How To Get Clients On LinkedIn Like A Pro In 2026

How To Get Clients On LinkedIn Like A Pro In 2026

Gary Ruplinger, founder of Pipelineology, hosts a LinkedIn live event on getting clients on LinkedIn in 2026. He emphasizes that AI-heavy automation and fake personalization aren’t working; success comes from being human and using a mix of purposeful network-building, a trust-building profile, content plus active participation (replying to comments), and consistent outreach. He advises sending connection requests without pitchy notes, avoiding overly bespoke tactics like personalized videos, and focusing on relevance and a clear ideal client profile. He shares that intent-signal tools (e.g., Trigify) haven’t improved meetings or closed business for his outreach-heavy model. He explains using stories in posts, testing posts organically before running them as ads, and leveraging LinkedIn events for low-friction attendance and replay content.

Discover: 

00:00 Welcome 
03:10 Housekeeping And Agenda
05:18 Meet Gary And Pipelineology
07:19 AI Hype And Be Human
10:06 LinkedIn Client Flowchart
12:05 Build Your Network Right
13:58 Connection Requests That Work
15:48 Good Enough Outreach
18:23 Intent Signals Reality Check
21:33 Profile That Builds Trust
25:55 Content For New Business
28:42 Stories Posts And Ads
33:38 Why Ads Matter
35:03 Frictionless LinkedIn Events
37:26 Events as Authority
39:08 Rapid Fire Q&A
45:26 Outbound Outreach Mindset
48:11 Write Messages Like Humans
50:06 Targeting and Follow Ups
54:13 Stand Out in a Noisy World
57:31 Live Q&A and Wrap Up

Transcript: 

[00:00:02] Hello and welcome everybody to today’s event. we’re gonna be talking about how to get clients on LinkedIn in 2026. so we’ll give everybody just a, a few more minutes to, hop on as the notifications and everything goes out. Make sure the li the the stream is actually working, and, then, then we’ll get started.

So, happy new Year everybody. how, how, how is the weather in your neck of the woods today? Is it, it is a, cold and snowy day here in, in the Detroit metro area in Michigan. and it’s only gonna get colder. I was talking to one of my clients in San Diego and he said, yeah, you know, it’s sunny and 70 degrees here.

It’s kind of like that all the time, you know, it’s like, I like, yeah. Yeah. I, I, I get, I got you bud. I got you. Just rub, rubbing salt in that wound. But anyway. Oh, how’s that? How’s everybody doing? And how, how was, how were the holidays for you? I know, I know. For me, they felt, they felt busier than usual. we go visit, family in, the western part of the, the state, and then we go to Wisconsin to see my family and just seemed like, it’s like I have vaca all these vacation days that I’m taking off of work and every day it still felt like I’m, it’s like busy here, busy there, busy.

I was like, I just just want one day to, to sit, sit on the couch and, and do nothing. I did not get one of those days, but, but that’s okay. Apparently, Eric, it’s, it’s cold by you two. Well, I guess that misery loves company then. Appreciate, appreciate you hopping on today. Alright, we’ll give it about one more, one more minute and then we’ll, we’ll get things, we’ll get things started.

looks like page, same thing. Cold. Cold in the DC area. So I think, I think that is the, the, the theme right now is that right? If you’re on the eastern side of the United States. It’s cold. if you’re on the western side, I don’t think it’s too, too terribly bad. Yeah. Steve’s gonna get to negative nine this weekend.

No, thank you. But, gonna be the same here. Tiffany freezing in Madison, Wisconsin. very cool. Yeah. Cold got, apparently it’s, it’s cold in Wisconsin and that’s where, yeah, that’s where I spent, spent Christmas where it wasn’t actually batting in Wisconsin, for that time of year. but yeah, I was talking to, talking to my mom.

We had her a heated vest for Christmas and she’s like, it’s so warm and cozy. ’cause it’s really, really cold outside. cool. So apparently the theme is that it is in fact cold everywhere, or, and snowing in a lot of places. So welcome everybody. Happy New Year. welcome to Winter, right? It’s, it’s real winter now.

so let’s, let’s jump into today’s presentation. ’cause I know, I know you’re all busy. Probably, probably don’t wanna just sit around here and talk about the weather, right? There’s much better channels on YouTube to, to sit and chat about weather, watch weather videos, and that’s, that’s certainly not me.

So let’s jump into the presentation, the thing you came here for, which is how to get clients on LinkedIn in 

[00:03:07] 2026. So, few quick housekeeping items for these live streams. there’s usually about a 20 to 32nd delay from when I say something here and it shows up on, on your end, which means that I can’t respond in real time to, to messages.

Usually there’s a little bit of a delay, but when answering questions, I will do my best to try and answer the question as completely as I can. because I know we can’t go back and forth and, and kind of have a, a q and A that way, but, if you ask a question in the chat, I will certainly do my best to respond to it.

as far as replay goes, let’s say you can’t stick around the whole thing today. there will be a replay available. Usually it’s a, it’s ever, it’s whatever timeframe LinkedIn decides it wants to be. I think the last time we did in November was available within five minutes and, over the summer they were taking up almost a full day to process.

So, good question. I don’t know when it will be available, but it will be available by tomorrow, probably by about three 30, Eastern time here. if you do want to get notified when it is available and get notified about future events as well, just go to Pipelineology dot com slash events, throw your email in there and I’ll make sure you get, emails for our upcoming events, going forward.

And you’ll get the replace as well in case you can’t make it to one. So. The agenda for today. we’re gonna talk a little bit about kind of building your network on LinkedIn. we’re gonna talk about content, we’ll do some talk, we’ll talk about posts and comments. even a little bit. We’ll touch on events.

I won’t go super deep into that. ’cause I know you probably don’t have, we don’t have a few, we don’t have three hours to talk about all the ins and outs of events, but we’ll, we’ll touch on ’em, at least give you an idea on ’em. And we’re gonna talk a little bit about outreach and of ads. not in that order actually.

And then we’ll do some q and a at the end. But if you do have kind of questions for any particular section that we’re in, just post your, put your comment in there. if it is relevant and I can get to it, during that section, I’ll answer it right there. If not, I’ll come back to them at the end of the 

[00:05:17] presentation. So, real quick about me, if this is your first time here, you haven’t been on one of these before. My name is Gary Ruplinger. I am the founder of Pipelineology. I’m also host of the Pipelineology podcast. quick, quick, note on that. we have been, pretty actively publishing new episodes recently.

I’ve had some great guests on, it’s available on, you know, all the streaming pla all the podcast platforms, what Spotify, apple Podcasts, Amazon, where wherever you like to listen to ’em, you will find it there. If you don’t of any good guests who like to talk about B2B sales or B2B marketing, things that, things that would be relevant to consultants, coaches, people like that, I would love to chat with them.

So if you could, make an introduction for me or if that’s you, if you wanna message me on LinkedIn and just let me know. Hey, I’d like to be on your podcast. that would be be great ’cause we’re always looking for, for great new guests to come on the show. in my corporate career I worked in, marketing at a car dealership, and then I worked in business development at a car dealership.

these days I work, really work mostly with, small teams, whether that’s consulting firms, agencies, manufacturing, different types of, of software organizations. we help them do outreach, get meetings, do business development work, and help them on their LinkedIn side of things. And I am still actively seeking some New England IPA beer style recommendations.

I’ve gotten some good ones over the, over the past year or so that I’ve been asking for ’em. So I’m gonna keep asking for them because, some good, been getting some good ones that. Not all of ’em are available here in Michigan, but I do write ’em down and I know next time I’ve visit, visit Pennsylvania there’s one I’ve gotta check out and I think there’s a couple in California I need to see next time I’m out there.

So I, I will keep the list going so if you have any recommendations, please throw ’em in the chat for me. That being said, I’m gonna switch views here so that you can see my screen. 

[00:07:18] Alright. Kind of the theme of 2025 was that AI is going to replace you by 2026, so get ready, buckle your seatbelt, boys and girls.

It’s gonna get crazy out there. And 2026. Well I think we’ve all pretty much realized that, you know, we’ve got a little bit of time, right? You, you know, there two, it’s, it’s a great tool, right? It’s, it’s got a lot of, it’s got a lot of potential. It can do a lot of good things, good useful things right now, but it is not the be all, end all that it was purported to be.

And we, we’ve got sometimes so. In a nutshell. What about, what are we gonna talk about on LinkedIn today? Well, it’s not gonna be about AI this or AI that, and how to build a complete automated AI system because it’s not gonna work, unfortunately. Kara McMaster here summed it up as, for us, for us right now, it’s a combo of content, comment and outreach.

Keeping a clean pipeline and watching the data. We’ve been playing around with some new tools that sue us signal intent to, which has been fun. So my comment on that was great. I’m just gonna delete my presentation and, and, feature that comment instead. ’cause in, in a nutshell, that really is, probably the best summary of what’s, what’s been working on LinkedIn and what it we’re continuing to, to see working, as far as what’s actually driving pipeline and new business and conversations and helping you close new deals.

So. Bottom line. I’ll start with the bottom right there. It’s just be human. It’s not about AI or fake pers fake personalization. Right before I hopped on today, I got a clearly written, clearly GPT or AI written message that’s, you know, three paragraphs long. They’re all generic with no nuance that somebody tried to personalize with information from my profile and did very poorly.

And at, at this point, people, people see that stuff a mile away. And they’re, they’re just not engaging with it. People wanna talk to other people. If I want to talk to ai, I will pull up chat, GPT or Gemini or Claude or whoever it is, whichever one it is. I’ll just go to the browser and I’ll go talk to AI directly there.

That that’s where I want to talk to ai. If I’m on LinkedIn, I want to talk to you. so that, that’s kind of been my approach to this and it’s actually been pulling back on a lot of the AI stuff that we’ve been doing and taking a very light touch with it, because what we’re seeing is it’s, it’s really about relevance, is getting relevant connections with relevant message telling relevant stories with re you know, relevant content.

sounds simple. Not quite that simple, but you know that that is the idea. And if you kind of stick to the just be human thing, you’re gonna be a lot further ahead. 

[00:10:05] So. Let’s talk about the process here. I know this, I’ll try and make it a little bigger here. Here, I’ll, I’ll make it full screen. So, and if it, this, if this is too small, just email me if you’d like a copy of this flow chart.

’cause this is, this is essentially the process that we work with internally, that we work with, with our clients with, and it produces results, which is, yeah, I think that’s ultimately the, the thing we’re all, all here trying to do is we’re not trying to spend more time writing content that goes nowhere, that gets no, no comments.

But, this has kind of been the process that we’ve kind of distilled it down to this, which is that we want to connect with the right people, use your profile to establish authority, build trust, and then use a combination of outreach, content ads, LinkedIn events, things like that to get meetings with the people that you’d like to work with.

So. we’ll be going through all of that today, and like I said, if you’d like a copy of this flowchart, just shoot me an email and I will send them all out to everybody after today’s event. So Gary at Pipelineology dot com and I’ll make sure we get you a copy of those flowcharts. So if you don’t have time to do this yourself, real quick, I will mention that we do have a done for you program where we’ll, we’ll do the work and, basically make it a, so that it’s mostly hands off on your part so that your biggest, you know, time commitment is showing up for the meetings that get scheduled for you.

you can schedule an appointment with me to discuss that@theappointmentlab.com or email directly at Gary at Pipelineology dot com. But enough with that, we can get, we can talk more about that later or more about that one on one if you’re interested. Because a lot of this stuff, here’s the thing, a lot of this stuff is free.

You don’t need to spend money on. Anything to get started with some of this stuff. Right. And as you get more advanced and more, you know, a little bit more in the weeds, yeah, you might might want to invest a few dollars in some tools. but here’s the thing, you really 

[00:12:04] can start for free. That’s the cool thing about this is, so by number one recommendation to anybody on LinkedIn is to build your network purposefully.

You can have two types of, I, I guess, people on, on LinkedIn that are either followers of you, which can be unlimited. You can have hundreds of thousands. There’s probably even a handful of people out there with a million followers. But you have limited interaction and li limited ability to really connect with them.

It’s, if they’re a follower, it’s pretty much do they interact with your content? That’s, that’s really about what the, the additional things that they’re gonna see. I like to focus on the connection side of things so you can have up to 30,000 connections. So this is like on Facebook, it’s friends, and you can have up to 5,000 friends.

So on LinkedIn it’s 30,000, which takes a long time to build. I finally, finally hit the, limit last year after years and years and years of, of building. and with connections you can do things like invite them to subscribe to a newsletter. You probably see those pretty frequently. the one I use the most more often is to attend events.

you can get contact information with them, so if you need to follow up via email or something, occasionally a cell phone number, you can do so. And it’s also much, much easier to message them. I think on LinkedIn is, is one of the more, you know, powerful things you can actually use it for is that it’s a great way for business communication.

So big thing is connect with people who are relevant to you. It takes time. So start now, you know. It’s like the old oak tree. Best time to plant an oak tree is 30 years ago. Second best time is now oftentimes on, on LinkedIn is very similar. Yeah, it had been, if you had started five years ago building your network, you’d have tens of thousands of people that you could be reaching out to now.

But if you haven’t gotten fr no big deal start now. It’s just kind of be consistent, really wanna max out those, those 

[00:13:56] connections. Speaking of connections, so when it comes to sending out connection requests on this particular list, here’s a screenshot of this is from, from a couple months ago I took, but still, still applies today, is of these, who are the people that you’re, you’re gonna connect with?

How do you be somebody that people other people want to actually connect with? Well, I’d say a lot of it just, you know, a good professional picture of you or a picture of you don’t, don’t get too, too, too, too crazy with it. but if you, your picture, like at the bottom there, the one I circled is, you know, you with something in front of your face, like this, you know, you’re, you’re going, it’s going to impact your ability to connect with people.

if you’re pitching in the message that you’re sending. I know LinkedIn actually doesn’t even for a lot of people, doesn’t even prompt people to put, notes in anymore. I noticed that, you, there’s a limitation if you’re not paying for premium, but you can only send so many notes. And here’s the thing, you don’t need to send any notes unless you’re at an event with somebody you’ve met them shook their hand, Hey, you know, we both were in that, that round table at the industrial Marketing Summit or something like that last week.

Cool that then you put a note in there. Otherwise leave a blank and you’re gonna get more connections with it. Otherwise, it just looks pitchy. All you’re doing is telegraphing that you are going to pitch them something and you know it’s gonna turn, turn people off. So, just, just a couple things to kind of keep in mind there when you’re sending out connection requests is find people that you think are relevant and just send them connection requests.

make sure you have at least one connection in common, where it will say, you know, you have at least some mutual connection will help a lot. Otherwise, just, just send them out. 

[00:15:47] Don’t overthink it. So next thing is there’s this kind of, this, this, this thing I see with a lot of, I think the people who are thought leaders on LinkedIn and some of the.

The guru, the quote unquote gurus out there. And I’m, I’m not here to bash on, you know, gurus or any, any of that, right? Everybody’s got a business. They’ve got their, their, their shtick, their thing that works for them. But I, I’ve noticed this more and more is that people wanna go on this personalized, customized, customized, bespoke rabbit hole where everything is, is, is a one off.

It’s, it’s so personalized where I see people say, yeah, you should connect with somebody and then send them a personalized video message. or, you know, if you wanna reach out to somebody, what you only reach out to people who have posted and it was relevant and you wanted to connect with them. the thing is this, all of a sudden you, you, you find yourself sending out one or two messages a day and then you’re like, I don’t have time today.

So then it’s one or two a week, and then all of a sudden, two months of memo, I said, I haven’t reached out to anybody. I haven’t tried to build anything. ’cause. It, it, it’s so, it’s so bespoke and so time consuming. So what I would say is, you know, I would urge caution on, on all of that is there’s, there’s only so far you need to go.

For example, the, the personalized and video messages. We’ve tested that, internally, on multiple occasions now, and it’s never come even close to outperforming just good template templated messages. Even not, not even custom written messages that are text, just templates. but they’re, they’re well written and they’re well thought and they’re easy to read and they’re easy to consume.

Whereas a, a video is, is, is not necessarily that thing. Video’s good at a lot of things. but really for, for outreach, it’s, it’s tough. So just what my, my big thing has been, you know, good is good enough. Make it as targeted as as necessary to see results. And then here’s the cool thing. You can, you can stop, dig, digging any deeper.

you can say, okay, this is, this is how targeted things need to be. Now this is my, my, my total addressable market. and now, now I can, now I can think about scaling. Now I can think, now I can think about other things. right. I know, I know good is good enough. Is, is, you know, kind of, kind of cliche is definitely cliche at this point, but, it, it really is often the 

[00:18:22] case.

So, another thing, intent signals. This is another thing we probably have been testing for the past year. So what the heck are intent signals? in, in this case it’s, you know, for, for our purposes, it’s, you know, they’re, they’re indicating some type of interest or engagement, with, with certain types of people.

So maybe it’s, you know, they’re, they follow a certain person on LinkedIn or they’re engaging with certain types of content, they’re posting about certain problems they have, basically, there’s some indication that they, you know, they have intent for a certain solution. And the thing is, we found is after, after testing this now for about, and the tool we’ve been using is called Tri five, but I’ve got no relationship with them other than I’m a customer of theirs.

And honestly, here’s the thing I found with them is that for us, it hasn’t mattered. The only thing we’ve seen is a little bit of, we’ve seen a little bump in the number of people we connect with, but in terms of meetings, new business closed, all that, it’s about the same. It’s not worse, but it’s not better.

It’s just a little bit, it’s, it, the numbers are a little bit different, but at the end of the day, it’s about, we close about the same amount of business using intense signals as we don’t. So we’re getting to the point where we’re saying, yeah, we probably don’t need this tool internally anymore. for clients where we’ve still got a few, we’re testing it with, But after that we’re, we’re, we’re probably gonna, we’re probably gonna drop it, even though it’s like, it, it should, you think, gosh, this should be such a powerful and useful thing. But for, for the type of work I do, which is, you know, we do business development where, a lot of everything is outreach.

we don’t need, anything more than to find people who meet our i our ideal client profile. And, they’ve shown any activity on LinkedIn at all. That’s it. That’s all, that’s, that’s as deep as we need to go. You, your mileage may, may vary though. You may need these, hence why I’m bringing it up. but I just kind of wanted to share some results with you, from, you know, now that we’re extensively tested this, I’d say not quite a year, but close to a year that we’ve been using it.

and you know, it’s not a bad tool. It just hasn’t done, it hasn’t really outperformed, in, in the one that matters, which is. New, new clients, acquire. So I’m gonna stop here and just kind of check and see if there’s anything I need to answer, as far as questions go. And then we’ll kind of move into the next section.

We’ll be kind of talking about things you can do with your profile to make sure that you are somebody that people want to connect with. So, let’s see here. I am going to like you guys, it looks like you guys are having a good chat there. So I’m going to, I’ll come back to some of those and I’m gonna, have Carrie flag a few for me, for, for answering at the end. ’cause you guys have been, it’s actually, it’s, it’s, it’s wonderful to see that, you know, people are being so chatty today.

So, I know sometimes I’ll do these events and it’s a really quiet group, so, you, you guys keep it up, you guys keep chatting. if you have questions, I’m gonna have Carrie fly in for me at the end and, 

[00:21:31] we’ll, we’ll keep on going. So let’s jump into your profile. So basically here’s the idea is you want it to let people know who you are, what you do, who you work with, and I like to emphasize that you should have a little bit of fun with it.

and, and I think having a little bit of fun with it is, it makes a bigger difference than you would think. ’cause now you’re not just a, a stuffy person, you’re, you’re, you’re into, you like memes, you’re into beer. I would say, like on mine, you can see the very last thing I mentioned is a beer enthusiast.

and you know that that starts almost as many conversations as the actual work we do. And, but it’s a good, it’s a good icebreaker. So, you know, LinkedIn may be a, a professional place, but here’s the thing, it it’s still a place for humans, so be human. And that, that’s just, just part of it is, you know, it’s, you’re not just, you know, the CEO of, of whatever such and such.

You, you might have other interests. I know one of my, She’s actually the behind, behind the scenes person. Her name is Carrie, one of my, my new employees. She, she likes claw machines. Like the little things you see at an arcade she put, puts that in in her, her LinkedIn headline. It’s, it’s lots of, lots of engagement.

Lots of people like to talk about because it’s just a fun, it’s a fun thing. Got another one. She, she’s a spreadsheet nerd, right? Which is very, just a very nerdy thing. To be a nerd. A nerdy thing among the nerds is to be into spreadsheets again. But it, it’s just things that make things a bit more fun. So building your profile, your headline is really important, because it’s what draws people in.

So I do like to say, you know, this is, this is my title. This is, you know, who I am at whatever company. I think it just kind of sets the stage for people and lets ’em know. But, you know, letting people know what you do and some of that other information really makes a big difference in terms of actually connecting with people.

So. And here’s the thing, your headline shows up all, it kind of fo it follows you around on LinkedIn. So if you make a post or a comment or, or, or message somebody, they’re going to see your, your at least part of your headline, the the first few characters of it anyway. So they’re gonna see your picture, your, your name, and your headline.

So you want your headline to, to be well, to really be, be useful, and, kind of like I said, draw people in with it. So, you want to build trust and authority with your profile. So you use the about section to make your pitch. This is, this is your safe space. You want to pitch. This is the best place to do it, is your about section.

Doesn’t need to be about your, your background. It should not be like pr, human resources fluff. probably if it’s got the word visionary in, in it, take it out. right. This is your chance to kind of really. In human words, tell people what you do. You can use your featured section to let people go deeper.

That’s white papers, case studies, like I, I often use it to, for deeper dives for events, things like that. So featured section, definitely want to definitely leverage that because it’s gonna show up right at the top of your, of your profile activity. Same, same type of idea. You don’t want to be that person on LinkedIn.

If you’re, if you’re trying to use LinkedIn to bring in a new business, you don’t want the person where they go and they look at it and this person has no activity in the past 12 months, or, or it’s a ghost town. Then people are like, oh, I’m not sure why this person’s even messaging me because what, what?

’cause what they’re really thinking is, this person’s a pot. And if they think that right, they’re not, they’re not connecting with you. They’re blocking you and they’re going away. same thing with recommendations right there. You don’t need a ton of ’em, but you want at least two, work history. Same thing.

Just, just fill it out. Even if, even if it was, you know, if you took a detour and we’re a janitor for a year, cool. It’ll make for a cool story. Somebody will see that and they’re gonna be like, oh yeah, I used to do, you know this. You’ll, you’ll, it will connect with somebody. Even, even like, gosh, that was, that was not what I wanted to be doing, but I had to do something to get by.

So fill it all out, even if it’s not 

[00:25:53] glamorous. Alright, so let’s talk about content. So the end goal, let’s, let’s begin with the end in mind. The end goal is ultimately to land new business. It’s not to write more content. It’s not even to get more followers, get more comments and engagement. These are all means to an end, the end goals to land new business.

So one, you do wanna increase awareness about who the heck you are. You don’t need to be the best kept secret in the industry, right? so el and what we find is that content does a good job of. Elevating authority, reducing price resistance outright. You know, the more people kind of see you, the more they know, like, and trust you.

So now when you’re talking to somebody, they don’t need to talk to five references and well, you know, I need, you know, I need my legal team to go review this. So it’ll be 30. Right? Now if you’re working with Fortune 500 companies, well that’s probably still the case. But for the, for, for, for smaller deals where you’re, you’re just kind of talking one-on-one to people, it, it really makes it easier to move things forward and streamline the whole sales process.

but it does require participation. I’ve, I’ve talked to people where they, you know, they said, I think I talked to somebody last week who said, you know, our content strategy, you know, it’s locked in. I’ve got everything scheduled now. we’ve got so much content I could post twice a day and, but it’s all automated and all, all running.

But here’s the question, but here’s the thing is that, He’s not setting any time aside to actually go talk to people. And this is a guy who is just starting to get engagement, you know, five to 10 comments on his posts, starting to get, get a little bit, but then, but that’s it. That’s as far as they go.

And then, then, then the posts kind of die. So what I was telling ’em is if we’re gonna do the posts, we could do less, but set aside some time, whatever time that post is scheduled to go live is you mark that on your calendar so that you’ve got, you know, 30 minutes. You don’t have to sit there the whole time, but keep it, keep it in the background where, you know, you’re kind of got doing some busy work so that you can kind of jump in and engage with people.

So if people are commenting, you wanna reply back to them, you wanna, you know, like them and you, if, if they want to banter, you want to banter back and forth with them, it will. It will get more engagement, it will get seen by more people and your future posts will then be seen with and post and, and responded by, by more people.

It will work better than just scheduling two posts a day or one post a day or whatever schedule you want to go on. But content is very much a participation sport Now on LinkedIn. You can’t just, you can’t just, you know, thought leader it up and, you know, say I’ve got everything scheduled for the next month.

I’m logging off LinkedIn. I’ll see if fool’s in, in 

[00:28:41] March. So, alright, so what do you post, stories. So we, we, we can, we can stop right there, but if we wanna go a little bit more into it is Right. You’re, you’re gonna see a lot of this is that some posts are good for engagement. There’s a guy commenting that, you know, anytime his post dies, apparently he’s not posting about drunk raccoons enough.

I don’t remember the full context of it, but it popped up right before I hopped on here with you guys. So. But it get got a lot was interesting. It was, it is one of those stories that was interesting for, for people and then, but not really great at actually driving, driving business. And then some posts are very much all about driving business, but they’re not gonna get a lot of of engagement.

And those two posts, oftentimes once in a while, once in a while, you strike gold. They actually are the fact the same post. They’re usually not. So jumping into a, some, some posts of mine, these are from last year. so one of the, one at the top here was, got a little over 5,500 impressions. and it was about cold callers.

I was asking a question, kind of engaging with those people, asking some questions of, you know, about somebody’s basically icebreaker when I answered the phone. and then the one right after it got a whole lot less, impression. You didn’t see almost one 10th theme number. So 90% less, only 600, impressions or so.

This is the one that what, well, it was promoting some of my services about, you know, how helping people get clients on LinkedIn. and yeah, you, you don’t have to do cringe selfies of you, in your LinkedIn posts. But, I will tell you that they, they do in fact help. right, because people, again, be human people, like pictures of people.

I don’t know what to tell you. but, you know, feel free to have a professional do yours. I’m just too lazy and I just usually do pictures of me here in my office. but here’s the thing. That bottom post actually got me more leads and then we’re, we’ll get into this here in just a second, but we took that post ’cause it got a little bit of organic engagement.

Not a lot, but a little bit. You can see, I think it had 12 comments at the time. I had screenshotted it. Then I took that particular one and then I ran it as an ad. So now it was showing up and now it’s probably got a lot more impressions than the one above it and a lot more comments, but that’s because we’ve been using it as a running an ad.

But that’s, that’s kind of one of the things I’ve been been seeing that’s actually been effective for building ad building winning ads on LinkedIn, is to start with something that’s gotten a little bit of traction, organically. So, so promoting your business, so let people know what it is you do. I like to kind of sandwich that in as a story.

So whether it’s results achieved, origin stories, you know, just kind of sharing the struggles you’ve had to get to somewhere, sharing that journey. all things that that really help. But that, that story, part of it really ends up being, being critical and it’s, it’s what makes it yours, right, these days, right?

Chat, GBT or clutter, whatever you like to use, whatever AI tool you want can come up with a pretty good. Structured story. It just has no soul. It has nothing, it has no nuance, nothing interesting about it. so that’s where your story really kind of comes in. And then you can, you know, dress it up with, with, AI if you want to, you know, make it a little, little punchier, a little cleaner, a little easier to read, but nonetheless, get, get your story in there, be you.

and you ultimately have some sort of call to action for people, whether that’s, you know, just visit my, I I’ve stopped using the book a call with me ’cause I’ve realized the only people who ever book a call with me are the ones who wanna sell me something. Everybody else would, would, would like to take their time a little bit more and learn a little bit more about you.

So now it’s, you know, visit my website, which takes ’em to a video that kind of explains what, what’s going on. So, so that’s, that’s kind of the ways we’ve seen that promoting your business works well. And then, like I said, now we can run the ads to. So, you know, one of my, my recent ones where I, you know, post, Hey, we’re just finishing up the slides for our next event, LinkedIn’s like, Hey, do you want to boost this post, so you can show it to, you know, more and more people?

And I said, no, not that one, but I would like to run some more ads. So, and then essentially I can say, who is my ideal client profile or who are my connections? Whoever pick that audience and they’ll say, here, show it to these people. ’cause here’s the thing, right? If you’ve posted on LinkedIn before, you’ve probably said, ah, I’ve got, you know, a thousand connections.

Why on earth did this only get 10 

[00:33:34] impressions? well, because probably a lot of people you’re connect with aren’t actually active on LinkedIn every day. Right? That’s one of the big things that doesn’t probably get enough, probably don’t get enough awareness to it, because like on TikTok or YouTube or even Facebook, people are on.

Not only daily, but they’re on for, you know, 10, 20, 45 minutes every single day. I think, I think that’s, that’s YouTube’s numbers. And on LinkedIn, they’re on for 19 minutes a month on average. So they’re not, they don’t even, they’re not on once a day. They might come on twice a month maybe. Maybe. And some people are on less.

So you might have a lot of connections, but they’re, they’re not on, so your connections aren’t seeing your, your content. So ads, are a good way for something that’s gotten a little bit of traction. Basically, you’ve done your proof of concept by organically getting some attention to it, so you know that if people saw it, they would like it.

So now you can run it as an ad so that those people will in fact engage with it. That that is the concept with it. So I do want to quickly touch, I know we’re, we’re gonna run out of time here. This, this session, this session always tends to run a little bit long. so I’ll kind of briefly touch on, on, events here, and then we’re gonna talk about outreach a little bit and, then we’ll open it up for some, some q and 

[00:35:02] a. So, but now, so leveraging your network with events, so LinkedIn events, this is, you’re, you’re on one right now in case you’re kind of curious what, what this out looks like. And I like that they’re live streamed because, well, in order to see this particular event, right, you didn’t have to go to a Zoom link and register and enter a bunch of information.

Anytime you do that, you are going to see, about, we see anywhere from 80 to 90% of people drop off, which is crazy. I realize that. But that is, those are the numbers we’ve seen in the past by doing it. So now when I’m doing an event, I don’t, I don’t gate it at all. There’s no. All you have to do is click the attend or join button.

That’s it. Click a button and, and you’re in. because now, now it’s, now, it’s now it has less friction. Now it’s much easier to see it, it’s much easier to attend it. And we can then, you know, use the people who’ve signed up to, we can, you know, add ’em to our, our, our list for events. We can, you know, let ’em know about, you know, newsletters and things like that.

and ultimately we get a lot of people to, to view not just the live event, but the actual, we actually get a lot more people to view the replay. So typically, and I don’t, I don’t have the live counter up at the moment, but anywhere from 20 to to 50 people might be on live for, for one of my events and might be a little more, today might be a little less.

but. what we’ll see is that after the event, so the 48 hours after the event, we’ll continue to kind of promote it and send out replays and things like that to people and we’ll get, you know, two or 300 more people to, to see it. So in a lot of cases, I’m not just doing an event for the people who are on right now, but it’s also for the people who might see the replay.

And then what we’ll do is we’ll take this, this, this long form content and we’ll break it into little video clips. So now I’ve got little video snippets that I can share, on my LinkedIn feed for different, for, for a little short form posts. So think like, Instagram reels or, or little TikTok type of things.

You could post them there too. I just post on LinkedIn ’cause that’s really where my audience is. But you can of course post them wherever you would like them to be. 

[00:37:23] So. and the thing is, is that, one of the things is I, I know a lot of people when I talk about events, with them, they’re like, they, their brain goes to okay, webinars.

I’ve heard webinars, yeah. You get like x number of people and then, you know, y number of people are gonna sign up for your stuff. And it’s, it’s actually been on LinkedIn a lot more complicated than that because we find that it’s probably best at getting people who are kind of on the fence about something to, to commit.

And then it’s for people who, you know, they might have worked with us in the past, or we might have talked to ’em in the past and it brings them back. And then, and then it’s for, for new client acquisition, we kind of find that, that’s actually number three. So it does get us new leads, it does bring us new business, but we actually find that it, it’s better for people who are kind of thinking about it or they, they did think about it and they kind of put it on the back burner and now it brings them back to the table and now they’re interested again.

’cause it’s just kind of that. This, this person isn’t just doing outreach or they’re not just posting funny memes on LinkedIn. They’re actually, you know, kind of an authority on this, this type of thing. And they’re, they’re pro providing relevant content. So that’s a really helpful in a lot of different levels, not just for the obvious one of, cool, I’m gonna do an event and hopefully sell something.

Probably gonna take a little bit more than, than that to actually close, close people, unless you’ve got like a cheap, you know, software subscription or some software tool that’s really, really useful. But, I do consulting work, so mine, my people tend to need a little bit more time to think about what they do.

and I know for a lot of the people who are on here, probably the same type of thing for you. 

[00:39:06] So. I see, I see Carrie has flagged a few, questions here for me, so thank you, Carrie. Appreciate that. I’ve got a few questions I will answer here for you guys and then we’ll kind of jump into, our last section, which is doing outreach.

And then we will, like I said, open it up for, for more q and a. ’cause I know that that tends to, bring up even more questions for you guys. So, real quick, Steve here asks, Hey Gary, we’ll, we’ll be, will you be covering the use of LinkedIn? navigator, so LinkedIn Sales Navigator. I’m not gonna touch on it too much here on this one.

We will briefly touch on it in, the outreach section. but my short answer on the usefulness of it is that it is a good tool. It’s just not a good standalone tool. So you oftentimes need to use multiple different tools to kind of get, get your money’s worth out of it. but it’s really good for finding the right types of prospects.

and I will, see if we can find the old, we did an old session on it. It’s still, still pretty much all works the same today. I’ll see if we can find the in-depth, deep dive we did into it. that particular one nobody showed up to. ’cause apparently nobody was interested at the time on that one, or I just had a really boring name for it, which is also possible.

so, Tiffany asks, Tiffany Castagno. I haven’t explored ads that have been skeptical and curious, so looking forward to learning more on that. And any insights, successes and tips? I’d say LinkedIn ads. I think other people have kind of mentioned that they, they, they can be okay. They can also be really expensive and unpredictable.

So, what I’ve kind of found is that. Kind of start with what we kind of shared as an example is start small. You can start with just $10 a day. That’s the minimum you can do on, on LinkedIn for an ad. But work on stuff that you’ve posted. so posts that have gotten engagement and interest from people, run those as ads and you can go back and edit them after the fact and add, once you’re running them as ads, you can put links in there and, and other stuff to kind of make it a little easier to engage with.

but I found that that has been, the best kind of place to start with ads and then you can kind of expand from there. but I’d say if you’re gonna start with somewhere, start by essentially boosting your posts, is, is the kind of the way I would, would start by doing it. so Deepak says, I not sure how to reconcile the icebreaker idea against credibility building.

you know, icebreakers really are just to get a conversation started icebreakers about being human, which, you know, is, is, is ultimately what we’re trying to, to accomplish there. So it doesn’t really have a lot to do with building credibility, it’s just about talking to somebody. And, I got one more here and then we’ll kind of jump into the next section here with outreach.

so in Horo, so some great insights. my question regarding intent signals, how about engaging with people based on companies they follow, or articles they interact? Is, does that affect how we can interpret outreach and engagement? And regarding accounts, what should someone start from scratch or just launching their business focus on more consistency or quality?

Good question. So regarding the intent signals is. Go go as far as you need to, to start getting to, to get results. When you can consistently drive results, that’s as deep as you need to go down into the intent signals. So if you’re saying, are there articles, the enacted companies they follow, the best thing I can tell you is to test it with what you are offering.

We, like I said, like I said earlier, we have not found that half that going that deep has actually mattered. It, it hasn’t made a difference in how, you know, how many new clients we’ve closed. it, like I said, it will make a little bit of a difference in how many people you can connect with. but other than that, it, it hasn’t made, it’s weird, right?

It you think it would make more of a difference? We, I certainly thought that when I looked at the initial numbers doing it, I said, for sure this is going to be the case. It was not the case. So, that’s, that’s kind of been my, my take on on that. and as far as your other question regarding should someone start from scratch just launching their business, more consistency or more quality go with quality?

obviously, right, you want to do both. but, but quality is, is there’s, there’s a lot of noise already out on LinkedIn and any type of social media. So if you wanna get somebody, you know, kind of cut through that noise is, is gonna be like with more of a focus on quality. ’cause that’s what’s gonna drive engagement and that’s gonna get people’s interest and ultimately that’s what’s gonna get more people to actually, you know, wanna talk about what, what the services you’re offering.

So that’s, that would be my approach on it. The, the consistency oftentimes is that, that is a quick way to, that is, that is the path to that is the path to the dark side, if you will, which is. Saying, well, it’s just, you know, we’ve got a good process of, you know, chat. GP t’s gonna write this. And you know what?

It’s, it, it looks good until you actually read the content and realize it, it has no substance. So go with substance, you’ll, it will be harder at first, but it will get you further in the long run. So. Alright, good questions. so I’m going to go into next section now and then, Carrie will keep flagging ’em for me here and then we’ll catch ’em all at the end.

But, you guys great questions today. keep, keep ’em coming. I will, I will stick around and answer ’em, till, till we’ve covered everything that, that we need to. So, I know some people have to, to go, but, if you’re waiting on me to answer your question, just stick around to the end if you 

[00:45:25] could.

Alright, so the outreach approach, so I know this is where it gets a little bit controversial for some people because they’ve. They, they, they, they don’t, they don’t like it, right? Use. But here’s the thing I’ll tell you is that B2B outbound is often the most consistent, reliable business development strategy used in the enterprise space.

So think about all the big, you know, companies out there, you know, Salesforce or I know, I live in the Detroit area, so there’s big, you know, automotive marketing companies, things like that. And I can tell you that some form of outreach, whether it’s cold calling, going door to door, cold email, LinkedIn outreach, doesn’t matter.

They, they all have some form of that. You can even look at companies like Apple. they have enterprise sales teams, education, sales teams, right? Whose job is to go sell, sell stuff to, you know, people they haven’t, don’t necessarily know. and the thing I like to tell people is that remember that people, right?

I, I know nobody’s, nobody’s excited about your, your, your cold message and you don’t like it. I don’t like it either, but most people will also tell you that they don’t like TV ads. Might ask my wife, she’ll tell you that. I’m like, like, the only time I’m willing to tolerate advertising on TV is during sports.

because otherwise it’s, you know, I’m paying, I’m paying for Netflix and, you know, commercial free and HBO and all those things because I just don’t wanna see commercials. The, I wanna see the content and I’m willing to pay extra for it so that I don’t see them. same thing like with, with like radio ads and people will say, I tend to ignore the sponsored results on Google.

I throw away all my junk mail. You don’t wanna go to another tedious. At least I don’t want to go to another tedious networking event. I really don’t. I don’t, So here’s, and those are all the ways, right? That you, you’re making a list of all the things that are gonna bring in business as different types of advertising, you know, relationship building, that’s all, that’s all outreach is, is just another form of, of that.

It’s another way to bring in business. Anytime you’re trying to bring in business, there’s somebody who’s not gonna like it. So, bottom line, nobody’s coming into the office today hoping that today is the day that they get your pitch. Ah, but what you will find is that people will respond positively. They will even buy things from you if you are offering something that is relevant and that they think will actually help them and their business.

So that’s, that’s, that is my pragmatic approach for you. For you. Is that, is does it work? Is it legal? Okay. Well, let’s, let’s talk. Yes, we can talk. So outreach 

[00:48:10] approach. And so I know, I know this isn’t a big pitch on a, this is not a big AI one. I know people are like, how, how do I start a conversation online?

Gala, what kind of message do I send to people? I tell ’em, just send, send a friendly greeting a nice hello, with, with a little bit of personality in it. So rather than showing a bunch of templates that, are going to be not very helpful because as soon as I give you one a hundred people will use it and then it will just look like spam.

So how would I give you a prompt that will get you started? You will not be able to use the output of this prompt as is. You will have to make tweaks to it. You’ll have to mess to, to massage it a little bit to get it to sound like you, to be fun to, to, to be right. But this will get you down the right path.

So I’m not gonna read the whole thing. Feel free to screenshot it, save this, to, to timestamp this however you want. Or e email me. I’ll send you what, what I, that template there, but. That’s the way we’ve done it, is to say, you know, make it a little friendly. Make it folksy, a little self-deprecating. Have some fun with it without getting over the top.

Tends to work pretty well. If you put it in the chat sheet between you. Don’t like the output. Throw it into Claude. See what Claude comes up with. Gemini’s not great at writing, so I wouldn’t bother there, but feel free to give, give it a try. And if you don’t like it, tell it to do another a hundred, and then see if you like one of those.

But that will at least kind of get, get things started for you. ’cause I know for a lot of people it’s, where do I start? I need something. I don’t know what to say. I connected with somebody and I’m, I’m not sure what, what’s going on. So, what we’re really looking for right, is you wanna make that introduction.

Start, start with what was was sent there. Make it relevant to ’em. You make it relevant to ’em as 

[00:50:05] well. What, what do you offer? If, if is it’s, and, and a lot of times relevance is not necessarily started in the message. It’s starting in connecting with the right people to begin with. Right? Your, your message may not be relevant to the CEO of a company, might not be relevant to the C-suite at all.

it might be somebody who’s the director of, of logistics. Like that might be their pain point is whatever you’re offering. So start there. Find, find who in the organization has, has the pain of what you offer. ’cause, ’cause it doesn’t matter how good your message is, if it doesn’t feel relevant to ’em, it’s, it, it’s gonna get ignored.

So it’s, it’s about messaging the right people to begin with. so when I, when I’m talking to people is, you know, is the messaging oftentimes is, is easier once we know who to actually target. and, and you’re, there’s a, there’s a. There’s a tendency, and we all do it. I’m, I’m guilty of this too, as we all want to go straight to the top, right?

I want the head decision maker. I wanna talk to that person. And oftentimes it’s, I gotta go one more level down half when I’m working with consultants, right? That is the same person. There’s no one level down. but, you know, an organization where they have 20 people, I’m probably not talking, I’m probably actually not talking to the owner anymore.

Probably talking to somebody either in operations or sales. So, so relevance. And so making sure you’re, you’ve connected with the right people so that your message is now going to connect and be relevant to them. I like to make sure things are sequential. So as I mentioned earlier, people aren’t terribly active on LinkedIn.

It is entirely possible that you’ll connect with somebody, you’ll message them and they will not see it because they have been gone for a month. They’re a bunch of message in messages in their inbox, and they didn’t check ’em again. I like to sequentially send out, three messages is generally where I land.

I once in a while, we’ll send a fourth one. but if we don’t get a response after that, we’re gonna stop because we don’t, we don’t wanna badger somebody if they’re not interested. but sending a few, we find does make a pretty big difference. Follow up. So if somebody has expressed interest, realize that again, you know, people’s lives get busy and they’ve got their, their own, their own world that they live in, different from yours.

where, you know, they, they got busy with different, something different, something that has nothing, probably even nothing to do with you, but they forgot about you. So, following up, checking back, I think earlier, what, earlier this month, the big thing on LinkedIn was that we’re, we’re canceling the word circle back.

I’m bringing it back. Heard it here, circle back. You wanna circle back, you want to keep circling back. it’s so. And then make an offer. What, what do you actually want to happen next when you’re doing outreaches? Well, hey, you know, if there would be a good time sometime, maybe in the future if we could chat sometime, would be cool.

Probably not gonna get you a lot of takers, but if you say, Hey, I made a Loom video. I’m not sure if it’s relevant to you. I do, I do use a softener by saying, I’m not sure if it’s relevant, but I made a Loom video in case you’d like to check it out. Can I send that? I do ask, can I send it? Or, or, Hey, can we meet for a virtual cup of coffee?

Or, you know, do you have a, a few minutes in in the next week or two to chat? Things like that. Soft, fairly soft call to actions. But they, at least they’re, they’re letting me know, what, what do you wanna happen? I wanna meet with you. I wanna send you something. will, will you, will you attend this thing?

Somebody asked me, Hey, will you promote this product? And I, I told them no, but the offer was there. The, like, I knew, I knew what they wanted and I could at least make an answer on it versus the, I don’t even know what you want. That, that’s tough when somebody sends a message and you’re like, I, where, where are you going with this?

So, be clear. Make an offer. And that is 

[00:54:12] outreach. We’re gonna finish with this and then I’m gonna answer the questions here so my mailbox is still empty. So when you’re trying to think of ways you can kind of differentiate yourself, maybe, maybe you do like to do the really personalized, bestowed, customized things, and you want a way to make sure it lands.

I can tell you yesterday I got 77 cold or 27 cold pitches. Don’t, I don’t need to be dramatic. 20 sevens, 27 cold pitches via email. 24 went directly to me. and the other three ended up, no, I’m sorry. One I replied to and told them no, I wasn’t interested. One was a pitch for a podcast, which I was interested in.

So one person got who sent a cold, cold message yesterday, got a positive response. Two, two more got red, and then the other ones all got ignored. That’s a noisy place. I got three pitches on LinkedIn. I’ve actually found that LinkedIn’s been a better place in the past year or so because LinkedIn’s made it harder to it.

That may not feel like it always, but LinkedIn is much harder place to spam people. So there are fewer pitches out there than, you know, your, your inbox or, and, five spam calls, which at this point my phone has gotten. I, my phone is great at blocking, spam calls. I really don’t even see ’em anymore.

It’s great. And, but I didn’t get a single piece of mail. And, when I do get them, usually I feature ’em on one of these presentations, even if they’re not very good, because it was something interesting, something I read, something I looked at, something I had to pick up physically handle. And it may have been only to walk it to the trash can, but I picked it up and looked at it.

But if it’s at all interesting, I’m gonna open it up, I’m gonna read it and, and. You know, if somebody put, put in a little, even a little bit of effort, I will respond to it. But that has been the case yesterday and it has been all month. The only people who seem to send me, you know, mail are for bills occasionally, most of them are auto paid, so I don’t even get those anymore.

And, you know, are, of course, you know, the, the government, the IRS when they, you know, they, they, they like to, you know, keep in touch. So if you need some help with any of this, you can schedule a call with me at the appointment lab. Like I said, we do have done for you programs where we, we’ll do the heavy lifting of getting this built and custom written.

And basically our goal is to put the appointments on your calendar, basically doing all the steps for you. so that kind of frees up your time. It helps you fill your sales pipeline. Obviously you don’t need, need something like this to start. And if you are just getting started, don’t start with, with a service is, is work on it, play around with it, do it yourself.

Don’t, don’t spend a lot of money right away. Kind of just get in there and see what’s going to work. but if you do get to get to a point where you say, okay, we’ve gotta sit, you know, we, we’ve got some clients, I’ve got some business, I need to get this off my plate. That’s a good time to, to chat with me.

And then we’ll put it on our plate and we will do the work and we’ll do the follow up and we’ll put those meetings on your calendar without you having to do all of those steps that we’ve talked about. So appreciate everybody hopping on with me today. let’s talk, let’s do some q and a. So, Carrie, you keep, you keep flagging ’em for me here and I will, I’ll keep answering them.

Scroll back to where we go. 

[00:57:29] So. Alright, so Lucifer says, do you think making the first approach via LinkedIn messaging is out of date to approach in 2026? Nope. That’s where I like to start. Personal preference, that’s what works for me. If you find that it works better to start via email or cold call or direct mail, whatever, whichever one works best for you, do that one.

That’s, that’s, that’s really important is do what works for you. But I can tell you that I start with LinkedIn ’cause that’s what works for me. Alright. Todd asks, what is the typical response for boosting posts if typical with 75 impressions, what would be the boost for a few days for a week, and then the actual engagement?

I think I saw somewhere that somebody said the average for it for $10 is another thousand impressions ish. I think that might be a little overstated. Oftentimes the thing is right, it really depends on the quality of that post. If it was organically working well, it’s gonna get more, more visibility as, as an ad, just ’cause people are more engaged with it and, right.

All, all, all ad platforms have some complex algorithm, to apply that to how to, to actually show, show it to people, which I realize is, is not really a good answer. But unfortunately it’s one of those, there’s, there’s so many variables for each one, right? Depends on who you’re targeting. If you’re like, I only work with Fortune 500 CEOs, you know, you’re, you’re not, you’re probably gonna almost no, no visibility for, for that, for that spend, just ’cause there’s, there’s only 500 of them.

so, I’d say try, try it out, right? Like, here’s the cool thing. $10 a day. You, you can find out the answer to that for, for a hundred bucks. and, and then, then you’ll know for your market, for you, you didn’t have to pay for an expensive consultant or coach. You didn’t have to take my word for it. You could just get, get the actual answer.

so that, that would be what I would try in your case. Tiffany asks, is that Loom video bespoke or standard? Good question, Tiffany. It’s standard. I had one per, I, I sent out, I started doing the Loom video last year. I had one person say, Gary, you gotta make this personalized. I told them no. And we, we never spoke after that.

But, but the, the thing was, it’s like I’ve, I’ve got one video that, you know, it, it was, it was a good take. I think that’s one of the things about, about doing everything custom and bespoke is that, This idea is that you’re gonna be on top of your game 100% of the time. Just, just not, it’s not reality. At least it’s not reality.

For me, I’m not that good. So if I get a good video take where I said, okay, I didn’t stumble over my words. It was short, and I, and I got everything covered here, and it’s still less than five minutes. I said, this is a win. I’m gonna send this out to people rather than trying to record a separate one for everybody.

whereas, you know, I, that’ll do 90% of the heavy lifting. And then it may, if it, if they want more, that’s when we talk and that’s when we actually have a meeting. again, your mileage may vary, but that’s what’s worked best for me. all right. Let’s see. Are there any other, Carrie, are there any other questions I got I should be answering here?

Otherwise I’ll just, I’ll just take ’em as they come in, in case anybody else has, a few more questions here. Yeah. Jose, I do too. For people who take the time to respond with, with a not interested, you know, it’s obviously, you know, you want people to say yes. but I think, you know, and I think in a lot of cases for everybody who says no, I think it’s roughly one to one.

Everybody who says no, somebody will say yes to us and most people still ignore us, but hey, you know, not interested. Great. They lets me know. It’s, it’s just not relevant for you. And, and that’s okay too, right? And no’s okay. Right? This is, you know, overall this is still, still a numbers game. And you have to do enough numbers to, to know.

And that means that’s sometimes people are gonna tell you no, but at least, at least they told you. So. Alright, let’s see here. Any other questions?

Yep. good, good point here, Tiffany. So there’s definitely a balance of not pushing pro prospective clients away, even if they’re not ready or interested right now. And I think that’s, that’s, that’s kind of the way I look at LinkedIn kind of big picture is, right? You’ve got all the people you connect with, right?

Only a cer only a small number of those people might be in the market or interested in what you have to offer right now, even though they might have the right ideal client profile, they might be a right fit eventually. So when we, when I, when we do outreach, is that’s, that’s to get the people who are interested or willing to talk right now about it.

If they’re not interested right now. Cool. I’m, you know, I will, I post content haphazardly is probably the best way to put it. it’s one of those, I’m not nearly as consistent as I should be about it. but doing, doing posts, doing events, really soft ways to kind of get back in front of them. so that maybe in the future they will be interested.

So there’s kind of the, you, you’re not ready yet and that’s okay. When you’re ready, I’ll be here. Is is kind of my, been my approach to it too, is I want to, to message people who are ready right now and then I’m gonna leave everybody alone and we’ll, we’ll, have some fun with it. So.

Yep. And, yep. Sometimes in the cold email world, not landing in spam is in fact the silver lining that’s. That is a good point. I think that’s, that’s probably 80% of the battle right there is can you get in their inbox right now, is your offer relevant or not? But if you’re in the spam, that’s what I think that’s what’s making cold, cold email so difficult these days.

Is is is that you’re just a, a portion of it just gets filtered right into spam right away. So. Alright, so I think, I think I got everybody answered for the ones. appreciate everybody who’s hopped on today. It was, was great hanging out with all of you. Hopeful. Hopefully this is a good way to start the new year off.

Have to have some fun a little bit. Hopefully you learn something and really appreciate everybody who took the time to show up live it. Always make, it always makes the presentation more fun for me too, just to have some people to, to talk to. So appreciate y’all. We’ll be doing, another event. I’ve got a guest coming on next month.

One of my, most recent podcast guest, Jen. So she’s me coming on and we’re gonna talk about, kind of that stuff that happens between marketing and sales. So should be a good one, especially if you’re looking to kind of build pipeline and drive more business this year. So hopefully you can come on next month.

Until then, have a great rest of, have a great rest of your January. Can you believe it’s already two thirds of the way over and it’s already 2026? Man, it always goes fast. But take care everybody. I’ll talk to you next month.