Stop scheduling your LinkedIn posts – I’m serious.
When you’re making LinkedIn posts, there’s this tendency to think, oh, I can schedule these. Get a big batch of content produced and let it run.
I was talking to a client recently, and that was his whole summer content plan. “I’ve got all these videos made, all these posts written, my team’s working on it. Two posts a day, all scheduled. I don’t even have to be there.”
My advice? Unschedule all of them.
Don’t schedule any of them. Post them manually, at a time when you’re actually going to be around.
I know that means posting fewer. Instead of twice a day, maybe it’s only two or three times a week. Fine. If you’ve only got a little bit of time, do that. Just make sure you’re there and present.
Make the post. Then go comment on other people’s posts. Show that you’re active. Show that you’re there. The LinkedIn algorithm will reward you for it.
You don’t want to post and run. When people are commenting, engage with them. You’re going to see a lot better engagement and a lot better lead generation when you actually stick around and participate.
Even if the metrics don’t necessarily show it, your content is going to perform better when you participate on the platform you’re posting on, instead of sending it off to the algorithm to bury and forgetting about it.
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