Send Email, Get Leads.

Send email, get leads.

Everyone says “email your list” which is all well and good when you have a team in charge of making sure that happens.

Here’s how I do it only emailing once or twice a month.

Let’s start with the obvious part, getting a list in the first place because it’s discouraging emailing a list of 20 people.

I’ve used LinkedIn Events to help with that part.

The idea is to run a LinkedIn event on a topic built around what you do. For me, we do a lot of LinkedIn business development outreach work, so I run a “get clients on LinkedIn” event probably two or three times a year, and 1,000 to 1,500 people sign up for each one.

Normally, I just send notifications for the next event or replays from the one they just attended – no promotional emails at all.

So to actually get leads, I’ve taken some inspiration from Dean Jackson, one of the OGs of internet marketing. He used something called a “super signature”. The beauty of this is that you don’t have to pitch anyone in the actual body of your emails. Instead, after your signature, you just include some P.S. lines detailing what you offer.

Mine typically look like:
PS. If you want to be a guest on my podcast, here are the details.
PS. If you’re looking for help getting more meetings with the right people at the right companies, we can help with that.

And I don’t put links in the email, I just ask them to reply.

The pitch is tucked away at the bottom of the message, and it works every single time I send an email.

So I get to send email and get leads without making anyone angry. I don’t get those all caps “take me off your list” messages, because typically we’re just letting people know about events.