awesome. Yeah, we will make sure. I definitely get that link from you so we can share it in the show notes for anybody who’s interested, so that’ll be on pipelinology.com and the show notes for this episode. Anything else? Anything else that people should know if they want to reach out to you? Is that the best way to get in touch?
00:25:20 Neville Oyiti
Oh yeah, I mean if you want to reach out.
00:25:22 Neville Oyiti
You just go to enoighdigital.com. We’ve got a bunch of ways for you to book a call with someone from the team, and pretty much we’re gonna work together. Put together a plan, actually show you some of the strategies to get on a demo, zoom, call and walk you through step-by-step types of things will be looking to change with your presence on LinkedIn.
00:25:43 Neville Oyiti
The strategy around how we’re going to actually generate the leads to different facets of it. Then you could decide if it’s something you know you think your company is ready for, but as long as you have a proven product, you have a proven market. You have a sales process already and you’re looking for a way to generate more.
00:26:03 Neville Oyiti
Opportunities with those hard-to-reach decision makers and if those decision makers are on the LinkedIn platform and this can work for you. And you know, I’m sure we could definitely work something out well. I mean, that’s pretty much all I’ve got for. And yeah, I mean, aside from it, if you’re gonna go out and test it alone, my #1 tip of advice.
00:26:24 Neville Oyiti
On that note, do not do automatic bidding if you want to burn your money.
00:26:30 Neville Oyiti
Can you do automatic bidding if you want to, you know, be smart with it. Start with the lowest cost per bid and then raise your way up. You can get your bid at the lowest cost you’re going to be goal. Did you spend more if you let it do automatic, it’s gonna burn your body and you’re going to have that. You know idea that LinkedIn ads isn’t working for you when it actually does work. You just have to.
00:26:51 Neville Oyiti
Hands-on with it.
00:26:54 Gary Ruplinger
Well, that is awesome. Thank you for sharing all this stuff. I feel like I learned a ton about how to actually make this work and he said no. I digital is that the website I want to get in touch with you? Alright, we will definitely put that in the show notes will put that resource in the show notes. Neville thanks so much for coming on. Really appreciate you joining me today.
00:27:15 Neville Oyiti
Yeah Gary, it was a pleasure man. I look forward to you know, continuing to see the episodes build. You got an amazing podcast here and I’m definitely humbled to be a guest on the shelf.
00:27:27 Neville Oyiti
So, thank you.
00:27:28 Gary Ruplinger
Well, my pleasure and glad to glad to have you will probably get down again in the future sometime. Talk more about some of this stuff.
00:27:36 Neville Oyiti
00:27:38 Gary Ruplinger
Alright, alright sounds good. Take care Neville. Thanks for coming on.
00:27:42 Neville Oyiti
No problem, bye.
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