Speed-to-Lead and Re-engagement: Why You Don’t Need More Leads
Gary interviews Kyle Campbell, serial entrepreneur and founder of Dark Matter Strategic, about his path from high-ticket sales floors (including early work with Russell Brunson and other marketing accounts) to starting agencies in 2012 and forming Dark Matter Strategic in 2018. Kyle explains his firm’s focus on lead management, emphasizing revenue capture and recovery over generating more leads. Many businesses fail to respond quickly or at all, causing major revenue leaks. He shares examples of poor follow-up from service contractors and companies at the Consumer Electronics Show, and cites the importance of rapid response to inquiries. Kyle discusses using AI and automation to improve speed-to-lead, summarize conversations for human handoffs, and streamline repetitive operational tasks, while warning that AI layered on broken systems only exposes problems faster. He also outlines database re-engagement: cleaning and segmenting lists, targeting proven offers, and leveraging existing leads, and provides ways to connect via LinkedIn, Facebook, and darkmatterstrategic.com.
Discover:
00:00 Welcome and Guest Intro
00:36 Kyle’s Origin Story
02:28 Wild West Sales Floors
04:38 From Sales to Agency Life
06:29 You Don’t Need More Leads
08:05 Speed to Lead Stats
11:39 Why Leads Get Missed
13:28 AI Follow Up and Handoffs
18:28 Where AI Delivers ROI
20:52 Database Reengagement Goldmine
23:14 Direct Mail and Old School Plays
26:05 No One Magic Script
27:20 Where to Find Kyle
29:06 Closing Thanks and Wrap Up
https://www.darkmatterstrategic.com/
linkedin.com/in/kyle-campbell-b5194b20
Transcript:
[00:00:00] Gary Ruplinger: Hello, and welcome everybody to another episode of the Pipelineology podcast. Today I am excited to be joined by a very special guest Today I have Kyle Campbell, a serial entrepreneur, and the founder of Dark Matter Strategic. Kyle, welcome to the show.
[00:00:16] Kyle Campbell: Hey Gary, thanks for having me on. I appreciate it.
[00:00:19] Gary Ruplinger: Absolutely. I’m, I’m, I’m, I’m always excited to kind of talk to one of another, another fellow old school marketer from back in the day. So, I guess before we jump into that, for anybody who’s, who’s not familiar with you or your work, could you just kind of give us the, you know, 60 second bird’s eye view, kind of what, what you’ve done and how you got here.
[00:00:36] Kyle Campbell: Yeah, we, you know, I started out in, sales on the sales floor with, Russell Brunson actually from, from ClickFunnels now, but back in the day it was, was dot com secrets. So I was on the sales floor there with him selling high ticket coaching packages. after that kind of evolved and, and, he did away with his, his calling floor, moved in and did sales just for different companies there around Boise.
And, eventually they, they kept asking me about marketing, so I kind of just started helping companies do marketing. I kind of fell into it, if you will, on it. started my first, agency in 2012 and have, have kind of combined agencies over the years to. To, where we have Dark Matter Strategic now is, is the, the latest iteration.
We’ve had that since 2018 and, just continue to evolve and, and help companies more on the, the lead management side. Than on the, lead like, paid ads or anything like that. We don’t do SEO or, or anything. We, we manually help companies with leads that are as they’re coming in. So help them to capture that revenue, as well as, make sure we recover the revenue because a lot of people have databases of, of old past customers and or inquiries, that they haven’t even touched.
And, we help them to, to, to generate revenue out of those, those leads they’ve already paid for, if you will.
[00:02:01] Gary Ruplinger: Very cool. I’m, I’m definitely kind of curious what it was like back in the, the, the, like you said, Russell Bre, Russell Bresson. Before it was, you know, ClickFunnels, Russell Brunson.
[00:02:10] Kyle Campbell: Yeah.
[00:02:11] Gary Ruplinger: You know, dotcom speakers.
because I’m, I’m like trying to like, it’s a little fuzzy because now we’re like 20 years ago, but I’m like,
[00:02:16] Kyle Campbell: yep.
[00:02:16] Gary Ruplinger: Thought he was like a webinar model type of guy. Just kind of, I’m very curious what that world was like back
[00:02:23] Kyle Campbell: Yeah.
[00:02:24] Gary Ruplinger: Before a lot of like the high ticket things even existed. So
[00:02:28] Kyle Campbell: it, it was pretty much the Wild West back then where there were some big, huge calling floors.
mainly in Utah. but that, that were working for different accounts. I mean, we, we worked with guys like Tony Robbins, Onyx Ngal, Frank Kern, AJ Brown, diff different, big industry guys that are still big, you know, but, And so we did a lot, a lot of different, things. But Russell was, was, open to floor to help his company because he was selling, starting to sell high ticket coaching.
And then had, we had so much, availability that we, we went for the, and helped each other accounts, grow there. Their businesses. but it was very much a wild West shell back then. It, it was one of those things where, where you try to get as much money as possible, and I hate to say that, but that’s what it was back then.
It’s, you didn’t really have any set pricing. you got, got as much as the people were willing to spend, but that, and that could be anywhere from. 2,500 up to, to 35,000, 50,000 on different packages. so it, it was a very much a, like I say, it was, it was crazy. And eventually, we ended up losing our merchant accounts is why the, the floor kind of went away least for us.
And a lot of companies at that time did because they, they weren’t acting in a, a very responsible way. and, and that was always, never, never jived well with me is that we didn’t, you know, here’s what you’re gonna get and here’s, here’s what your results should be. And so it was very tough to work on, on a lot of those accounts.
And I actually ended up, meeting another guy, ended up on, on one account for AJ Brown, which was a, a options trading course that he was selling. And I felt like that was aligned with what I needed to be, you know, to be able to sleep at night. Because I knew they were getting results out of that, that that coaching, that would allow them to, to go through the, the course and actually implement the strategies that AJ was teaching to, to invest in the stock market, through options.
So.
[00:04:29] Gary Ruplinger: Well, very cool. So after, after your Wild West days of yep. Of, of kind of that high ticket sales floor. Where’d you get, where’d you go from there?
[00:04:38] Kyle Campbell: I, started working with a company there in Boise. It was a photography company. And then, they evolved into a multimedia company, helping them with sales.
And, and that’s kind of, I did that for a few years, with them. And they eventually, like I say, they wanted more marketing help And so they were asking me and I, I didn’t know anything to be honest with you. I kind of started diving into it and, and try and understand it. And back then it was a lot of the.
The old school stuff, radio, tv, print, you know, was, was still, still pretty big back then, and it still is now, but it’s not, not like the, the, internet that’s taken over at this point. So we were doing a lot of, of, you know, the, the old school stuff, worked with them for, for a few years. And then, like I said, I, I had more clients there and people that I was getting referred to, because we were getting results for people.
So I, I started my own agency like say in 2012.
[00:05:33] Gary Ruplinger: Oh, very cool. Yeah, I think like 2012 was when I started my, my corporate career as well. It was car dealerships and yeah, very much they’re, you know, it was like lots of radio ads and I remember driving in, I was like, they have some terrible billboards. Yeah.
Things like that. So, you know, newspaper ads, all, all that jazz. And it was like. Eventually you eventually took over the marketing department there. I was like, let’s get rid of about half of this because half of this,
[00:06:00] Kyle Campbell: oh, nice.
[00:06:00] Gary Ruplinger: Doing, doing nothing. We’ll, we’ll move it into stuff that we can actually can actually measure.
And that was, you know, that was a challenge with a lot of that stuff is they’re like, well, you run this in, hey look, you know, here’s your market share. Like that doesn’t mean anything. But, neither here nor there for sure. So I know kind of, so you kind of get, did the, did the agency thing for a while and then I know now you’re more, more focused.
I think. Some of the things we kind of talked about is you, you’re more on, you know, telling people they, they don’t need more leads, which is always wild to me as, as somebody who runs a lead generation agency and I’m bringing Kyle on here and he’s telling hey, they don’t, no, you’re fine. You don’t need more leads.
Yeah. I’m curious, Kyle, make, make your case here. What, to convince my audience that they don’t.
[00:06:49] Kyle Campbell: Well, plenty of people have, yeah. Yeah. Absolutely. Plenty of people have leads coming in. a lot of the problem is, is that they’re, they’re not getting to them quick enough, so, so if you, you, you know, you either don’t have the systems or you, your staff isn’t able to call them back as quickly as you want, or a lot of companies.
Aren’t even bothered to call people back. we actually, one of my, my, friends John, he was, was, he, he has a, a, a investment property that he is trying to get a, get bids on for different things. I think he had HVAC, flooring, roof and, kitchen remodel on it. So he called five different companies in each area.
Out of those 20 companies that he called. One of them called him back a few hours later. One called him back the next day and one emailed him back the next day. So 17 companies didn’t even bother to reach out and, and try and bid, bid the job. He had $120,000 that earmarked for the, for the, projects.
And these companies didn’t see the, the potential of responding to a a, an inquiry. And the other, other piece. Yeah. It is, and it, and it’s pervades the every industry out there. Every, every, everyone has that problem. We were at a, a consumer electronics show the last two years, and, last year we had a, we, we were actually gave our name to 129 different, different people, different booths, different companies there at the, the event over the, the course of four days wanting to do business with them, not, not.
Trying to pitch our stuff, but actually, hey, this is a neat, neat, service, neat product. We want to do business with you. Last year, out of those 129, we had one that that got ahold of us.
[00:08:36] Gary Ruplinger: 1?
[00:08:37] Kyle Campbell: 1, 1 this year we managed to get to a few more booths. It was 143 that we talked to and wanted to do business with, and we actually had nine that reached out this year a little bit better, but still not worth a darn.
These companies actually spend anywhere from 40,000 to millions of dollars on their booths to be at the the Consumer electronic Show. And they’re not even following up with their leads that they get from that show. Now, that doesn’t include the, the, the cost to get their staff there to, to feed them, to house them while they’re there, the four, four or five days.
So they’re spending all this money and they’re not even reaching out to these leads. They’re doing nothing with it now. Most comp, that’s the way most companies are. They get leads in, they don’t respond to them quickly enough. And as you know, if, if you get to somebody within 60 seconds, it’s, you know, your, your chances of converting them, go up 391%.
So it’s very important to get to them right away. If you, if you get to them within five minutes, it, you have an 85% of chance of, of converting them, and it just goes down from there as they cool off after a, after making that inquiry. The, the other piece of this and what we work with is, like I say, the The, the revenue recovery system, or excuse me, the revenue capture system, which is basically speed to lead, is what that is, is that if you are the first to respond to someone and at their inquiry, you have a 78% chance of GE converting them into the sale.
So a lot of these companies don’t understand that. A lot of these business owners, and, and I get it, you’re busy. You got, you got things going on, you know, not just with the business, but family and, and life and all this stuff. But if you put in these systems, if people put in these systems, they’ve already got plenty of leads coming in.
They just need to utilize what they, the, the systems and and processes that can actually make these things automated so that they. To generate revenue or they capture revenue from what they already have. we, you know, the, the, the piece of the, the database re-engagement part. So you’re, you’re, you know, the people who are already sitting in your, your database that you’ve had in there for days or, or weeks or months, years that aren’t even getting in touch because you continue to just put people in.
And so instead of focusing on people who have already already said, Hey, I want to do business with you. Too many companies are out there just trying to generate more leads and, And so there’s a lot of money that’s hiding directly in your database already, and if you just have the systems in place to reengage them, the, the amount of money that could come out of it is, is.
It’s astronomical and you’re not paying more for ads, so you’re not, not spending more money on, on, pay-per-click or, or Google, Facebook, all that stuff. And that’s kind of where, where we position ourselves is to help these companies take care of, or take advantage of what they’ve already got sitting inside their, their, CRM or their data.
[00:11:38] Gary Ruplinger: Very cool. I want to, I want to dig more into the re-engagement thing, but first I just, I want to go back to the, to this 20, you know, places that, you know, you asked for, for bids and got a response from three. because it, that kind of broke my brain when you said that. So when, when you’re talking to people.
What, what is going on in because right. People are busy, I get it. But what, what’s going on at that business that that many leads are getting are, are just falling through the cracks and getting. Ignored or missed, or I’ll get back to that later. I’m just, I’m, I’m, I’m, I’m just kind of like, I’m floored really.
I,
[00:12:17] Kyle Campbell: I think it, it’s, it’s that they are so mo most of the time it’s that they’re just so overwhelmed with what they, they have already going on, and they figure that, that, that they’re spending money on ads. And so when that new lead comes in, well, it’s nice, bright, shiny, they’re interested And so I’m gonna focus on that.
if, but, but then you’ve got more, if you’ve got good marketing out there, you got good, you know, like what you do for companies and you’re actually continuing to generate leads for people. Well, you’ve got a new one hopefully coming in every few, few minutes or a few hours or, or whatever. but you’re, you’re gonna, you’re gonna focus on those because they’re the newest.
But unfortunately, even though slight, like I say, they slipped through the cracks because if I’m on the phone with somebody and someone inquires. Well, I can’t hang up the phone or, or put them on hold a lot of times I’m not going to, so I’m, that one’s gonna go into the, you know, again, go into the queue, so to speak.
And now if I get busy on something else, well now it’s, it’s hours or days later after, after they’ve inquired initially. And so I think it’s just a lot of that, that people ha they’re, they’re just. They’re into their business, are working on their business. They don’t have the systems in place to be able to, to respond to that.
Now, a lot of people out there, and I think it’s getting better as we go on, but a lot of people are worried that, oh, if I have AI respond to someone, they’re gonna, you know, people don’t like ai, so they’re not, not gonna do business with me. Well. Having someone or something respond as opposed to no one Responding is a heck of a lot better than, than, you know, than, like I say, than, than, than the the, the alternative.
People are getting used to ai, AI is getting better. It, it now is so good that it can answer the questions exactly like you and your staff would. You can train them to do that. To be, to be able to, to, you know, whatever they ask. And if they can an ask, answer something, then they’re gonna pass it on to a, a live human now.
And that’s the goal anyway. You, you want to use AI to, to. Streamline that process, not miss those calls. Make sure that they’re, they’re getting into your system and being able to, to follow up, respond, reply, nurture, educate them through a sequence. But you still have to have that human touch. It’s not a hundred, a hundred percent hands off.
You’ve gotta do it. And especially in most businesses, you’ve gotta gotta make sure they’re somewhere. And that’s the key to, to utilizing AI effectively, is when is that handoff point? What can we do that’s, that’s repetitive, that we’re getting the same questions. Time and time again, that AI can answer, maybe schedule it automatically onto our calendar.
So now we have that, that human touch. Or if it can’t answer that question, then okay, let’s get them transferred either into, directly into a person or we let them know that, hey, someone’s gonna call you back within five minutes. because again, we want to want to get ahold of them as quickly as possible because that’s when they’re their hottest and that’s when they’re ready to go.
[00:15:13] Gary Ruplinger: So I’m asking, asking this on behalf of everybody who’s spent time on, you know, with customer service and things like that, and you answer several questions, and then you get to the one that they can’t answer and they’re like, I’m gonna need to transfer you. And you’re like, sure, no problem. The next person picks up and they don’t know anything.
Not like you’re, you’re, you’re back to telling them who you are and everything all over again, what the problem was and. Everything got dropped in between. Now, when you’re kind of thinking about these AI systems, is it documenting and saying. Here, here Kyle, here’s, here’s everything that we’ve talked about and I know so far, here’s the highlights of it.
Here’s the question that they need help answering right now.
[00:15:54] Kyle Campbell: Yeah, absolutely.
[00:15:55] Gary Ruplinger: Is that smart?
[00:15:56] Kyle Campbell: A, a good system, a live live transfers gonna be a little bit tougher on that, but it can be done. It’s just a matter of, of setting those processes up, to be able to have that. But if you have something that, Hey, we’re gonna call you back in five minutes and, and then it’s gonna, gonna summarize that call, what the questions are and where, where they got got stuck, so to speak.
So that. Your person can go over it real quickly, proves it and get back to that person. But yes, absolutely. The systems are getting so much better now that, that, that, that can be implemented into a, a, a business very easily.
[00:16:27] Gary Ruplinger: Oh, very cool. I know, I know with all the AI stuff, I, I, I, I, I’ve been one of those ones where I said, oh, this, I, I’m not quite there yet.
I’m not ready. And then it’s like, okay, next year it’s a little better, and now it’s, you know, I’m looking off to the side of my screen and it’s helping me analyze, okay, what was, what was this email about? And what was, you know, what did we talk about on this call? And it answer, it’s recording and taking notes.
Doing a better job than I can.
[00:16:54] Kyle Campbell: Yeah.
[00:16:55] Gary Ruplinger: At that type of stuff. So it’s, it’s, it’s, it’s, it’s impressive how much it’s improved even then. You had since in the last six months.
[00:17:03] Kyle Campbell: Yep. Absolutely. And, and that’s what it’s designed to do. It’s designed, it’s not designed to, to eliminate jobs. It’s designed to make you and your company more, more effective and more efficient so that all those repetitive tasks that we all have in all our businesses, they get taken care of by, through the automation and the ai.
But the, the, And so now your staff and you, you and your staff are. That much more efficient because you’re not having to do deal with 80, 90% of the, the stuff that, that is just minutiae that we have to do, that has needs to be, did get done within our business, or we’ve been doing it so long that hey, we think that’s the way it needs to be done.
Instead of fixing those systems and allow our people to, to have. You know, 10% or 20% of that instead of a hundred percent of it, now they can do a lot things that are a lot more effective for the business to make sure that we’re, we’re doing what we need to do, servicing the customers, generating revenue, making sure that we’re getting results so.
Your, your clients, your customers, your patients are now holding on with you or staying with you longer. So that, that, again, it just, rev generates more revenue if you set these systems up correctly. But again, if we don’t fix the systems first and we just try and layer on ai, it doesn’t matter. It’s just gonna show you that your system’s broken faster.
So it’s, you’ve gotta gotta be very intentional about the way that you do, implement AI into your business.
[00:18:28] Gary Ruplinger: So I guess that probably leads me to the next question then is where, when you’re going into a business and, and taking a look like what. We’re the first places you’re looking and you say, here’s kind of my top three areas where things tend to be broken or not working as efficiently, where AI actually can’t help.
AI is a good answer here. AI is capable of helping here. It’s not, it’s not trying to put out all your, you know, billboards and marketing materials and do all that it, but like legitimate good use cases where there’s a, there’s an ROI to be had.
[00:19:00] Kyle Campbell: Yeah, we, we want to make sure that we’re, we’re looking first at, at how their sales process goes.
Where, how does lead come in? How do they, they. Generate those leads. What happens to them after they, it gets into the, the system and then what’s going on after that? That, after they got it in the system, do they have a system in place? Do they have a process in place? Is it all human? you know, people having to, to do all these steps?
Is it, is any of it automated? We want to make sure that’s one of the first places we look at. Then we’re gonna look at again on the, the back end. So what do we have as far as, as leads that have been sitting, whether that’s for an. Day or week, a month or a year or, or more. what are, what are we doing to make sure those are being taken care of?
What are the processes in place? And then the other piece that we look at big is how is our operations, where are the places that, that we need or, or we can, we already have, maybe we’ve dabbled a little bit in, in trying to figure out what the, the repetitive tasks are that we do every single day. And, what we can, can implement.
AI to be able to, to help take care of a lot of those, those different processes and systems that are being handled by humans right now that we can, we can put them, move them into something that’s more effective for the, the company of, again, making sure it runs better, it’s more effective, that, that we’re generating more revenue.
That, that we’re, we’re helping the clients more and, and take our customer service gets better. Just a way to elevate our company so. It’s really looking at, at those three areas are kind of where we start and there’s, there’s more. We dig into a few different other areas too, but those are kind of the three big ones that we really focus on because that’s where, where we’re having leaks at, that’s where the, the revenue leaks especially are, are coming from.
And then, and then our inefficiencies are coming from, from on the operation side of it.
[00:20:51] Gary Ruplinger: Sure. Cool. I know I wanted to get back to this part because I know it is one of my fun, fun things that I really like talking about is kind of the re-engagement and looking at like database, like your, your current customer list or prospect list and past, you know, your old aged lead, you know, lists and things like that.
I’d, I’d love to kind of get your insights and, and thoughts on what, what you do, how you say, okay, if somebody, I go into a company and it’s like, there’s 5,000, you know. You know, people, people in the database for, in some fashion, how are you looking at that and what are you doing to say, okay, this is a gold mine.
How am I gonna get the gold out of it? I’m just curious.
[00:21:28] Kyle Campbell: Yeah. Great. Great question. Absolutely. Great question. And that’s one of the things when we come in, we want to make sure that we, we segment that list that we’re, we’re not just. Grabbing it and throwing out, you know, 5,000 leads that are going out.
Again, we want to make sure that, that we clean it, we scrub it, and if, if those, emails are no longer, or, or the phone’s numbers are no longer in, in service, then we want to get rid of those because we don’t want to get our, our campaign shut down because we’ve got bounce rates of, you know, 30%. So we do a lot of the, a lot of segmentation we look at, at what people have bought before, what translates or what mo moves from, from one area.
Maybe they come in with, with. One service and it automatically, or, or not automatically, but in a lot of cases they’ll go up to the next highest level or maybe they, they jump to, to the higher ticket packages that the business is selling. But we really want to want to, you know, work that, that, that list down so that we’re getting the, the most we can, we can.
Like you say, mine, the most gold out of it with the least amount of effort. And then we’re, we’re really making sure that our message that we’re sending to them is, is targeted for, an offer that, that, that has worked in the past. That’s got results for people. But it’s something that, that they, the, the customers have raised their hand and say they want this, they, they need this.
And they’re, they’re willing to pay the, the, you know, pay this price for it. So we’re really working with the, the businesses, to optimize that process. This isn’t something new, Gary. You know, your company, you’re an old school guy. Companies have done this forever. They just used to do it with mailings, is what it used to be on that kind of thing.
So, you know, the, the snail mail stuff of good companies have utilized their, their database for, for eons in marketing.
[00:23:14] Gary Ruplinger: Yeah, I, I still, I will still use direct mail to kind of reengage people that I thought this was a good lead. It just didn’t convert. So they get a little laser pointer in the mail that says, Hey, we talked about helping you laser target these leads, you know, and it’s, it’s over the top.
And I, you know, I, I, I yuck it up a little bit in the message, but it does a really good job of like, okay, yeah, yeah, you’re, yeah, I. We can talk,
[00:23:41] Kyle Campbell: but that’s classic marketing there. That’s the, the guys, you know, like, Dan Kennedy and, and, Oh gosh. You know, God, what’s his name? Gary Halbert and those kind of guys, that’s the kind of marketing he did the, the, the lumpy mail type stuff.
And it gets great response and it’s even better now. It’s,
[00:24:01] Gary Ruplinger: so, yeah, I mean, I’ve, I, it’s one of my running, running gigs when I do like events than stuff that we’re hosting as I, you know, talk about, you know, how, how much, how much messaging ends up trying to find me from phone calls to emails and everything, and I tell them every single time.
Nobody’s mailed me anything yet. My mailbox is not a single marketing marketing piece in there week after week. And it was like this, this is the, this is your low hanging fruit. Yeah. Grab an envelope, throw it, throw a, you know my address on it. I’ll even put it on the screen if you’d like to see it, but Oh, that’s funny.
Yeah, no, like now I’ll just Cold email. Cold email.
[00:24:42] Kyle Campbell: Yep. Yeah, that’s really funny.
[00:24:45] Gary Ruplinger: So. Yeah, it’s, it’s, it’s, it’s definitely interesting and yeah, I think the, the, like, the re-engagement part’s fine because I, I like it because you can, you can really think, okay, I can take a really small list and I can be more creative and more clever.
because I know these were the, these, these were the ones that were most likely to, to convert, or these people have already bought from me. Yeah, I can now, I can think a little bit harder because no, they’re, if I give them a good offer, they’re, they’re more likely then. You know, the random lead that just popped in, in to, you know.
We can put more effort into that. So
[00:25:20] Kyle Campbell: yeah, they, they’ve, they already know, like, and trust you. They wanted to, to do business with you. They’ve either done business with you or raised their hand that, that they wanted to do business with you and for whatever reason, they got busy, life got busy, we didn’t follow up with them.
What would, whatever happens, but they still could be your ideal client and, and customer to be able to, to get them in and, and make sure that, you know, get them to, to, purchase. What we’re, we’re offering them. So they, a lot of times they haven’t gone away. They’re just, or they haven’t, you know, completely disappeared.
Things happen. So when we get systems in place and processes in place now, now we’re able to take care of that and automate that whole process. And, and they’re, they’re predisposed to do business with us.
[00:26:05] Gary Ruplinger: Do you, do you have like a go-to strategy that said like, here’s, here’s the one like this, this is like nine times out of 10, this is the one that I’m gonna go with, or that, that I know is most likely to.
To get me the results I’m looking at? I’m just kind of curious what, when you’re looking at, it’s like, which, which, what’s the one you say, I can’t tell you I’m gonna have to kill you? But,
[00:26:25] Kyle Campbell: Well, here’s what I’ll say on that. Is that, that, no, there’s not one specific. Messaging that, or you know, the, or strategy exactly that you’re gonna do.
I mean, strategy are all, all kind of the same, but it really depends on what that business is has gotten their most response from. We’re not gonna try and create a new offer. If you have something that’s working and that, that you’re getting results on from, from your, your audience, from your, your, you know, your clients, we’re gonna utilize that and make it better, is what we’re gonna do.
I don’t want to have to go out there and try and figure something out if we’ve already got people that are raising their hand and buying what your, your offering at this moment, what we do is we just, like I say, automate that whole process and make sure that that message goes back out to the people who are sitting there that, that we haven’t talked to in a while.
[00:27:15] Gary Ruplinger: Yeah. Gotcha. Well, good, good stuff, Kyle. So I guess for, for somebody who’s interested in kind of learning more about this with you, and it’s like I could, I, you know, they raise their hand, I could use some help with this. What, where, where should we send them? Who, you know, how should they get in touch?
[00:27:32] Kyle Campbell: Yeah, a couple different places.
I have a, a LinkedIn. I, I’m on LinkedIn, I should say. Kyle Campbell is on there. I do a lot of, of posts on this, these subjects. So, you know, on the, the, the database, reengagement. The, the, lead capture, that kind of stuff, do a lot with on ai. So you can get through, get to me through there, see some of the, the different, posts and some of the things that, that, I’ve put out lately.
Also Facebook, just, again, it’s just under me personally. We do have a page for, for Dark Matter strategic. I’m there and of course we’ve got the, the website, darkmatterstrategic.com, that, that people can go in. And, check us out and, and see if it’s a, a good fit. Love to talk to anybody. I, I’m, you know, we’re, we’re really all about giving value, making sure that, that we help you understand, what you need to do for your business, whether it’s a fit for you or us, or not.
We’re, I’m always willing to talk to business owners. I love talking about business owners, finding out what they’re doing and, and kind of digging into to, their business and maybe seeing where we can, can direct them. For, to, and, and just help them out. Whether they want to do it themselves, take it to somebody else, or, or, talk to us about, about helping them to generate more revenue.
[00:28:49] Gary Ruplinger: Good deal. And I’ll, I’ll make sure we put your, LinkedIn profile and website in the show notes, so if anybody wants to get in touch, they, they can reach out to you. I know there’s, there’s more than one Kyle Campbell out there.
[00:28:59] Kyle Campbell: Yep.
[00:29:00] Gary Ruplinger: I’ll make sure we’ve link the right one. It’s got your face and photo on it.
[00:29:04] Kyle Campbell: Appreciate that.
[00:29:06] Gary Ruplinger: Well, Kyle, thanks so much for sharing this, this with us today has, has been a fun conversation. I definitely took, took some notes and some takeaways from this. So appreciate you coming on today.
[00:29:14] Kyle Campbell: Yeah. Thanks for having me, Gary. I, I appreciate you guys. you know, inviting me on and, and it’s been a great conversation.
I love, love learning about your background and, and how you serve your clients and your audience. So this has been great. So thank you very much.
[00:29:27] Gary Ruplinger: My, my pleasure. Take care, Kyle.
[00:29:29] Kyle Campbell: Yep.
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