Attracting Clients on LinkedIn: LinkedIn Profile Optimization Strategies

Attracting Clients on LinkedIn: LinkedIn Profile Optimization Strategies

Gary hosts a livestream on optimizing LinkedIn profiles to attract ideal clients, explaining that profiles are foundational whether you rely on engagement or outreach. He covers how people find profiles (mostly via activity and messaging), what audiences see first (photo, name, ~70 characters of headline), and why headlines, custom banners, and a strong About section with a clear call to action matter. He shares profile examples, recommends using the Featured section, maintaining visible activity, completing work history, and treating recommendations as testimonials. He warns LinkedIn’s built-in AI “enhance profile” feature is poor (as of July 2023) and suggests using ChatGPT-4 with a style-matching prompt. He conducts multiple live “hot seat” profile reviews, then closes with ways to get help from Pipelineology and answers Q&A on items like logos and company pages.

Discover:

00:00 Welcome and Setup
03:32 Housekeeping and Replay
05:41 Agenda and Introductions
08:11 Who This Is For
09:52 How Profiles Get Found
11:32 First Impressions Matter
13:55 Headline and Banner Basics
20:18 Profile Examples Breakdown
24:15 About Section That Converts
29:42 Live Profile Walkthroughs
39:55 AI Profile Writing Tips
42:22 Hot Seat Review Begins
46:02 Alba Profile Wrap Up
48:01 Garrett Open To Work Review
53:28 Natalie Headline And Featured
59:12 Offer Help And Q&A Start
01:01:01 Q&A Logos And Target Market
01:07:10 Company Page Versus Personal
01:08:55 Amy Profile Quick Audit
01:15:36 David Finance Profile Tweaks
01:20:23 Peter Branding Profile Polish
01:23:29 Sharon Review And Farewell

Transcript:

[00:00:05] Hello and welcome everybody to today’s live stream. Today we are gonna be talking about LinkedIn profile optimization and attracting your ideal clients on LinkedIn. We are about, two minutes away from getting started, so I’ll give everybody some time to get, get, loaded onto the live stream here.

lemme just click over here and make sure that I can see it on my end and it looks like it is in fact working great. I always love when the technology that, that we use actually does what it’s supposed to do. so good to have everybody here. like I said, we will be starting on time, but we have just, just about a little over one minute.

and if you have been on my live streams before, you do know that I do like to start on time simply because I feel like it’s kind, rude to make everybody who did, who was, was kind enough to show up on time and wait around. for people who want to, who end up being a little bit late. especially with the, you know, replays being so readily available.

if, if, if you, if they miss something, they can always go back and check it out. So, where’s everybody from today? I am here and it is actually a, a sunny and beautiful day in, in, the Detroit, Michigan area. I know in America here we’ve got a lot of people who’ve got, it’s very, very hot in a lot of places.

It is not very, very hot here. It’s actually very, very pleasant. so where’s, where’s everybody else from? Scott. Welcome. And this is your first amendment. This is great. Great to have you here. Chris also nice to see you here.

Oh, I Barbie. I am from Wisconsin. whereabouts are you willing to, willing to say? I’m, I’m from kind of the Fond Dulac area in southeast Wisconsin originally. Greg, it is nice to see you. Oh, Walla Walla, Washington. Awesome. Good wine up there. We usually, we usually get some, from, from Memphis, let’s see here.

Dallas, Cincinnati, ya, Kalamazoo, Indiana. Chicago, Atlanta, Estonia. Wow. You’re tuning in. Kind of late. I appreciate, appreciate the, the commitment, Jenna from St. Pete’s, Keith. Holy cow. We got a bunch of them. Alright, well, appreciate everybody jumping in. Welcome to everybody. I, I know I didn’t get to them, but you probably didn’t come here and listen to me say hello to people from every single state.

So appreciate y’all jumping in today. Thanks for being here. And, with that, let’s get started. So, today’s event is all about how we’re gonna attract clients on LinkedIn with probably the most basic and fundamental of the things you’ve, you’ve gotta get right? No matter which method you choose, that you’re gonna go out and get clients, whether you say, you know, I’m gonna, I’m gonna take an influencer type of approach, I’m, I’m gonna comment and do a lot of engagement, or I’m gonna do business development, I’m gonna do outreach.

Your, your profile is still fundamental to all of those. So, like I said, this is kind of one of those, those topics that, you know, we haven’t really covered in depth. I’ve talked about bits and pieces of it here and there, but today I thought it made sense to just really kind of jump in and really do a deep dive on your LinkedIn profile, optimizing it to really help you get more 

[00:03:31] clients.

So, a few quick housekeeping things, on these live streams, there’s a 20 to 32nd delay, between when I say something here on my end and when you get it on your end. so what I try to do is if I am answering a question, I do try to answer it completely, ’cause I know that we can’t kind of go back and forth and talk in real time.

unfortunately, if you’re not, if you’re on the live stream, I can’t bring you on the, the feed to, to have a conversation with you live. So, just kind of keep that in mind. I see the comments and stuff about, like I said, 20 to 30 seconds after they, they jump in. we are not associated with any of the people who may have contacted you, who noticed you were attending this event and wanted to connect with you.

you’re, you’re, you’re probably already connected to somebody on my team. They work for Pipelineology. There’s, there’s nobody else that’s associated with, this particular event today. So just keep that in mind. If somebody else is, you know, pitching you services based on this, I, I have nothing to say about them ’cause I don’t know who they are.

the replay will be available a few minutes after the event ends. So again, I like, that’s why I really like the live streaming technology. Instead of us having to take the download and send it off to the video editor and then hopefully we get it back in a day or two, and upload it and then have to contact everybody.

It’s real easy now. As soon as about, just about almost as soon as it ends, LinkedIn will process it and have the replay available for you. So if you came on late, no worries at all. The replay is always there for you. And if you want to be notified of future events, I do try and invite as many people as I can.

But with 24,000 connections now, I don’t get to everybody. LinkedIn limits me to inviting only a thousand people per week. So there’s a bunch of people I don’t get to and I try and, you know, get to the people who’ve attended every month when I can, but I know I miss people. So if you want to be notified of future events, we do these every month.

You can go to Pipelineology dot com slash events and that’ll get you on the notification 

[00:05:39  list. Alright, today’s agenda, the spelling errors are complimentary, by the way. I don’t charge extra for those. today we’re gonna be talking about optimizing for your, optimizing your profile. Do some live examples of out in the wild ones you can see.

So we’ll do a screen share and kind of talk about the key elements of, of different profiles. I’ll even do a hot seat or two. So if that’s you, stay tuned. If you’re curious, if you wanna get your profile reviewed, if you’re feeling a little brave today, don’t worry. We’ll, we’ll be kind. We’ll be kind. But, you know, if you’re, if you wanna get some feedback on what you’ve already got, we will be doing that later.

So stay tuned. There’ll be an opportunity for you to put your LinkedIn profile in the chat and we’ll be picking, a few time permitting. we’ll do at least one. but we’ll see how much time we’ve got. I’m shooting to make this one between 30 and 45 minutes today, ’cause I know my last view, I’ve been getting up over an hour long and I want to be really respectful of everybody’s time today.

So, and then at the end we will do some q and a. So I’ll be answering your questions, for things that perhaps I didn’t miss or you need a little bit more clarification on, or you just wanna chat. So with that said. Who am I? My name is Gary Ruplinger. I am the founder of Pipelineology, host of the Pipelineology podcast, and we do have some new episodes coming soon, so I know we’ve been a little bit quiet on that front, but, we do have some new episodes in, in the hopper already there.

They’re just waiting to get, get published, but we’re, we’ve got ’em in editing now, so. Got 22 years of marketing experience. I’ve been, I ran, in my corporate career, I ran call centers for car dealerships. So we would handle all the incoming leads for all of our different locations across the country.

And my team’s job was to, basically turn those leads into appointments at our various dealerships. So, lots of processes and follow up and messaging and things like that. So, these days, we take a kind of a similar approach where we help our, our clients get more meetings on their calendar. So I work with a lot of consultants, small manufacturing companies.

we’ve even worked with some, some testing labs and things like that. So, and, I will, I’m, I’ve got a controversial opinion, a little bit of a spicy take, but, I think pineapple is one of the top five best pizza toppings. Thoughts. 

[00:08:08] Alright. So who is today’s content for? So this is for consultants, coaches, if you work in sales or business development, if you’re a financial advisor or insurance agents, this would be a good one for you.

I know some of mine, I don’t usually, I don’t usually include you guys, in this list. But, this, this content is very, very relevant for you as well and really for anybody who’s looking to get more business from LinkedIn. And I just want to make this point right at the beginning. I don’t have a monopoly and all the good ideas out there for what you can do on, on LinkedIn.

You should be trying, getting information from lots of people, and most importantly, testing these things out, trying them for yourself. Right. That’s how you can, once you start having your own data, you don’t have to rely on everybody else’s data to say, oh, that’s what works. You can say, no, I’ve tried that already.

I know it works or it doesn’t work. Like when people tell me, Hey, you should be doing more video outreach. I can tell them we’ve extensively tested it and it was ineffective and very expensive for, for the results it produced. So we don’t use it anymore. But nonetheless, you’ll see people out there saying it is the bee’s knees.

It’s the best thing since sliced bread. But, you know, in our, in our own internal testing doesn’t, doesn’t work for us. So I get just get to ignore all that stuff. I don’t have to keep, keep, you know, trying to say, oh, we must be doing it wrong. We, we, we’ve, we’ve done it the best we can. So anyway, please do try these things for yourself.

This is meant to be, you know, educational and to help you actually be able to, you know, take some action and get some, get some things done. So. Let’s kind of jump into the content 

[00:09:51] here. How do people find your profiles before we actually get to your profile? How are people finding it? ’cause this is kind of important, ’cause this will tell us some of the things that might be a bit more important than others in terms of what people see, what draws them in.

So what do we got? So, search engines, this is mostly for people who would be searching for your name. So somebody Googles your name. Eh, it’s a good chance that it’s gonna show up, towards the top. so don’t worry too much about that one. second one here is the people search. I’ll say also, don’t worry too much about this one.

I know that’s kind of a little bit controversial, but, I have found that you showing up in people search, we’ve, we’ve looked at this quite a bit, and really that’s for people, who want to sell you something. You’re so, you’re showing up because they want to pitch you their services. They’re not interested in yours.

So really the top two there, probably not as as relevant as these next two here. So how are people finding your profile? It’s by your activity. So whether you are making posts regularly, you’re commenting on LinkedIn, basically you’re active in, in the, in the newsfeed on LinkedIn is, is one of the most common ways people are gonna find your profile.

And the other one is through messaging. So that’s the outreach side. So if you’re connecting and, and messaging people and trying to start a conversation that way, that is also gonna be a big driver of views to your profile, or at least it can be a big driver of views for your profile. And we’ll talk about that here, in just a 

[00:11:29] second. So what people see. So this is, again, like I said, I want you to kind of be able to understand what are the things, what are the very little things that kind of people see when you post, when you comment, when you message them, and how that can kind of help draw them into actually seeing your profile. So here’s a few examples.

So a post and a comment are both about, roughly about the same. Now, I’ll tell you, this is approximate. I believe on my profile it’s 65 characters. I think on the second one down there, it was 73 characters. So it’s not quite perfectly consistent. It’s a little give or take here and there. So about 70 characters of your headline.

So they’re gonna see your picture, they’re gonna see your name, of course, and the rest of that is kind of where you’re doing the heavy lifting there in terms of. What you’re kind of using to draw people in to get more interested, right? If you’re, you’re commenting right share, I mean, obviously sharing good posts and sharing good content, you know, these are good, helpful things, but this is kind of that thing that kind of is kind of consistently show up.

So, you can see some of these are, are pretty interesting. would you click on these? If you were, you know, if you were a female business owner and you said, boy, I I need an amazing team, would you click on Barbara’s name here to learn more? There’s probably a good chance you would, you know, Joshua Lee, Joshua B.

Lee here, the dopamine dealer of LinkedIn. That seems, that seems like it’s bringing some curiosity and good chance I would click on that as well. Maybe you would. And, down here at the bottom for a message, you get a little bit more. So Melissa here, author of Cash Confident and, she teaches business owners how to create wealth from their business.

Founder of She Means Profit. Okay. So again, if you’re thinking, boy, I, she’s an author, what a, I’m getting wealth for my business. That sounds, that sounds good. right. These are all ones that probably bring qualified people to your profile. So, like I said, I just wanted to share with you, making sure you can kind of understand what people see.

And I did test this on both the desktop version and the mobile version. ’cause sometimes things can change, but, this character count here is pretty consistent, between, the desktop version, so on your computer or the, the mobile version, whichever one you’re 

[00:13:54] using. So your LinkedIn profile, this is the very kind of top of it.

Here, we’re just gonna start with mine. Mine is pr, not necessarily, you know, the, the gold standard, by which you should measure them all, but I can tell you it’s pretty effective and we get a good connection rate. People are pretty responsive to it and it helps generate conversation all by itself. so let’s look at some of the key elements here.

so you can see here, it should have a picture. I, I know that goes without saying, but you would be surprised here how often I do see people still that either they don’t have a picture at all. It’s not set to be publicly viewable. If you’re trying to build business on LinkedIn, it should be publicly viewable.

or three, it’s like a picture of their dog or a logo or a sunset or something, which again, is not, is not gonna interest people. They’re not gonna click on it. So other thing here is the headline, and this is probably our most important thing we can do on our, on our profile, because again. This is what helps draw people in.

It can be more than 70 characters or even more than a hundred characters long, and I meant to check that and see what it is on mobile. It’s even longer, your limits. So you can put quite a bit in there. You can have, I think, up to, I think three lines, three full lines are pretty close to it. if you edit your, your headline on the mobile version, so, you can see mine here says, founder of Pipelineology.

So it says what I’m, what my title is. And we find, especially if you do a lot of outreach, this is an effective approach, is put your job title first. and then kind of giving, give people an idea of what you actually do. So, helping people or helping businesses land high value clients, we find that that’s a pretty good.

Way to sum it up in six words or less, what we do, also a podcast host, a me aficionado and a beer enthusiast. And I can tell you that beer enthusiasts probably generates more conversation than any of that, but all of these are kind of good ways to get conversation started. It gets people interested and it gets people to read more.

So, kind of keep that in mind here as we kind of go through the full profile. But up here, your goal is to get people to say, oh, I’m gonna scroll down, because we want them to, to see more. Like I said, so we’re, we’re gonna keep looking here. So building your profile. So the headline, like I said, what you say here is critically important.

You should have, you know, what you do there, who you help. you know, the more, the more personality it has, the better. The more you can throw in things that, you know, make people that are kind of interesting tidbits about you as a human also, really help quite a bit. otherwise it right there, there is, there is certainly a tendency on LinkedIn for things to be a little bit, you know, too buttoned up, a little too stuffy.

So, you know, throw, throw some emojis in there. have a little bit of fun with it. and you will see better results. You’ll see more people willing to talk to you. ’cause it seems like, you know, you might be an interesting person, to, to, to talk to. So. just keep that in mind and you can see over here.

when it comes to building connections, the same types of rules apply here. You can see this one here, actually, it might be a little bit tough to read. I know sometimes, the resolution isn’t quite good enough, but you can see this is a pretty short, really just basically not using his headline to its fullest.

versus down here Kevin’s where it’s much longer and says, you know, operations head, I help businesses dominate search engines for any keyword. So, I can think you’d probably say, you know, one is more interesting than the other. again, just some things to keep in mind in terms of what that headline looks like when with any type of interaction that you’re doing here on LinkedIn.

And we’re going to, like I said, get, get more into this, as we go along. The other thing I do want to mention here is this custom background image. LinkedIn will let you put pretty much anything you want in. Canva does a pretty good job if you just need a free tool to do one. Photoshop is, you know, if you’re good at Photoshop, great, but you don’t have to get too carried away.

But having something custom in place here, I use it for promoting all of my livestream events. you can use it for, if you happen to have a book, any type of speaking things you’re doing, even to kind of feature other clients that you’ve worked with or any side other kind of passion projects you’ve got going on.

There’s a lot of different ways you can do it, and we’re gonna see some more examples here, but my. The big takeaway I would just e emphasize here is you should have one, again, to kind of help your profile stand out. The standard one is pretty gray scale ish anyway, and it, it really isn’t very interesting.

So, it’s free real estate. It’s at the very top. Basically, this is kind of where your headline can go. and that nice, I like that, that nice pop of color, to it as well. I think it helps kind of spruce up the profile itself. So appreciate any, questions or comments that you guys have in the chat.

I do see them and I will, we will get to them as we go through here. so just if you think of something and you wanna ask a question, feel free to throw it in, the chat there. And I will do my best to answer them here. We’ll take some breaks here and there as well as some, do some q and a at the end.

But, if you say. If you say, I’m gonna forget what that question was, just throw it in now and we’ll, we’ll try and get back to it towards the end. like I said, I’ll try, I’ll try and get to them all or after the event. my right hand man, Evan, he’s, he’s on the live stream today, but, he is kind of managing things behind the scenes, so, he will do his best to kind of jump in.

So if you see him jumping in, replying to anything there, you know, he’s, he’s on the team and he can help you too. So, building your 

[00:20:17] profile. So let’s take a look at Brian Carter’s here. So, okay, another good example here. So you can see his headline, digital Marketing and Sales Strategist, Medicare and Health Insurance Experts.

So he, he does a, he does a lot of stuff, so it’s kind of tough to get everything to fit in here and abstract painters. So we always like to throw in that interesting tidbit about, in interesting personal tidbit, about, you know, basically what you do. and what I really liked about Brian’s profile here, is that he uses, some of his speaking engagements, you know, features himself as an author.

so any, I’ll tell you, speaking, speaking stuff from the stage really helps up your authority. So if you’ve got good pictures of that, I would absolutely recommend using them if you’ve got ’em. and you can see up here at the very top, again, I know some of this is a little bit small, so you might have to just rely on my explanation for some of these, but basically he’s got the logos and names of a whole bunch of companies that he’s worked with.

So again, lots of household names for you, right? Everybody knows Microsoft and Salesforce and NBC, and Hardee’s, companies like that. So it’s one of those, again, those, those kind of pieces of flare, if you will, things that kind of add that extra, authority to what you’re doing makes your, makes you seem, you know, like, oh, this is a guy I should probably be, be following.

I should be listening to him. And you know what? If I need some help on this stuff, I should probably reach out. If I, if I need some sales strategy, I better, I, maybe I should talk to Brian here. Okay. Some other examples is being interesting to your target market. So this is Damien Taylor and I will tell you that this particular profile happened to, basically brought people in and really got a lot of questions and we managed to schedule more meetings from, with Damien here, from people who just reached out.

We would connect to them and we didn’t pitch them. They just reached out and said, Hey, oh, it’s great to connect. Ah, yeah, it looks like you got some cool stuff. Can we, can we schedule a meeting? it was, it was a little bit uncanny. Now, our goal, with, with any of these profiles, right, with with Brian’s here, with mine here, is that we wanna see, you know, somebody once or twice a month, somebody reaching out and saying, Hey, you know, looks like what you do is, is great.

Can, can we schedule a meeting or if it’s in your about section, which we’ll get to here in just a second. reaching out and. Scheduling a meeting with you. But for Damien, he, his was probably three times higher than, than the second best one I’ve seen. And, you know, they were really interested in his, in his tech witch project, which he, he does data analytics stuff.

but, you know, they were really interested in what, what that was all about, right? He’s out in the, you know, the, the Los Angeles area, you know, doing a lot of creative work with, you know, big, you know, film studios and stuff like that. And people, people just wanted to talk to him. So, very interesting.

It was just one of these examples of where we would say, I’m, you know, I don’t think we can improve on this. We’re, this is one of those rare times where we took this profile and we said, we’re not touching this. This is, this is really good. We’ll build around this. ’cause you’ve got such a good foundation for it.

So again, the more interesting what your profile is and, the better. So. So again, good pictures, good background images. You know, over here on the right, your company is featured. Your, in his case college is featured too. I like both ’cause I think there’s too much white space if it just has one or the other.

But, that can be, that can be up to you how you’d like to do 

[00:24:13] that. So continuing here with your profile, the section I would say that probably does the most to kind of get people from, oh, that’s interesting. This seems like an interesting person to, I need to talk to this person. They can solve Exactly.

The problem that we’re having is your about section. so I have put up an example here. feel free to screenshot it if you want. I think if you go to. Katie Windsor. She’s one of the my team members. Evan, do you wanna, if you just wanna post her profile in, so people can kind of see it in, out in the wild in case, in case you wanna look at it.

because like I said, I know there’s a lot of text here. I know it’s pretty, you know, pretty small to see on the screen, but this is how we like to structure some of our about sections where, again, this is really all about copy. So you think of this as if you were writing a landing page for a website, how would you convert that person to take the next step?

Whether that means, Hey, you need to register for this training, you need to see this, this demo video. please schedule a call with me or message me, right? this particular one, I believe is, asks that for the, the dm. I think if we looked at mine, I believe it would ask for, give you a link to book a meeting.

so lots of ways to do it, but there should, should be a call to action. And this should be really focused on the, the prospect, the person that’s reading it shouldn’t be resume, it shouldn’t be work experience. you know, you know, accomplishments should be woven in, in a story like fashion. It shouldn’t just be kind of dry bullets in terms of, you know, helped company this blank, blank, blank.

You know, tell, tell the story, get people engaged. copywriting fundamentals, again, I’m gonna say it again. This is a great place to really kind of make your pitch. Really, probably the best place in all the LinkedIn to kind of do it. because your profile is, is there no matter what type of strategy you’re using to feed people to this, this is, this is where you, the rubber meets the road, if you will get ’em interested and help kind of convert them to take that next step and actually hopefully, you know, turn that person into a client down the road.

So profile about section here is really important. You’ve got, I think it’s about 5,000 characters or roughly about 500 words. use them, fill, fill this out. You can’t really do a whole lot in terms, you can’t put images and stuff there. And any link has just basically a, a naked link. So you can’t, you can’t be clickable, but nonetheless.

Good. Good word. Writing here goes, goes a long way.

And I would say make it complete. And we’re gonna look at all of these, but there’s a featured section. And if you’ve got services that you’re offering or videos that you want them to see, events you want them to, to check out, put them there. It’s a great place for it. Your activity, no matter again, no matter what your, your strategy is.

and now if you’re, you’re posting pretty regularly or commenting on people, you’re gonna have no trouble filling up your activity feed. But I see people kind of doing the outreach side of things, which can still be very effective, but they neglect the activity section in there. Their profile just looks a little dead.

And you can just tell that it, it only exists for one purpose. And that’s to, you know, try and pitch people. And what you’ll find in those cases is that it’s just less effective. so I’ll just take, take that for, for what it is. a little bit of activity can go, go a long way, even if it’s, you know, just, just a little bit of commenting once a week, or, or sharing, you know, posts from other people on your team.

If you’re not kind of the, if you, if you don’t really wanna post a lot, but having activity there, it goes a long way. Recommendations, again, you don’t need a ton of recommendations. If you’ve got ’em, great, but having that section be present again, helps really kind of fill out the whole, the whole effect of a landing page, right?

This is, think of recommendations as testimonials. if you’re looking for a, you know, a, the direct response copywriter type of, of correlation there and work history should also be filled out. depending on, you know, if you’re. My age and you’ve been working for 25 plus years, you know, your work history might go back quite a bit and you don’t need to talk about that.

You know, summer internship you did, but you know, at least, you know, have some of it, there have a few different things. Again, it makes you feel like a more fully rounded person. and, and that’s important. You want being human is, is kind of what, you know. Networking sites like LinkedIn are all about. I know it’s business to business really primarily, but it’s still human to human.

Businesses don’t buy from other businesses, humans, that businesses buy from humans at other businesses. That’s generally how that’s, that that works. And until AI fully takes over everything, well humans are still gonna be 

[00:29:41] involved. So let’s take a look at a couple live examples. ’cause you’re probably sick of looking at my PowerPoint here.

good questions people. I will be getting to them here. In just a second. So, but let’s take a look at a couple of these examples. So just bear with me while we switch the stream here. Aha. Perfect. Alright. And I’m gonna grab this one here and I’m just gonna close that out. Alright, so this is, Hannah Sabo.

I will mention that I, she has no affiliation with us. I just think she does a pretty good job in terms of what she does on her profile. So I thought we would kind of feature it and take a good look at it here. Hannah. Here you can see head of operations at Digital Brand Kit, lover of Systems, SaaS and sandwiches.

So we’ve got some excellent alliteration here, right at, at the end. She likes, she’s, you know, likes sandwiches, things like that. Again, these are those kind of things that, you know, endear you to people to help kind of build that rapport and they make you more likable. And again, they, they humanize you.

They see you as a real person, not, you know, some bot fake from some fake, fake bot account. Alright? You can see here she’s chosen not to feature which school she went to, but her, company is feature right here. little tip here. Make sure, and if it’s, if you’re not running your own company, just ask the person who runs your company page to make sure your logo is uploaded to it.

Otherwise, it’s just kind of a, again, kind of a, a fairly. Light blue colored default placeholder. lemme see if I can show you what I mean. Here. Here’s one, right? this basically blank kind of thing. It just, it just doesn’t look that good. So, alright, so have that, that done here. Again, you can’t do, here’s a, here’s a background image.

This one, you know, looks, looks pretty good. Again, kind of matches the color background here from her profile image in the text. Nice little touch and it says you can’t do epic shit without, with basic branding. All right. That, that kind of gets people’s attention. and then down here we’ve got, you may need to turn creator mode on.

if you are not familiar with that, there should be a prompt, a line basically in your, profile section if you go to it. It says creator mode on or off. but here’s a link to her website. So what’s your brand personality? And this will take you to that. absolutely recommend putting that link here.

Alright, and as we kind of go down here, got kind of your basic stuff, some highlights, and this is just, things that, you know, you can see in this case, you know, we’re both happen to be in one of the mutual groups, so this can be a little bit customized based on each person. so right, this probably wouldn’t show for you this side here.

but here’s an event that she spoke at, and you’ll find that events typically end up in the highlights section, featured section you have full control over. so you can pick which posts belong in your featured section, and you can see three show by default. And then there’s room for a bit more. And it will, as you add more, they just kind of get pushed off to the side here.

But this is a great place to feature more information about what you offer. So if you’ve got a guide here or a quiz or a video or straight up a link to what you offer, I like to use these for my events, to promote my events every month. ’cause that’s, you know what, where we find a lot of people come to us and find us.

So use this featured section. And again, all you would need to do here is you would just go into posts and activity and you just click, there’s a little star button on the right hand side for them to, to feature them. Here, let me, in fact, lemme just, we’ll just jump in and I’ll show you rather than make you kind of guess.

So, go here. If you go off to the right hand side, if I wanted to feature this, I would just feature on top of profile. So all I did here, I click on this little hamburger link off to the right hand side, right at the top of whatever post this was. And I just click, Hey, I want this featured. Okay, so take advantage of those.

right. Three are gonna show by default, use them. and you can, like I said, you can have more. they’ll just show off to the side. So they are not gonna get nearly as much visibility. All right. Activity, like I said here, she’s got a lot. She prides herself on, on commenting actually. So you can see lots of comment activity here.

What one in the LA last minute, three minutes ago, 21 minutes ago. She’s this, this is kind of her, her thing. So, is commenting, but even regularly posting looks like about once a week. So again, looks like a very active, type of, profile. Alright, the about section, well, if we click here, actually I can’t seem to get the show more here.

I don’t know if it’s the sharing mode right now or not, so my apologies like that. But, you can certainly go check this one out for yourself and take a look at the about section. But again, it, it’s fairly similar to what we’ve already kind of discussed. And again, it just kind of, it makes that offer and puts it in front of you.

All right. You can see operations here. Now, if your current project, right, the rest of this can just be work history, but if it’s your current business, this is another great way to make another maybe shorter, shorter pitch to people about what you guys do and what you offer. So it’s another good opportunity here to promote what you’re doing.

And as we scroll down, we’ve got education, things like that, volunteering activities, licenses and certifications, skills, recommendations. Like I said, this is another really good section. So she’s, received four of them, so right. Good recommendations here. And, for the most part that’s, those are kind of the big ones, but she’s, she’s got everything filled out.

which is why I wanted to kind of feature this one, that it just, it looks complete. You can tell she’s a real person, a real person interacting on, on LinkedIn here. Alright, so we’re gonna switch over here to another one. This is Darren, and let me just check, okay. Making sure it’s shown here for you guys.

So this is Darren at Darren Palen Palino Designs. In fact, this person, again, has no association with us. I just happened to really like the whole design aesthetic of his profile, so that’s why I wanted to feature it here. so that actually, actually does, he actually offers full LinkedIn profile optimization and design.

so you can see here very consi, very nice, very high end type of looking. Aesthetic here. When you take a look at it, kind of this retro, type of, of kind of what, like Dick Tracy, kind of, except pink. Is that, is that what you would call this, this type of type of look. But again, very cool, right? You get one shot to make your profile count very much stands out, you see uses, you know as much as he can here for his, for his profile.

Again, join our product waiting list here again. So he’s got a link to his website. Again, use this link to your website here. You know, you get LinkedIn’s giving you that shot, you know, take advantage of it. You can see his featured stuff here follows a pretty, follows this design, design language very, very well in terms of this kind of pink and black type of looking stuff.

And again, features the things that you know, you can join his waiting list, his optimized profile package, schedule a meeting with them, 30 minute profile, consultation profile, diagnostics report. Again, this is a great place to, for people to learn more about you, your services, what you offer, kind of get deeper into your world.

Alright? Very similar to the last one. You can see he’s active with posting. He tries to post looks like once a day or maybe even a little better. we are able to see all of his about section here. I’m not gonna read through it all for you, but again, you can, you can go check him out if you are, are so inclined.

All right. You know his call to action here at the bottom is DM DM me directly on here. All right. Again, more information about what his company does. Right. So I think you guys kind of get the idea, but my, again, my, my recommendation here is fill, fill this out as best you can, get, you know, and having some recommendations here.

Again, only three are gonna show, by default any more than that are down here. So, but having, having it, even if it’s just one, makes a difference. So get at least one there. So those are the two I kind of wanted to share with you and just to kind of give you an idea of what a full, complete profile looks like.

So with that said, let me switch back over to the PowerPoint. So this is your two minute warning here. We’ve got, LinkedIn. We’re gonna do for any brave souls who want their LinkedIn profile reviewed, live on stream here, post it in the chat right now, and we’ll select one or two. might try and sneak in a third one.

Time permit, time permitting here. and we will, go from there. So post your LinkedIn profile in chat. This is your two minute 

[00:39:54] warning. Alright, so enhancing your profile with ai. There is a new feature and you can see it says beta here, enhance your profile. Again, I know these are a little bit small, but there’s a new feature.

If you go into your profile, you might see this that says, Hey, you know, we can help you get more opportunities. what I found when in testing this is that it’s gonna help you rewrite your headline in a very dry antiseptic, just very sterile, no personality. It’s terrible. Please don’t use it. the about section is equally terrible.

so I’m, I’m kind of surprised that LinkedIn is promoting this right now, but it’s very, very new. But it’s very, very bad as of this recording, and it’s, this is July, 2023. So maybe you’re, what, maybe if you, you happen to catch this and it’s, you know, you know, July, 2024, this might be, this might be amazing.

but right now it is terrible. Please don’t use it. Instead use chat. GPTI mean, that’s what they’re basing it off of anyway, right? So chat, GPT actually does a pretty fantastic job, especially version four. So ChatGPT four, and here’s the prompt. Basically find a pro, find one, find an about section you like, and then say, here’s, tell it.

Here’s an example of what I like and tell it, here’s what I do. Maybe this is, you know, some information from your website or, or something like that. And tell it, Hey, make an about section in this style for me, basically, right? You give the instruction in plain English, just like you would to an employee or a freelancer if you are writing the instructions to them.

And it’s going to be pretty good. you’ll be surprised. I, I, in fact, I’ve, I’ve been pretty, pretty impressed by it. It will, again, it’s gonna be a little bit dry, not nearly as bad as, as LinkedIn’s ai, but, you might need a little bit, a little bit more personality, a little more pizazz, make it a little bit more fun.

Maybe add a line here, take a line out there, kind of tighten it up. But overall, it gives you a really strong head start. So chat, GPT for the win on this. So just use that for now. Don’t use LinkedIn’s built in ai. ’cause it, it, it’s not good. It just isn’t. not yet anyway, again, I will not 

[00:42:19] yet. so hot seats.

Oh, I see. And we’ve got a few in here. I see your question. Your, I’m guessing you were on last month’s. I did, last month’s stream. I did use, reuse a few of these slides, but I wanted to go a little bit deeper into, into them, so I wanted to make sure I recap for everybody who was new here. and then have some, some more detailed information then than last time.

But, good, good catch here. Alright. let’s see here. Let’s pick a couple of these. elbow you were first, so elbow your, your Lucky Guinea pig number one. So give me just a second to pull up yours and bear with me while I switch back over. And unfortunately it’s, I can’t quite click these. I have to type this in.

So, just one second while I hopefully type this in without making a whole lot of spelling mistakes.

All right, Elba. All right. So Elba Perha Gallagher. She’s a sustainability navigator from Harvard University, e. Excellent. overall at first glance, this looks pretty good. former UPSI would say, you know, let’s take a look at this headline here. So, UPS Retired Sustainability Consultant and Keynote Speaker, gender Equity and Allyship Expert.

Show me 50% Women leading 5 0 1 cso, a nonprofit. Okay. So overall, pretty good start here. What I would do here is, that you’re retired from UPS, I would probably move that back a little bit further. especially if you’re not not there, it may make some type of impact in terms of connectability. I know former, like former Google, former Facebook, you know, the tech giant ones, that’s pretty common.

I don’t know that UPS makes quite as much of an impact in terms of, oh yeah, this is, that’s really great. But, even regardless, I would just say move that back a little bit. and, as far as that headline goes, just throw, throw another, an interesting human tidbit in there. that would be probably the only thing I would say there.

Otherwise it looks good. sustainability navigator. I’d say the SMBs here, I, this is more of a pet peeve of mine, but. Small and medium sized businesses is pretty broad and honestly doesn’t usually mean anything to the person reading it. so I would try and get a bit more specific here, in terms of, you know, what you’re trying to do over what kind of results you get.

and DEI programming, I’ll be honest, I don’t know what that is. however, I, I will just say this. I don’t ne I know I’m not part of this E world. I’m not like looking for these types of services. So sometimes I don’t know what the lingo is. Like if somebody’s said SEO to me, I know exactly what that means.

I’ve worked in that space. It, it’s not a bad acronym to me, but, you know, somebody who is a dentist, they, they, that might be confusing to them. So if your prospects know what DEI programming 

[00:46:01] is. No problem, keep it in there. But if you say, you know, they may not, or the people I talk to may not, I would, I would probably change that as well.

Alright. Otherwise, let’s take a look. Here you are using your featured section. That’s excellent. You’re actively posting. That’s excellent. so the about section, I think we’ve probably covered here, what you want to do there, and that’s, kind of picking, pick here, kind of what you wanna feature. I, you know, obviously there’s, there’s a lot of opportunity here to add more to it and really kind of weave your story and tell it, you know, tell it more, but also really kind of pick who you want to kind of focus on and who you want, contacting you.

And, you know, and how they should, should contact you. you know, kind of talk about what you can do here. achieve 50% women leadership positions. Great. You know, kind of elaborate on if that’s, if that’s your focus, kind of elaborate on how you would do that. otherwise though, this is a good start.

Work history is good, right. You know, education history is good. Right? Everything else here is good. So good start. Those are a few tips though that I would, would have there too to do it. Alright. so thank you. Thank you so much for sharing, Alba. I know, I know. It’s always gonna be a little bit nerve wracking to say, is it, are they gonna, are they gonna hate it?

Are they gonna tell me it’s terrible? Oh, you know, so really appreciate you, you being the first to kind of jump on here and do it. Alright, let’s see here. Who else should we grab? Let’s take, let’s see. I can type in here 

[00:47:57] next.

let’s just take a look at, let’s take a look at Garrett Rest here. Who’s next? I,

all right, let’s see if I type that in. All right, Garrett. So again, Garrett, thank you so much for, for kind of being willing to, to let us all take a look at this and learn together. Alright, so on this one. All right, so open to work. so my guess, one of my first questions when I see that is, are you looking, are, lemme just go take a look and see what you do here for, for work.

So are you looking to kind of get more business for your supply chains operation? Kind of company here? or is it more for, I would assume if you’re assistant plant manager, you’re probably not kind of directly responsible for bringing in business at a JM. So would, would it be correct to assume, I’m just going to assume just, just for simplicity’s sake here, that this is probably the one you want, you, you’re looking to get more business for.

So what I would do is make sure that, you know, the, make sure the, logo is, is present here. And, if you don’t have a logo, just get one. They’re, they’re super, super cheap. You, you don’t have to spend much money on one, just so you’ve got something there that’s just not the defaults default part. I would move this, bump this up so that this sits on top, right.

the fact that you, even if this is just your side hustle, that’s okay. I, I can’t imagine that a JM really cares that much about your LinkedIn profile. you, you would still show yourself as presently working there. So, that way it shows up here what you do, background image. Your, your picture is fine.

no issues with that. feel free to, feel free to, you know, dress it up if you want to, but, that’s good enough to start with. And here I would probably swap this out again to be kind of tell people more about what you do or, you know, feature, you know, some sound. Like I said, if any type of speaking, authorship events, anything you’ve done there that you can feature the information.

So, oh, I apologize here that this is still up. I apologies guys. Alright, now I hope you guys can see it a little bit better. okay, let’s go back to this here. So other things here for you, Garrett. so I would probably take some of this out. and kind of talk about again, you know, obviously having your, your title there is good.

if you are a supply chain’s operation manager, founder of that, I would put that in here. you know, all in one word rather than operations manager here. And then supply chain here. just kind of make it read a little bit more coherently right now. It just looks like kind of a bunch of keyword stuff together.

and again, add a little bit more humanizing in information about you and, we’ll go from there. and as I go down, this guys let me know, do you want, me to do one more after this or have you seen enough? I’ll, I’ll let the, I’ll let you guys vote on this if you wanna move to q and a, after this.

So let me know. yes for, I wanna see one more or, no, we can, we can move on after this. Alright. So. About, I do see you did, jump in here, Garrett. I’m currently unemployed and looking for work. Okay. So, then yeah, definitely leave the open to work here. some of these changes then probably not quite as, as relevant here.

and the, in that case then the career highlights and stuff here, are probably, if, if your your goal is to find more, find a, find another job, then yeah, this is actually okay. If your job, if your goal was for more, supply chain’s clients, I would take all of this, again, kind of weave it into a story and talk about, you know, the companies you’ve helped.

again, this information isn’t bad. I would just kind of weave it into something a bit more engaging. But if it’s just to kind of get more, you know. Show up for, for people who, you know, an HR person who happens to be reviewing, their profiles. That’s okay. so again, work history is good here.

education’s good project’s. Great. Perfect. And recommendations. So overall, that stuff’s all good. So, so I know for the most part, I kind of reviewed this as a, you know, if you wanted to get more business, that’s how I would do it. but you know, if it’s more from a job perspective, then you’re probably okay, though I would still swap out this, this background image to, to something just a little bit, a little bit different.

and I am game. Everybody wants to see. So far, everybody wants to see one more. So let’s do one more 

[00:53:27] here. randomly going to choose, Natalie, let’s take a, take a look at yours all. So Natalie Williams,

I appreciate you bearing with me as I do my best to type. Okay. Okay. So at first glance, I’m just kind of taking everything in here, but this looks good. Alright. So client success Manager increases client retention partnership success by using digital engagement tools and customer success strategies for conference firms, charities, and SaaS companies.

I would say this might be a little long. I like that you did put who this is for. I like that. That’s good. And again, I would just, like I’ve said with the other ones, add a little bit more kind of. About you types of things. You know, save, save a little bit of that space for some of those interesting tidbits.

Like I had one, one person, Kim, who worked for me for quite a while. She loved to bake cupcakes, so we put that in her profile. People liked it quite a bit. her, her background image had strawberries on it. So it, it just, it was very much about, you know, her, even though it doesn’t fit, you know, the personality of Pipelineology, it’s not, it’s not about that so much.

So, over here on the right, I don’t see what company you’re with, so I would definitely want to see that. But I do see you’ve got the link here from which companies. So just make sure your company shows up over here on the right hand side. good picture here. Alright. And unique businesses. So let’s just take a look here at this, background image.

I’d say, again, I’m looking at it overall looks good. And I’d say, you know. That, that not knowing what the Esteem Agency does, for sure. This seems pretty good. So, nothing too much you would need to change there. Like I said, we talked about the changes here for your headline. good to see this here and we’ll just scroll down here.

Alright, we are missing featured section, so, that shows up between highlights and activity here. So I would definitely make sure to, pick some posts. looks like you do have posts, so take some of these posts and put ’em in the featured section here. Now, I mean, this is, those are right is those, the featured section is a great place for, you know, to kind of help people get more into your world.

So if it’s case studies, videos, events, podcasts, interviews you’ve done, landing pages to services, you offer all those things. Good places here. So. or if it’s, you know, Hey, I want you to book a call with me. like when we were looking at Darren’s here, right? You can see we flip back to this real quick, right?

That’s, these, these are, these are basically pitches to, to his stuff, right? This takes you right to his calendar. You can do that,

okay? So feel, feel free to use some of that as, as your featured activity here. But overall, I’m, looks like you are active on the platform, which is great. so good, good work there. And let’s see the about section real quick as we’re looking at these, this reads very, very resume ask. So I would say, you know, look at some of the examples we’ve got.

rewrite them, rework them, make them your own. basically you can feed it some of this information and you, you feed it to chat, GPT give it more information from your website. And let it help you get started. I’m not, I’m not saying, you know, you know, AI needs to do everything, but I, it, I find it just helps speed up the writing process so much that, it, it, it makes something that can take a couple hours, take, take five or 10 minutes or 20 minutes to really kind of do the finishing touches on it.

But it gives you a really good start. So that’s what I would do here is just kind of, really kind of make, really enhance that a bit there. Alright. And I think we’re featuring the STEAM agency. I would move, if this is what’s featured on your profile, move this up to the top. You can, and I’m trying to remember the exact clicks and stuff you can do with it, but you can in fact move this up to the top so it will sit up here.

but, yep. Otherwise that looks, looks good. It’s all here. You’re excellent. You’ve got, I like that, all the pictures and stuff they’ve shared from, from that. I realize Hudson Bay is not your current profile or, but it actually, it helps add to your, helps add to your profile itself. Okay. Education is there and recommendations are, are there.

So overall, you’ve got a pretty good start, Natalie as well. I would just make those other changes that we mentioned there, but, you know, I again really appreciate you sharing, really appreciate you, you letting every, letting all of us kind of learn even from a good looking profile. Initially we, we still found some opportunities there.

So I really like when we can look at those and say, how do we make it even better? So, Natalie, thank you so much for sharing. 

[00:59:10] So. Alright, thank you to our three, brave souls here, Elba, Garrett, and Natalie. thank you all and, with that said, I think, I think we’re about at the end here, so real quick, I’m just gonna throw this out there if you need some help, you say, Hey, you know, I don’t really have a lot of time to do this.

I need some direct help getting this done. I want a good pro profile. I want more business. I need meetings. We can help you schedule a meeting with me@theappointmentlab.com or you can email me directly, garriott Pipelineology. So we do this as a MA on a managed basis building, you know, helping you get your profile up to speed, but also doing outreach for you, helping you run events just like this, repurposing that content.

You didn’t even getting pod getting interviewed on other people’s podcasts. So, kind of working to kind of help you build that authority in the marketplace. Without you needing to try and find time to do it all. ’cause it can definitely be a lot. Somebody who’s tried to do it myself in the past, I can tell you is that it.

I, I need a team. So having a team is really great. so just in case you need some help with that. So with that said, we have made it to the end here. I will answer questions. I’ll do my best to get to as many of these as possible if you’ve gotta bounce. I appreciate you being here today. I know we’re coming up on the one hour mark, so great having everybody here.

I will do q and A here. I think I’m free till, three 30 my time, so I’ve got another half hour. I will answer your questions until then or until we are done with everything. So. I’m probably just gonna start here from the bottom and kind of go up towards the top. So we’ll do these in reverse order, just ’cause it makes it easier for me as I scroll through here.

And, then I’ll come back to the bottom here. So, 

[01:01:00] let’s see here. So, answering questions. So Larry Minsky asks, how do you add a logo for a company that doesn’t have one? or how do you correct a logo when LinkedIn inserted it? What are the technical steps, you’re gonna need on the business page?

You would, you would just go in, to, to that. And, there’s a, where that kind of ugly looking image was. You can just click on it, at the top and paste and put it in there. So you’ll just upload it. So, basically the big thing is whatever the company name is. So if it’s, if you go, not your profile Larry, but you, if your company is Larry Minsky’s Company, go to Larry Minsky’s company page and up at the top there.

As long as you’re an Inman. You can click the little edit button should be kind of off to either the top right or click on the picture itself. Trying to do this from memory, which is always a little dangerous, but it’s pretty, pretty easy as long as you have a logo or something like that. that’s it.

Like I said, it should be pretty easy to do, once you, once you get there. Alright. All right. all right. Scrolling up here. Hey, Evan, if can, you could kind of start at the top, do you just want to kind of alternate with me and kind of read ones from the, the top that I haven’t gotten to and we’ll just kind of go back and forth on these? Oh 

[01:02:24] Even: yeah, that sounds good. So I see one here from, let me scroll up real quick.

So it looks like my comments aren’t refreshing, but I dunno if you saw the one from Elba. Did you see that one yet? 

[01:02:39] I did not. 

[01:02:40] Evan: Okay. So from Elba. They said, I see some people have services and service buttons enabled. What is that all about and how do you add it 

[01:02:50] services and service buttons enabled? actually I’m not, I will be honest, I’m not quite sure which section you were looking at.

So, let me, let me take a look and I will, take this one, offline and we’ll, we’ll have to actually get you, I’ll get you an answer to that. but lemme just make a note here because off the top of my head, I’m not quite sure, ’cause I’m just not quite sure which section you’re, you were looking at.

[01:03:22] Evan: Did you, and did you happen to see the one from Larry Minsky? I dunno if you’ve covered that one yet. 

[01:03:27] the one about the logo? 

[01:03:29] Evan: yes. 

[01:03:30] Yep. We just covered Larry. Okay. So lemme see if it refreshes here. 

[01:03:34] And, I don’t wanna, I know you asked this one too here, but unfortunately on my end, you, you’re, we’re not connected, so you’ll just show us a LinkedIn user.

So my apologies for not, not featuring you, but unfortunately, I, your name doesn’t show on my list. Sorry about that. I think, yep, we do help. Let’s see here. So Christopher, so I guess for anybody else, just ’cause it seemed like we were having some, some pretty good conversations off those profiles, if you’re still here, let me know. and I will try and do like some of these profiles. Like I know a few of you here, like Amy Cross.

I will do yours if you’re still here. David, I’ll, I’ll do yours. As well. So if you’re, if you’re still here, just let me know and I’ll, I’ll, I’ll try and get back up to the top of this because I think we’ll get through the questions here actually pretty quickly today. how do you define your target market on your LinkedIn profile?

Good question from Christopher. it’s, it pretty much, what is the target market for your offer? Who do you work with? so I will give you some examples from clients that we work with. So we’ve got a client that works with nonprofit organizations and, her target market is, you know, that they, A, they need to be a nonprofit organization.

b they need to have at least, you know, a million dollars a year in revenue. So, we, you know, kind of. Pick what those look like. And that’s kind of what we do for, in terms of building connections. So, maybe target market on your LinkedIn profile is, is a little bit harder. Kind of basically talk about who you serve.

So, I, I, that’s kind of what I would say is in the headline talk about, you know, a little bit about who you serve and kind of refine it a little bit more. It just really helps to help you get the right types of people to, to reach out with, reach out to you, as, as you do ’em. So that’s, that’s kind of how I, I would define something like that.

let’s see here. I see some people talking about a link. At the end of the program. He said they’ll have a copy of this if you missed anything. so Beth, I, I’m not seeing the original question, in that here, it’s, how do we get a copy of this? Can’t see entire event. As soon as the event is over, it will show up.

So, you’ll be able to start from the beginning. Well, it’s live streaming. You can only watch the live stream as soon as I’m done here and you’ll be able to start over from the beginning, which is probably weird for anybody who’s, you know, at this far, the late end of the process. But, let’s see here.

What is this one? I’m a sustainability navigator. First timer would love candid feedback. I’m, oh, we did answer that. Okay. Good job. And,

alright. I think. I, Michael, I appreciate you not holding that pineapple on pizza thing against me. I, I do. alright. So good, good questions, people, everybody and I’m just gonna scroll down, down here to the bottom and,

let’s see 

[01:07:09]here. Darren, are there features unique to company profile versus company profiles? so I’m assuming what you’re asking is, are there two personal profiles versus company profiles? Absolutely. I, I would, here’s kind of what I would say about company profiles. they should exist and, you know, an occasional post, maybe a fluff piece here and there is good, especially for, you know, maybe a little bit, you know, larger organization.

the thing is they don’t really do much. So you’re gonna, you’re gonna find on LinkedIn and really any social media, that company, maybe with the exception of Twitter, but company stuff is really more, you know, leadership at that company and driven than it actually is. The company page itself, people really don’t see many company pages.

They don’t really engage with company pages. So my, my advice to people is make sure it exists and that it shows up and that it explains what you do. And from there, don’t worry too much about it. we’re focus in on your, your personal one. ’cause that’s what, that’s what people are going to see. I mean, unless you’re a Fortune 500, I’m assuming you’re probably not, but, if you were, then yeah, then it would make sense to have somebody who’s really focused on it.

Otherwise, don’t, don’t worry too much about the company page other than have it exist. You know, make sure the logo’s up there so it shows up on your page and explains what you do. And, and that’s really, that’s really about all you need, for it. and

I think, I think 

[01:08:54] that’s everybody. So I’m gonna go back, I’m gonna do a couple more of these, profile reviews for people who are, are still here. And let’s see. So we’ve got Amy Cross, let me switch back over. We’ll go back and get this pulled up.

And just again, thank you so much for bearing with me as I type these in. For whatever reason, my streaming software will not let me, cop click on these, myself. So one second here.

I am gonna have to type numbers even. All right, you can do this. 7, 4, 6, 2, 8. And there we didn’t work. Try this again. All right.

I will try this one more time. Please bear with me just a few moments more.

Lemme try it this way. Lemme see if I can just, I don’t know if we’re actually, connected here.

that’s not you. we’re, we’re gonna get there. I promise. We are gonna get there. I’m gonna find this one. I’m now determined.

Okay, now we have it. Alright, so here is Amy’s profile. All right. Founder at Gender Fair talks about gender equality and consumer power at Open Imperative. Alright. Picture is present. So, picture’s fine actually, Amy, so don’t, don’t worry too much about that. as I tell people, if you, you can always, you can always add more pictures, right?

You can do, do lots with them. So, feel free to continue to use that or, or add a new one up to you. But, what I would certainly do here is change this background picture out for something else, because I’m, I’m kind of struggling to see what, what, what, one would you, what that, what that, does.

So you know, something that’s relevant to, to what you do. let’s see here. I assume we’re, I’m going to assume we’re focused on gender fair for this, since that’s what your profile says. Okay. So founder gender fair is a perfect start. Then next, here we go. What does gender fair do? And then again, some more kind of human elements about you, and, and things of that nature.

one thing I will also kind of throw in here is any other types of, if you’re, if you’re a teacher or a professor, those are good, good types of things. Author, speaker, things like that. All great things to put in your real profile if you happen to have anything like that. if gender, oops. This is what happens for clicking too much.

All right. Up here over it says Open initiative. On the right hand side is company. If it’s gender fair, just switch that order. In your profile section there, put a link to gender fair here. You do have featured here, so that’s good. And.

So, that’s excellent. I would probably add more featured, but you’ve got at least one, so that’s good. And it’s got some engagement on it, so that’s all good things to see here. your activity numbers are good, so no worries there. You’re doing good. And let’s see here the about section

and I, I would kind of again, say the same type of thing as, as we’ve mentioned with some of the other ones, is, let’s really, you know, let’s, let’s spice this up and make it, you know, really, you know, make it a bit more interesting. it, I mean, it, it talks about what you do. It just, it feels a little bit, sterile I guess if, if I’m, if I’m kind of reading this, so kind of talk about, you know, what it’s, you guys do, but also, you know, I do see, you’ve talked about some of who you’ve helped and kind of.

I would just kind of try and make it, make it a little bit more exciting. if that, if that makes any sense there. let’s see here, but I mean, overall, this is actually a pretty good base. I, I would just kind of expand upon that and kind of weave more of a, a story like narrative in into it as well, as well as a, you know, call to action at the end.

If you’re interested in this, here’s how to reach out, or here’s, here’s how, you know, you know, or here’s who we serve, so here’s how you know it, we could help you. things like that. So that, that’s probably what I would be looking at there. Experience. Like I said, I would just flip these two around here.

Make this one the top one if that is in fact your focus. Let me just see here if you have commented. Okay. And. Education is there. Great volunteering activity. Good, good. And you’ve got some recommendations. So yeah, just, just those few things there. but yeah, especially swap out this background image for something, you know, expand on your headline for sure.

And get this so that it’s talks about what you do here. right. I, I haven’t run into, into companies who if on, on LinkedIn, unless, unless Open Imperative wants you to be, you know, is paying you to be active on your personal LinkedIn profile, you can focus on your, your gender fair initiative there. So, let’s see here.

David, David is still here and Peter is still here, so, I’ve still got 15 minutes, so we’ll do both of yours guys. Thanks for still being here. Alright, let me go back 

[01:15:35] up. David, I found yours first, so we’ll just do yours and.

All right, David, c Mungle. I hope I’m saying that right. I know you do have your pronunciation here, but, I don’t, my, everything’s muted on as far as my computer goes, so, but, so apologies in advance if that is a butchering of your name. He is at VVFG Financial Group. up here it says Money trends.

Alright, so business development manager, senior insurance and investment consultant. I help individuals and families, professionals and small business owners build and protect net worth, have money when they need it and insure a legacy. Alright, so you have definitely used a good amount of the space here, is good to see.

overall this is pretty good. Maybe just that, you know, again, one little personal tidbit would be okay here. that’s, that’s not bad. That’s not bad at all. Put a link here to, again, put a link to your company if, for what you guys are doing, whatever would kind of make sure you would still get credit for any type of business development work.

So, however you would wanna tag that, if you can. let’s see here. Scrolling down. We’ve got things featured. Perfect.

All right, so we’ve got that. We’ve got some good activity. Excellent. Actually, I wanted to mention up here, this background image. I would probably swap this out for something else. A picture is good though. but this doesn’t, doesn’t really tell me anything, nor does it really kind of draw me in, in any way.

I, I just don’t, don’t quite know what, what it means. So, something that kind of makes it more clear about, you know. Who, who you’re helping, things like that, you know, or, or kind of reiterate some of the, the things you, you know, you’re, you know, that, that kind of headline statement there that you would have.

All right. About section here, this, this part here, I would probably just, just, either move that to the bottom or just delete it completely and maybe start here with, over the last 32 years and kind of weave your story in. I’m kind of skimming this pretty quickly, but it overall, I think it’s, it’s, it’s okay.

Again, I would just probably kind of spice some of that up, but start here or delete this and lead with, lead with some type of headlines type of statement here. that’s probably what I would do. So. Something, you know, whether it’s some, if, you know, protect that net worth and ensure a legacy, something like that, or really kind of speak to the people that you work with and then kind of weave your story in there would probably be pretty good.

So I know, I know on some of this stuff, like for, I think for financial advisor type of stuff, right? Financial advisory, financial planning, all that type of stuff, you can’t go too over the top in terms of stuff. And especially for high wealth clients, you probably don’t want it to seem real gimmicky. But, definitely kind of one headline statement here would be good to just kind of really drive home, kind of who you help experience here is good.

Oh, I see what I’m looking at here. Right? we’re probably, you’re probably looking for more business for, for money trends. So. I, I feel like it’s kind of a trend we’ve kind of found here is if this is your focus, and here’s the question as I don’t know, is, is if you’re foc if this is your focus or if VFG Financial group is your focus, let me see here.

so I guess that’s, that’s the question I have looking at this, is which, which one are you focused on? I guess I, I’m doing this all based on this about group here, money trends at Vfg Financial Group. So, okay. Kind of all the same type of thing. I’m gonna assume kind of all, all mixed together here, which is fine then.

And certifications, recommendations. So again, good start. So a lot of these have, I, I’ll be honest, a lot of you guys have done a really good job and having a pretty good start. It’s, you know, well, well past kind of the, the basic stuff that I see. So, you know, some, some really good, good profiles here. Let’s jump on. No, let me see 

[01:20:22] here. Peter, you are still here. Let me grab your profile. Peter, we’ll do yours. There you are,

Peter. All right, Ricki. All right. At Brand Tica with the School of Life. All right, so great picture. I really like the picture a lot. Founder, chief Creative Officer, dangerously Effective Branding and Disney alum. I like that. feel, feel free to use a bit more space for anything else you want to add there, but actually the headline’s pretty good.

So, May, maybe talking a little bit about the types of companies you work with somewhere in here, but, I wouldn’t really change too much and, I probably wouldn’t add any, I think this starts pretty good. If I added anything, it would be at the end here, not inserting anything else in there anywhere else.

So, very good start. again, I would probably put a little bit, maybe enhance this background image. I, I think it’s a good start. just a bit more information about what you do, here, in terms of, you know, what kind of the branding services offer or, or things like that. or again, feature, speaking engagements, book authorship, things like that.

But I do see a link here to your website, which is excellent.

ID verified. it’s a good, I I don’t actually know if this helps or not. I, I like to think it does. I did it on mine, but I don’t actually know, we don’t have any data on that yet, but I just kind of wanted to mention that that, prop probably helps, but I’m not sure, featured here is, good. I see.

Yep. Act very good. Everything’s present there. Good activity numbers. All right.

Again, just, just skimming this, this is, this is pretty good. I, I’m always a fan of the little emojis. big fan of those. So I think that looks pretty good there. I like it. I say overall, you’ve, you’ve got a pretty good profile here, Peter. just, just maybe a couple little things up. Really just up at the very top here.

maybe just swapping out in a little bit different image or not so much even swapping, just adding to what you already got. ’cause it looks like this is probably pretty brand consistent with what you guys do. Just add some more information to it. otherwise this is very good profile. Very good.

[01:23:26] Alright. I think would you look at Sharon Taylor McKinney’s profile? Okay. I would be happy to. Sharon, let’s do yours. I think that’s probably gonna be the, the last one. Unless, unless somebody else here really, really wants theirs done. But, Sharon, lemme see if I can find your link, Sharon. I’m looking for it, but if you just wanna repost it. If I happen, you happen to put it in there before I get down here.

That, Sharon, I can’t seem to find it. lemme try and type it in here. Maybe that’ll work. Evan, did you send that to me? No, did not. Okay. Alright, well let’s just see if we can, we can see if we can find it here.

Sharon Taylor McKinney. There you are. Okay. All right. So Sharon is, let’s see, an experi experienced economic community and small business development professional. All right. Company here that I see is Transformations, economic and Community Development Corporation. so I know, you know, my first question here is gonna, I’m gonna scroll down and see, is that, is that the actual company that we’re promoting?

that is gonna be my question here is are we focused on better communications strategy, the consulting work? Here are your, executive director position here. so once while you’re answering that, some of the other things up here at the top I’m gonna be looking at is again, let’s, let’s make this a bit more.

Let’s, let’s tell them what you do. So I would insert job title here and, you know, probably, you know, talk about, turn this into kind of a, who you help in terms of kind of what, what that target is here. and again, just, you know, some make, you know, personal little tidbits here. background image. I would probably, again swap that out for something that’s, that kind of makes it a little bit more clear who you’re working with, who you’re looking to, to talk to there.

my interest in the University of Memphis doesn’t have their university logo uploaded here. but yeah, upload your, whatever, whichever company you’re, is your focus here. Make it, make it the one that belongs here. If this is the one that’s great, just have them get their logo in there, or. I guess you’re the executive director.

You could have, you can have somebody make that happen, on your business page. I would put a link to it right here. activity is good, but we don’t have any featured section as you can see. so you know, whether that’s, you know, and you can certainly start with, you know, the ones you’ve already got here, for things you’ve posted.

not as much activity here and kind of limited in terms of the different types of activity you’ve got. But, I probably would say make a bit more out of this. you know, get, get, get a bit more active and engage a bit more, including different types of content, whether that’s video or, or documents, and things like that just to kind of fully fill out this activity section.

But you got a lot of connections. That’s a great size network to start with. And here about section

is this feels, this feels a little bit passive in terms of kind of what I’m, I’m reading here. right. It’s kind of, I would, I would say this work experience stuff either needs to be, relevant to a story or you can just kind of take it out. ’cause it can be right, it can all be down here under, under experience. and again, which, whichever these specialties here are really relevant, weave them into kind of the whole, whole narrative here.

or they can go, where is it? Like there’s a. There’s a specific section for certifications. you can put ’em in there if you for anything like that. yeah, and just kind of like, again, kind of really add, add some extra oomph to this here. It looks like my, video feed is froze up again this stream, but, we did make it almost an hour and a half, so that’s okay.

otherwise, you know, you’ve got the right recommendations. That’s good. And, otherwise that, that looks okay. lemme just check the comments here. Looks like, if you have posted anything else, I don’t have it so. with that said then, so that would be a couple suggestions for you there, Sharon.

So thanks for, thanks for being brave and hopping on. Thanks so much to everybody. for the few of you that are still around, appreciate y’all being here. I do have to get to my next, meeting as well. But really appreciate everybody. Thanks so much for attending. I’ll see you next month. Please. please do, come, come to the next one too.

Take care everybody.