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AI Outreach Doesn't Work - Effective Prospecting in an AI Slop Filled World Gary hosts a livestream on why AI-driven outreach and “AI personalization” no longer stands out, often reads oddly, and …
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You're too confident. And it could be killing your response rates. Especially if you're doing outreach. My inbox is overflowing with people who've been working with "companies just like …
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We don't need to know what your bowl of Cheerios this morning taught you about B2B marketing. Not everything is a business lesson. But feel free to tell the tale. A week or two ago I saw …
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E57 - Transforming Marketing: Strategies That Stick with Preston Bowman Gary meets with Preston Bowman, CEO of Stone Creek Consulting, who recounts starting in radio at 13, becoming a licensed …
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I see a lot of outreach that fails before the first message is ever sent. You sign up for Apollo or ZoomInfo or finally succumb to the pressure and sign up for Sales Navigator, push some buttons and …
PSA: Stop sending calendar links to prospects. I know. I know. You think it's convenient for everyone. That's true - it is. But that doesn't mean it works. The one sentence version of my …
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