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It's not easy to get people to attend LinkedIn Events. If you want people to attend, you have to put in the work... even when it's a "free" event. I get a lot of event invites, and most of them …

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"Don't make me say that again!" Things you tell your three year old but not something you should have to do with a "sales professional." If you really want to annoy your prospects, make them …

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Go touch some grass. Before you spend another evening watching the AI YouTube bros tell you how to write a better prompt or MCP your RAG to spawn your army of agents, go talk to another human …

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Using LinkedIn like you would for cold calling or cold email is a recipe for disaster. Outreach on LinkedIn is a different animal, and honestly, we discovered this more by accident than …

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I used to send spam. ... cans of it. ... in the mail. Was that effective? No! No, it was not. I've tried a lot of off the wall strategies for getting meetings. The craziest one was …

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Improving the show rate for meetings. I used to think this was just a matter of a better reminder sequence... I was very wrong! My number one tip for improving your show rate: book better …

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