“Don’t make me say that again!”
Things you tell your three year old but not something you should have to do with a “sales professional.”
If you really want to annoy your prospects, make them repeat the same things over and over. Don’t listen. Just run through your script and your pitch without hearing a word they say.
We’ve all been there in a different way, right?
You call in to customer service because you’ve got a problem with your computer or something. You explain the problem in excruciating detail. You go through the troubleshooting steps. Then they can’t help you, so they transfer you.
And now you’re back at square one, explaining everything from the beginning. Nothing transferred over.
Everybody hates that. Everybody knows it’s a problem. Some of it is better than it used to be, but I digress.
Lately, I’m seeing the same thing from the sales side. From fully grown adults in full time “sales” jobs. (Definitely not three year olds)
My wife’s car lease is almost up and we’ve been shopping for a new one. A couple weeks ago I messaged once since it was a holiday weekend, asked about their hours.(They were not updated on Google Maps – I checked first)
They replied and ignored my question completely. Just a scripted, automated email back: “When would you like to come in?”
I replied: I’d like to come in, but you haven’t told me your hours yet.
The next day I emailed another one: I said I’d like to come in Monday morning. Gave them a time. The response? “When would you like to come in?”
Nobody wants to repeat themselves. Especially not a prospect who’s considering making a purchase from you.
Don’t make me repeat myself. And don’t make your prospects do it either. Three year olds, on the other hand… I can’t help you there. You’re probably going to have to continue to count to “3.”
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