What does posting daily actually do for you on LinkedIn? I just ran an experiment over the past month (in July, I'm a few days late posting the results). Every weekday, I posted a new …
Why Personalization Is Overrated (And Got Me Blocked!)
Personalization is overrated. You heard me. I had a woman reply to one of my messages last week. She works in a similar space, and she told me my messages needed to be more personalized. I told …
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Just Keep Showing Up: Building Trust and Getting Leads
Just keep showing up. ... unless you're a stalker, in that case go home and think about your life choices but for everyone else, just keep showing up. Back when I worked in the auto industry, the …
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Goodbye ‘Enhance with AI’: Authenticity Over AI Slop
In the sea of "seems like AI slop" posts last week, I missed the more important part. The "enhance with AI" button is dead! It wasn't until Arthur Germain mentioned it on a call last week. I don't …
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E55 – Creating A Strong Brand Foundation with Arthur Germain
E55 - Creating A Strong Brand Foundation with Arthur Germain Gary talks with Arthur Germain, principal and Chief Brandteller at Brandtelling, who describes his background from publishing …
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Reengaging Ghosted Prospects with Direct Mail
Direct mail is not a silver bullet... But every once in a while it sure feels like it is! I mail lasers to people who ignore me. ... pens with laser pointers on them. (Yes, even in the year …
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